Senior PR Manager - DACH at Snowflake

Role Overview

Snowflake is seeking a highly motivated and experienced Senior PR Manager to lead our public relations efforts in the DACH region (Germany, Austria, Switzerland) and support communications in Eastern Europe. This role is critical to establishing Snowflake as a leading voice in German-language and regional business and technology media, positively impacting our EMEA-level results. Reporting to the Director of EMEA Communications, you will be responsible for developing and executing local PR strategies, managing PR agencies, building relationships with top-tier media, and supporting spokespeople. This is an excellent opportunity to join a dynamic team and make a significant contribution to Snowflake's growth in a key region.

A Day in the Life

Your day as a Senior PR Manager at Snowflake might include:

• Developing and executing PR plans for the DACH region, aligned with EMEA and global communications strategies.
• Managing PR agencies across multiple countries, ensuring consistent execution and high-quality results.
• Building and maintaining relationships with key journalists and media outlets in the DACH region.
• Preparing spokespeople for media interviews and events.
• Developing compelling story angles and press releases to promote Snowflake's products, services, and customer successes.
• Collaborating with marketing, sales, and product teams to ensure alignment of PR efforts with business priorities.
• Monitoring media coverage and providing regular reports to management.
• Identifying and managing potential crises.

Why Munich?

Munich is a vibrant and thriving city with a strong technology sector. It is home to many leading companies and research institutions, making it an ideal location for Snowflake to build its presence in the DACH region. The city offers a high quality of life, with excellent transportation, cultural attractions, and recreational opportunities. Living and working in Munich provides access to a diverse and talented workforce, as well as a strong network of business partners and customers.

Career Path

At Snowflake, we are committed to providing our employees with opportunities for growth and development. As a Senior PR Manager, you will have the opportunity to advance your career by taking on increasing levels of responsibility. You could potentially move into a Director-level role, leading a larger team and overseeing PR efforts for the entire EMEA region. We also offer opportunities to expand your skills and knowledge through training programs and professional development courses.

Salary & Benefits

Snowflake offers a competitive salary and benefits package, including:

• Competitive base salary commensurate with experience
• Performance-based bonus
• Comprehensive health, dental, and vision insurance
• Generous paid time off policy
• Employee stock options
• 401(k) plan with company match
• Professional development budget
• Employee assistance program

Innovation Culture

Snowflake is a company that values innovation and creativity. We encourage our employees to think outside the box and come up with new ideas. We foster a collaborative and supportive work environment where everyone is encouraged to share their ideas and contribute to the success of the company. We believe that our employees are our greatest asset, and we are committed to providing them with the resources and support they need to succeed.

How to Apply

To apply for the Senior PR Manager - DACH position, please submit your resume and cover letter through the Snowflake careers website. We look forward to hearing from you!

FAQ

1. What are the key responsibilities of this role?

   The Senior PR Manager will own and execute the PR strategy across Central Europe (DACH and Eastern Europe), manage PR agencies, build and maintain media relationships, provide support to spokespeople, and drive proactive storytelling around Snowflake's value.

2. What qualifications are required for this position?

   We require 8+ years of experience in public relations, a deep understanding of the DACH media landscape, a results-driven mindset, excellent communication skills in German and English, and a proven track record of successful PR campaigns.

3. What is the work environment like at Snowflake?

   Snowflake offers a collaborative and supportive work environment where innovation and creativity are encouraged. We value our employees and provide them with the resources and support they need to succeed.

4. What are the opportunities for career growth at Snowflake?

   Snowflake is a fast-growing company with many opportunities for career advancement. As a Senior PR Manager, you could potentially move into a Director-level role or expand your skills through training programs.

5. What is the salary range for this position?

   The salary range for this position is competitive and commensurate with experience. Please see the compensation details in the job description.

6. What kind of experience with Eastern European markets is desired?

   Experience in Eastern European markets is a plus, but not strictly required. What's most important is a willingness to learn the landscape and engage effectively within those regions.

7. How does this role collaborate with global PR teams?

   This role works closely with the global public relations team on EMEA coordination and delivery of flagship corporate-led programmes, ensuring consistency and alignment.

8. Is it important to be fluent in German?

   Yes, fluency in German is essential, as the role requires building and maintaining relationships with German-language media and supporting German-speaking spokespeople.

9. What is Snowflake’s vision for Public Relations in the DACH region?

   Snowflake envisions strong PR in the DACH region to drive awareness, build reputation, and establish Snowflake as the leading data and AI platform in the enterprise.

10. What is the interview process for this role?

    The interview process typically involves an initial screening call with HR, followed by interviews with the hiring manager and other members of the team. There may also be a practical exercise or presentation.