High-CTR: Integrated Campaign Marketing Lead Careers at Snowflake - Menlo Park, CA | Apply Now!
Snowflake
High-CTR: Integrated Campaign Marketing Lead Careers at Snowflake - Menlo Park, CA | Apply Now!
Job Description
Integrated Campaign Marketing Lead at Snowflake
Role Overview
Snowflake is seeking a dynamic and experienced Integrated Campaign Marketing Lead to join our growing team. In this role, you will be responsible for developing and executing integrated marketing campaigns that drive demand and support Snowflake's key business priorities. You will work closely with product marketing, industry marketing, sales, and other cross-functional teams to create cohesive programs that resonate with target audiences and highlight Snowflake's core product value.
As the Integrated Campaign Marketing Lead, you will be a strategic thinker, a creative problem-solver, and a results-oriented individual. You will have a deep understanding of integrated marketing principles, a passion for data-driven decision-making, and a proven track record of success in driving demand and generating high-quality leads.
A Day in the Life
Here's a glimpse into what a typical day might look like for an Integrated Campaign Marketing Lead at Snowflake:
- Morning: Start your day by reviewing campaign performance data and identifying areas for optimization. Collaborate with the marketing analytics team to gain deeper insights into audience behavior and campaign effectiveness.
- Mid-day: Meet with product marketing and industry SMEs to align on messaging and ensure that campaign assets are technically accurate and vertically relevant. Work with the creative team to develop compelling visuals and engaging content.
- Afternoon: Participate in a cross-functional meeting with sales, marketing, and product teams to discuss campaign progress and identify opportunities to improve alignment. Develop a campaign brief that outlines the target audience, value proposition, core messaging, and creative direction.
- Evening: Prepare a presentation for leadership that highlights campaign impact, pipeline contribution, and ROI. Use data-driven insights to recommend adjustments to the campaign strategy and optimize the campaign mix mid-flight.
Why Menlo Park, CA?
Menlo Park is a vibrant city located in the heart of Silicon Valley. It is home to some of the world's leading technology companies, including Facebook, Google, and Tesla. Menlo Park offers a high quality of life, with excellent schools, beautiful parks, and a thriving cultural scene. The city is also conveniently located near major transportation hubs, making it easy to travel to other parts of the Bay Area and beyond.
Working in Menlo Park provides access to a diverse and talented pool of professionals, as well as opportunities to network with industry leaders and attend cutting-edge technology events. Snowflake's Menlo Park office is a modern and collaborative workspace that fosters innovation and creativity.
Career Path
The Integrated Campaign Marketing Lead role at Snowflake offers a clear path for career growth and advancement. With experience and proven success, you can advance to senior leadership positions within the marketing organization, such as Director of Integrated Marketing or VP of Marketing. You can also pursue opportunities in other areas of the company, such as product management, sales, or business development.
Snowflake is committed to providing employees with opportunities for professional development and growth. We offer a variety of training programs, mentorship opportunities, and career development resources to help you reach your full potential.
Salary & Benefits
Snowflake offers a competitive salary and benefits package that is designed to attract and retain top talent. The salary range for the Integrated Campaign Marketing Lead role is $130,000 to $210,000 per year, depending on experience and qualifications.
In addition to a competitive salary, Snowflake offers a comprehensive benefits package that includes:
- Comprehensive health insurance plans (medical, dental, and vision)
- Generous paid time off (PTO) and holidays
- 401(k) retirement plan with company matching contributions
- Employee stock purchase plan (ESPP)
- Life insurance and disability coverage
- Flexible spending accounts (FSAs)
- Employee assistance program (EAP)
- Wellness programs and resources
- Professional development opportunities
- Tuition reimbursement
- Employee referral program
- Commuter benefits
- On-site amenities (location dependent)
- Employee resource groups (ERGs)
- Paid parental leave
- Adoption assistance
Innovation Culture
Snowflake is a company that is built on innovation. We are constantly pushing the boundaries of what is possible with data, and we are committed to creating a culture that fosters creativity, collaboration, and continuous learning. Our employees are passionate about solving complex problems and making a difference in the world.
