Demand Generation Manager - AI & Apps (Hybrid) - London, UK

Role Overview

Snowflake is seeking a highly motivated and experienced Demand Generation Manager to drive growth for our AI and application-focused audiences in the EMEA region. This hybrid role, based in London, requires three days a week onsite and offers an exciting opportunity to build and execute marketing campaigns that increase awareness and adoption of Snowflake as a leading platform for AI and application development. As a Demand Generation Manager, you will be responsible for the end-to-end management of multi-channel campaigns, including virtual events, webinars, hands-on labs, paid digital advertising, and email marketing. You will work closely with cross-functional teams, including Product Marketing, Digital Marketing, Partner Marketing, Marketing Operations, and Sales Development, to deliver impactful marketing initiatives that align with business objectives and contribute to Snowflake’s growth goals. The ideal candidate will be a results-oriented, self-starter with a strategic mindset and a passion for data-driven decision-making.

A Day in the Life

On a typical day, you might start by analyzing campaign performance data to identify areas for improvement. You'll then collaborate with the Product Marketing team to develop compelling content for an upcoming webinar. Next, you'll work with the Digital Marketing team to optimize paid advertising campaigns and ensure they are reaching the right target audience. You’ll also coordinate with the Sales Development team to ensure they have the necessary resources to follow up on leads generated from marketing campaigns. Throughout the day, you'll be monitoring campaign performance, making adjustments as needed, and communicating progress to stakeholders. Finally, you'll dedicate time to planning future campaigns, researching new marketing trends, and exploring innovative ways to reach your target audience.

Why London?

London is a global hub for technology and innovation, making it an ideal location for Snowflake to build its AI and application marketing presence. The city offers access to a diverse talent pool, a thriving startup ecosystem, and a strong concentration of enterprise customers. London's strategic location also provides easy access to other major markets in Europe, allowing Snowflake to effectively reach and engage with customers across the EMEA region. Moreover, Snowflake’s London office fosters a collaborative and dynamic work environment, bringing together talented professionals from diverse backgrounds to drive innovation and growth.

Career Path

This Demand Generation Manager role offers significant career growth potential within Snowflake. Successful candidates can advance to senior-level positions, such as Senior Demand Generation Manager, Marketing Manager, or even leadership roles within the Marketing organization. Snowflake is committed to providing its employees with opportunities for professional development and advancement. The company offers a variety of training programs, mentorship opportunities, and career development resources to help employees reach their full potential. As Snowflake continues to grow, there will be ample opportunities for talented individuals to take on new challenges and make a significant impact on the company's success.

Salary & Benefits

The salary range for this Demand Generation Manager role in London is competitive and commensurate with experience. Snowflake also offers a comprehensive benefits package, including health insurance, paid time off, retirement plans, and other perks. The specific details of the salary and benefits package will be discussed during the interview process. Snowflake is committed to providing its employees with a supportive and rewarding work environment, where they can thrive both personally and professionally.

Innovation Culture

Snowflake's culture is built on a foundation of innovation, collaboration, and impact. The company encourages employees to think outside the box, challenge the status quo, and come up with new and innovative solutions. Snowflake fosters a collaborative work environment where employees are encouraged to share ideas, learn from each other, and work together to achieve common goals. The company also places a strong emphasis on impact, empowering employees to make a meaningful contribution to Snowflake's success. This culture of innovation and collaboration is a key driver of Snowflake's success and a major reason why talented individuals are drawn to work at the company.

How to Apply

Interested candidates are encouraged to apply online through the Snowflake careers website. The application process typically involves submitting a resume and cover letter, completing an online assessment, and participating in interviews with members of the hiring team. Snowflake is an equal opportunity employer and welcomes applications from all qualified individuals. The company is committed to providing a fair and unbiased hiring process.

FAQ

1. What is Snowflake? Snowflake is a cloud-based data warehousing company that provides a platform for data storage, processing, and analytics.
2. What are the key responsibilities of a Demand Generation Manager? The Demand Generation Manager is responsible for planning, executing, and optimizing multi-channel marketing campaigns to drive growth for Snowflake's AI and application-focused audiences.
3. What skills and qualifications are required for this role? The ideal candidate will have 3-5 years of experience in developing and executing integrated marketing campaigns, proficiency in martech tools, strong copywriting skills, webinar experience, and the ability to learn new technologies quickly.
4. What is the work environment like at Snowflake? Snowflake fosters a collaborative and innovative work environment where employees are encouraged to think outside the box and make a meaningful impact.
5. What opportunities are there for career growth at Snowflake? Snowflake is committed to providing its employees with opportunities for professional development and advancement, with potential to move into senior-level management roles.
6. What is the salary range for this position? The salary range for this Demand Generation Manager role in London is competitive and commensurate with experience.
7. What benefits does Snowflake offer? Snowflake offers a comprehensive benefits package, including health insurance, paid time off, retirement plans, and other perks.
8. Is this role remote or hybrid? This is a hybrid role, requiring three days a week onsite at the London office.
9. What is Snowflake's commitment to diversity and inclusion? Snowflake is an equal opportunity employer and welcomes applications from all qualified individuals, committed to a fair and unbiased hiring process.
10. What kind of marketing campaigns will I be working on? You will be involved in campaigns including webinars, hands-on labs, email marketing, content marketing, social media, and paid advertising, all tailored to AI & Apps personas.