Snowflake: Manager, Campaign Program Management - Menlo Park, CA

Are you a seasoned marketing professional with a passion for driving impactful campaigns? Do you thrive in a fast-paced, innovative environment? Snowflake is seeking a dynamic and strategic Manager, Campaign Program Management (CPM) to lead and build our newly centralized Campaign Program Management team. This is an exceptional opportunity to shape the future of our integrated marketing efforts and contribute to the continued success of a rapidly growing organization.

Role Overview:

As the Manager, CPM, you will be instrumental in establishing a Campaign Center of Excellence, serving as the “engine room” of our Integrated Campaigns organization. You will be responsible for driving execution velocity, maintaining high-quality standards, and establishing best-in-class operational processes to ensure our marketing initiatives reach their full potential. This role requires a strong leader with a proven track record of managing teams, optimizing workflows, and leveraging data to drive performance improvements.

A Day in the Life:

• Team Leadership: You will start your day by connecting with your team of Campaign Program Managers, providing guidance, support, and mentorship. You'll review project statuses, address any roadblocks, and ensure that everyone is aligned on priorities.
• Workflow Management: You will oversee the campaign workflow from the initial Strategy Brief to the final launch. This involves managing the transition from strategy to operations, ensuring that all tasks are completed on time and within budget.
• Cross-Functional Collaboration: You will collaborate with various teams, including Creative, Brand, Web, and Sales, to ensure that all marketing initiatives are aligned and integrated. This requires strong communication and interpersonal skills.
• Process Optimization: You will identify opportunities to streamline processes and improve efficiency. This may involve leveraging AI and automation tools to automate tasks and reduce manual effort.
• Performance Reporting: You will analyze campaign performance data to identify trends and insights. This data will be used to optimize campaigns and improve overall marketing effectiveness.

Why Menlo Park, CA?

Menlo Park is a vibrant city located in the heart of Silicon Valley. It is home to some of the world's leading technology companies and offers a unique blend of innovation, culture, and natural beauty. Working in Menlo Park provides access to a talented pool of professionals, a thriving business community, and a high quality of life.

Career Path:

This role offers significant opportunities for career advancement within Snowflake. You could potentially advance to Senior Manager, Director, or even VP-level positions within the Marketing organization. Snowflake is committed to providing its employees with the resources and support they need to grow and develop their careers.

Salary & Benefits:

Snowflake offers a competitive salary and benefits package that includes comprehensive health insurance, generous paid time off, an employee stock purchase plan, and a retirement savings plan. We are committed to providing our employees with the resources they need to live a healthy and fulfilling life.

Innovation Culture:

Snowflake is committed to fostering a culture of innovation and creativity. We encourage our employees to think outside the box and challenge the status quo. We believe that innovation is essential to our continued success, and we are committed to providing our employees with the resources they need to innovate and make a difference.

How to Apply:

If you are a passionate and driven marketing professional with a proven track record of success, we encourage you to apply for this exciting opportunity. To apply, please submit your resume and cover letter through our online application portal. We look forward to hearing from you!

Frequently Asked Questions (FAQ):

1. What are the key responsibilities of the Manager, CPM role?
   The Manager, CPM is responsible for leading the Campaign Program Management team, establishing a Campaign Center of Excellence, driving execution velocity, and establishing best-in-class operational processes.
2. What skills and qualifications are required for this role?
   The ideal candidate will have proven experience in campaign program management, strong leadership and people management skills, and a deep understanding of marketing workflows and processes.
3. What is the career path for this role?
   This role offers significant opportunities for career advancement within Snowflake, including potential advancement to Senior Manager, Director, or VP-level positions.
4. What is the salary and benefits package for this role?
   Snowflake offers a competitive salary and benefits package that includes comprehensive health insurance, generous paid time off, an employee stock purchase plan, and a retirement savings plan.
5. What is the work environment like at Snowflake?
   Snowflake is committed to fostering a culture of innovation and creativity. We encourage our employees to think outside the box and challenge the status quo.
6. What tools does the CPM team use?
   The Campaign Program Management team leverages project management tools such as Asana and Jira, as well as webinar platforms like Zoom, ON24 and Bizzabo.
7. How does the CPM team support cross-functional teams?
   The team coordinates operational support for strategic events, developer programs, and community initiatives, including landing page creation and lead list management.
8. What kind of impact will I have in this role?
   You will directly impact the success of Snowflake's integrated marketing campaigns, contributing to increased brand awareness, lead generation, and revenue growth.
9. What opportunities are there for professional development?
   Snowflake provides employees with ample opportunities for professional development through training programs, mentorship, and leadership development initiatives.
10. What is the company culture like?
    Snowflake prides itself on a collaborative, inclusive, and innovative culture, where employees are empowered to make a difference and contribute to the company's success.