We believe that our people are our greatest asset, and we are committed to providing them with the resources and support they need to succeed. We offer a challenging and rewarding work environment where you can learn and grow alongside some of the brightest minds in the industry.
How to Apply
If you are a strategic, high-energy Integrated Campaign Marketing Lead who is passionate about driving demand and generating high-quality leads, we encourage you to apply for this exciting opportunity. To apply, please submit your resume and cover letter through the Snowflake careers website.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
FAQ
- What is Snowflake's mission? Snowflake's mission is to empower every organization to be data-driven.
- What are Snowflake's core values? Snowflake's core values are customer-centricity, innovation, and integrity.
- What is the work-life balance like at Snowflake? Snowflake is committed to providing employees with a healthy work-life balance. We offer flexible work arrangements, generous paid time off, and a variety of wellness programs and resources.
- What is the company culture like at Snowflake? Snowflake has a collaborative, innovative, and customer-centric culture. We are passionate about solving complex problems and making a difference in the world.
- What are the opportunities for professional development at Snowflake? Snowflake offers a variety of training programs, mentorship opportunities, and career development resources to help employees reach their full potential.
- What are the benefits of working at Snowflake? Snowflake offers a competitive salary and benefits package that is designed to attract and retain top talent.
- What is Snowflake's approach to diversity and inclusion? Snowflake is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- What is the interview process like at Snowflake? The interview process at Snowflake typically involves a phone screening, followed by several rounds of interviews with members of the hiring team.
- What is the dress code at Snowflake? Snowflake has a casual dress code.
- What is the best way to prepare for an interview at Snowflake? The best way to prepare for an interview at Snowflake is to research the company, understand our mission and values, and be prepared to discuss your skills and experience in detail.
Locations
- Menlo Park, CA, US
Salary
130,000 - 210,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Integrated Marketingintermediate
- Campaign Managementintermediate
- Product Marketingintermediate
- Industry Marketingintermediate
- Demand Generationintermediate
- Cross-Functional Collaborationintermediate
- Stakeholder Managementintermediate
- Sales Enablementintermediate
- Full-Funnel Analysisintermediate
- Data-Driven Optimizationintermediate
- Executive Reportingintermediate
- AI Toolsintermediate
- Messaging & Positioningintermediate
- Campaign Briefingintermediate
- Promotional Planningintermediate
Required Qualifications
- Proven experience in integrated marketing campaign development and execution. (experience)
- Strong understanding of product marketing and industry-specific challenges. (experience)
- Excellent communication and stakeholder management skills. (experience)
- Proficiency in full-funnel analysis and data-driven optimization. (experience)
- Experience with sales enablement and alignment. (experience)
- Ability to develop and implement global, scalable campaign frameworks. (experience)
- Experience leveraging AI tools for marketing efficiency and insights. (experience)
- Strong analytical skills and ability to interpret data to make informed decisions. (experience)
- Ability to work effectively in a fast-paced, dynamic environment. (experience)
- Experience in creating campaign briefs and promotional copy. (experience)
- Demonstrated ability to drive demand and generate high-quality leads. (experience)
Responsibilities
- Develop unified, end-to-end campaign strategies that break down silos between product and industry marketing.
- Create cohesive programs that resonate with target audiences and highlight core product value.
- Develop and own the 'Campaign Brief,' defining the target audience, value proposition, core messaging, and creative direction.
- Partner with Product Marketing (PMM) and Industry SMEs to ensure all campaign assets are technically accurate and vertically relevant.
- Create promotional copy for campaigns, including landing page copy, email copy, and ad copy.
- Set full-funnel goals for campaigns using data-driven insights.
- Create promotional plans for campaigns across all demand levers and workback schedules.
- Identify and prioritize 'force multiplier' opportunities for high impact across multiple segments or regions.
- Build campaign frameworks that can be localized by regional teams while maintaining a consistent 'One Snowflake' narrative.
- Leverage AI tools to drive efficiency and insights in campaign development and execution.
- Serve as the primary stakeholder for the Campaign Program Management team, providing clear briefs and strategic direction.
- Act as the 'Conductor' across Creative, Web, Social, and Paid Media teams to ensure campaign theme is reflected consistently across all touchpoints.
- Collaborate with sales leadership to ensure they are equipped with the right messaging and assets to follow up on demand generation.
- Track campaign performance from initial awareness through to closed-won revenue.
- Use data-driven insights to pivot strategies, adjust messaging, and optimize the campaign mix mid-flight.
- Provide regular updates to leadership on campaign impact, pipeline contribution, and ROI.
- Collaborate with sales leads to ensure campaigns generate high-quality leads.
- Understand performance of campaign touchpoints, including audience insights and copy performance.
Benefits
- general: Comprehensive health insurance plans (medical, dental, and vision).
- general: Generous paid time off (PTO) and holidays for work-life balance.
- general: 401(k) retirement plan with company matching contributions.
- general: Employee stock purchase plan (ESPP) for ownership opportunities.
- general: Life insurance and disability coverage for financial security.
- general: Flexible spending accounts (FSAs) for healthcare and dependent care expenses.
- general: Employee assistance program (EAP) for confidential support and resources.
- general: Wellness programs and resources to promote physical and mental well-being.
- general: Professional development opportunities, including training programs and conferences.
- general: Tuition reimbursement for continuing education.
- general: Employee referral program with bonus incentives.
- general: Commuter benefits to help offset transportation costs.
- general: On-site amenities such as fitness centers, cafes, and game rooms (location dependent).
- general: Employee resource groups (ERGs) to foster inclusivity and community.
- general: Paid parental leave for new parents.
- general: Adoption assistance program.
Tags & Categories
Answer 10 quick questions to check your fit for High-CTR: Integrated Campaign Marketing Lead Careers at Snowflake - Menlo Park, CA | Apply Now! @ Snowflake.
Related Books and Jobs
High-CTR: Integrated Campaign Marketing Lead Careers at Snowflake - Menlo Park, CA | Apply Now!
Snowflake
High-CTR: Integrated Campaign Marketing Lead Careers at Snowflake - Menlo Park, CA | Apply Now!
Job Description
Integrated Campaign Marketing Lead at Snowflake
Role Overview
Snowflake is seeking a dynamic and experienced Integrated Campaign Marketing Lead to join our growing team. In this role, you will be responsible for developing and executing integrated marketing campaigns that drive demand and support Snowflake's key business priorities. You will work closely with product marketing, industry marketing, sales, and other cross-functional teams to create cohesive programs that resonate with target audiences and highlight Snowflake's core product value.
As the Integrated Campaign Marketing Lead, you will be a strategic thinker, a creative problem-solver, and a results-oriented individual. You will have a deep understanding of integrated marketing principles, a passion for data-driven decision-making, and a proven track record of success in driving demand and generating high-quality leads.
A Day in the Life
Here's a glimpse into what a typical day might look like for an Integrated Campaign Marketing Lead at Snowflake:
- Morning: Start your day by reviewing campaign performance data and identifying areas for optimization. Collaborate with the marketing analytics team to gain deeper insights into audience behavior and campaign effectiveness.
- Mid-day: Meet with product marketing and industry SMEs to align on messaging and ensure that campaign assets are technically accurate and vertically relevant. Work with the creative team to develop compelling visuals and engaging content.
- Afternoon: Participate in a cross-functional meeting with sales, marketing, and product teams to discuss campaign progress and identify opportunities to improve alignment. Develop a campaign brief that outlines the target audience, value proposition, core messaging, and creative direction.
- Evening: Prepare a presentation for leadership that highlights campaign impact, pipeline contribution, and ROI. Use data-driven insights to recommend adjustments to the campaign strategy and optimize the campaign mix mid-flight.
Why Menlo Park, CA?
Menlo Park is a vibrant city located in the heart of Silicon Valley. It is home to some of the world's leading technology companies, including Facebook, Google, and Tesla. Menlo Park offers a high quality of life, with excellent schools, beautiful parks, and a thriving cultural scene. The city is also conveniently located near major transportation hubs, making it easy to travel to other parts of the Bay Area and beyond.
Working in Menlo Park provides access to a diverse and talented pool of professionals, as well as opportunities to network with industry leaders and attend cutting-edge technology events. Snowflake's Menlo Park office is a modern and collaborative workspace that fosters innovation and creativity.
Career Path
The Integrated Campaign Marketing Lead role at Snowflake offers a clear path for career growth and advancement. With experience and proven success, you can advance to senior leadership positions within the marketing organization, such as Director of Integrated Marketing or VP of Marketing. You can also pursue opportunities in other areas of the company, such as product management, sales, or business development.
Snowflake is committed to providing employees with opportunities for professional development and growth. We offer a variety of training programs, mentorship opportunities, and career development resources to help you reach your full potential.
Salary & Benefits
Snowflake offers a competitive salary and benefits package that is designed to attract and retain top talent. The salary range for the Integrated Campaign Marketing Lead role is $130,000 to $210,000 per year, depending on experience and qualifications.
In addition to a competitive salary, Snowflake offers a comprehensive benefits package that includes:
- Comprehensive health insurance plans (medical, dental, and vision)
- Generous paid time off (PTO) and holidays
- 401(k) retirement plan with company matching contributions
- Employee stock purchase plan (ESPP)
- Life insurance and disability coverage
- Flexible spending accounts (FSAs)
- Employee assistance program (EAP)
- Wellness programs and resources
- Professional development opportunities
- Tuition reimbursement
- Employee referral program
- Commuter benefits
- On-site amenities (location dependent)
- Employee resource groups (ERGs)
- Paid parental leave
- Adoption assistance
Innovation Culture
Snowflake is a company that is built on innovation. We are constantly pushing the boundaries of what is possible with data, and we are committed to creating a culture that fosters creativity, collaboration, and continuous learning. Our employees are passionate about solving complex problems and making a difference in the world.
We believe that our people are our greatest asset, and we are committed to providing them with the resources and support they need to succeed. We offer a challenging and rewarding work environment where you can learn and grow alongside some of the brightest minds in the industry.
How to Apply
If you are a strategic, high-energy Integrated Campaign Marketing Lead who is passionate about driving demand and generating high-quality leads, we encourage you to apply for this exciting opportunity. To apply, please submit your resume and cover letter through the Snowflake careers website.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
FAQ
- What is Snowflake's mission? Snowflake's mission is to empower every organization to be data-driven.
- What are Snowflake's core values? Snowflake's core values are customer-centricity, innovation, and integrity.
- What is the work-life balance like at Snowflake? Snowflake is committed to providing employees with a healthy work-life balance. We offer flexible work arrangements, generous paid time off, and a variety of wellness programs and resources.
- What is the company culture like at Snowflake? Snowflake has a collaborative, innovative, and customer-centric culture. We are passionate about solving complex problems and making a difference in the world.
- What are the opportunities for professional development at Snowflake? Snowflake offers a variety of training programs, mentorship opportunities, and career development resources to help employees reach their full potential.
- What are the benefits of working at Snowflake? Snowflake offers a competitive salary and benefits package that is designed to attract and retain top talent.
- What is Snowflake's approach to diversity and inclusion? Snowflake is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- What is the interview process like at Snowflake? The interview process at Snowflake typically involves a phone screening, followed by several rounds of interviews with members of the hiring team.
- What is the dress code at Snowflake? Snowflake has a casual dress code.
- What is the best way to prepare for an interview at Snowflake? The best way to prepare for an interview at Snowflake is to research the company, understand our mission and values, and be prepared to discuss your skills and experience in detail.
Locations
- Menlo Park, CA, US
Salary
130,000 - 210,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Integrated Marketingintermediate
- Campaign Managementintermediate
- Product Marketingintermediate
- Industry Marketingintermediate
- Demand Generationintermediate
- Cross-Functional Collaborationintermediate
- Stakeholder Managementintermediate
- Sales Enablementintermediate
- Full-Funnel Analysisintermediate
- Data-Driven Optimizationintermediate
- Executive Reportingintermediate
- AI Toolsintermediate
- Messaging & Positioningintermediate
- Campaign Briefingintermediate
- Promotional Planningintermediate
Required Qualifications
- Proven experience in integrated marketing campaign development and execution. (experience)
- Strong understanding of product marketing and industry-specific challenges. (experience)
- Excellent communication and stakeholder management skills. (experience)
- Proficiency in full-funnel analysis and data-driven optimization. (experience)
- Experience with sales enablement and alignment. (experience)
- Ability to develop and implement global, scalable campaign frameworks. (experience)
- Experience leveraging AI tools for marketing efficiency and insights. (experience)
- Strong analytical skills and ability to interpret data to make informed decisions. (experience)
- Ability to work effectively in a fast-paced, dynamic environment. (experience)
- Experience in creating campaign briefs and promotional copy. (experience)
- Demonstrated ability to drive demand and generate high-quality leads. (experience)
Responsibilities
- Develop unified, end-to-end campaign strategies that break down silos between product and industry marketing.
- Create cohesive programs that resonate with target audiences and highlight core product value.
- Develop and own the 'Campaign Brief,' defining the target audience, value proposition, core messaging, and creative direction.
- Partner with Product Marketing (PMM) and Industry SMEs to ensure all campaign assets are technically accurate and vertically relevant.
- Create promotional copy for campaigns, including landing page copy, email copy, and ad copy.
- Set full-funnel goals for campaigns using data-driven insights.
- Create promotional plans for campaigns across all demand levers and workback schedules.
- Identify and prioritize 'force multiplier' opportunities for high impact across multiple segments or regions.
- Build campaign frameworks that can be localized by regional teams while maintaining a consistent 'One Snowflake' narrative.
- Leverage AI tools to drive efficiency and insights in campaign development and execution.
- Serve as the primary stakeholder for the Campaign Program Management team, providing clear briefs and strategic direction.
- Act as the 'Conductor' across Creative, Web, Social, and Paid Media teams to ensure campaign theme is reflected consistently across all touchpoints.
- Collaborate with sales leadership to ensure they are equipped with the right messaging and assets to follow up on demand generation.
- Track campaign performance from initial awareness through to closed-won revenue.
- Use data-driven insights to pivot strategies, adjust messaging, and optimize the campaign mix mid-flight.
- Provide regular updates to leadership on campaign impact, pipeline contribution, and ROI.
- Collaborate with sales leads to ensure campaigns generate high-quality leads.
- Understand performance of campaign touchpoints, including audience insights and copy performance.
Benefits
- general: Comprehensive health insurance plans (medical, dental, and vision).
- general: Generous paid time off (PTO) and holidays for work-life balance.
- general: 401(k) retirement plan with company matching contributions.
- general: Employee stock purchase plan (ESPP) for ownership opportunities.
- general: Life insurance and disability coverage for financial security.
- general: Flexible spending accounts (FSAs) for healthcare and dependent care expenses.
- general: Employee assistance program (EAP) for confidential support and resources.
- general: Wellness programs and resources to promote physical and mental well-being.
- general: Professional development opportunities, including training programs and conferences.
- general: Tuition reimbursement for continuing education.
- general: Employee referral program with bonus incentives.
- general: Commuter benefits to help offset transportation costs.
- general: On-site amenities such as fitness centers, cafes, and game rooms (location dependent).
- general: Employee resource groups (ERGs) to foster inclusivity and community.
- general: Paid parental leave for new parents.
- general: Adoption assistance program.
Tags & Categories
Answer 10 quick questions to check your fit for High-CTR: Integrated Campaign Marketing Lead Careers at Snowflake - Menlo Park, CA | Apply Now! @ Snowflake.
Related Books and Jobs