Senior Manager, Account-Based Marketing (ABM) - EMEA (Hybrid) at Snowflake: A Comprehensive Career Guide

Role Overview

Snowflake is seeking a dynamic and experienced Senior Manager, Account-Based Marketing (ABM) to lead and innovate its EMEA ABM team. This pivotal role reports to the Head of Growth in EMEA and is responsible for driving the strategic vision for 1-to-Many, 1-to-Few, and 1-to-1 ABM programs. The primary objective is to accelerate the adoption of Snowflake's AI Data Cloud across high-value prospects and expansion accounts within the EMEA region.

As a crucial part of the Growth Marketing organization, the ABM team focuses on driving engagement and pipeline for top prospect and customer accounts. This is achieved through the utilization of cutting-edge marketing data technologies. The Senior Manager will collaborate closely with sales and marketing leaders to ensure strategic alignment of the ABM function within Snowflake's overall marketing engine.

This is a hybrid role, requiring three days a week onsite in London.

A Day in the Life

A typical day for the Senior Manager, ABM - EMEA might involve:

• Strategic Planning: Participating in strategy meetings with sales and marketing leadership to align ABM efforts with overall business goals.
• Campaign Development: Overseeing the design and execution of targeted ABM campaigns for key verticals in EMEA, such as Financial Services, Retail & Consumer Goods, Manufacturing, and Healthcare & Life Sciences.
• Team Management: Leading and mentoring a team of ABM professionals across different EMEA markets, ensuring alignment and effective execution of programs.
• Performance Analysis: Reviewing campaign performance data, analyzing KPIs, and identifying areas for optimization to improve ROI.
• Budget Management: Making informed investment decisions regarding targeted advertising, paid social campaigns, events, and email marketing efforts to maximize account engagement.
• Technology Management: Working with platforms like Salesforce.com, LinkedIn Campaign Manager, Adobe Experience Manager, and Demandbase to manage and optimize ABM campaigns.
• Collaboration: Collaborating with product marketing to create compelling content that resonates with target accounts.
• Sales Enablement: Providing sales teams with the resources and training they need to effectively engage with target accounts.
• Market Research: Staying up-to-date on the latest ABM trends and technologies, and understanding the competitive landscape.

Why London?

London is a strategic location for this role due to its:

• Central Hub: London serves as a central hub for business in the EMEA region, providing easy access to key markets and clients.
• Talent Pool: The city boasts a large and diverse pool of marketing talent, including specialists in ABM and related fields.
• Innovation Ecosystem: London is a thriving center for technology and innovation, fostering a dynamic and competitive environment.
• Financial Center: Home to a multitude of financial services companies, a key vertical for Snowflake, located in London.
• Connectivity: Excellent transport links across EMEA, facilitating travel to Snowflake offices and client sites.

Career Path

The Senior Manager, ABM - EMEA role offers significant career growth potential within Snowflake. Possible career paths include:

• Director, Account-Based Marketing: Leading a larger ABM team and having broader strategic responsibilities.
• Head of Growth Marketing, EMEA: Overseeing all growth marketing activities in the EMEA region.
• VP, Marketing: Taking on a senior leadership role with responsibility for the overall marketing strategy and execution.
• Global ABM Leadership: Expanding responsibilities to encompass global ABM strategy and execution.

Salary & Benefits

While the specific salary for this role is not disclosed, Snowflake offers a competitive compensation package commensurate with experience and location. Benefits typically include:

• Competitive base salary
• Performance-based bonuses
• Comprehensive health insurance (medical, dental, vision)
• Paid time off (vacation, sick leave, holidays)
• Employee stock purchase plan
• 401(k) retirement plan with company match
• Life insurance and disability coverage
• Wellness programs
• Employee assistance program
• Commuter benefits
• Flexible spending accounts

Innovation Culture

Snowflake fosters a culture of innovation, collaboration, and impact. Employees are encouraged to challenge conventional thinking, experiment with new ideas, and contribute to the company's mission of building the future of data. The company values:

• Customer Obsession: Prioritizing customer needs and delivering exceptional value.
• Innovation: Continuously seeking new and better ways to solve problems.
• Collaboration: Working together effectively to achieve common goals.
• Integrity: Acting with honesty and transparency in all interactions.
• Impact: Making a meaningful contribution to the company and the industry.

How to Apply

Interested candidates can apply for the Senior Manager, Account-Based Marketing - EMEA (Hybrid) position through the Snowflake careers website. The application process typically involves submitting a resume and cover letter, followed by interviews with hiring managers and other team members.

Tips for applying:

• Highlight your experience in ABM, particularly in the B2B IT sector.
• Showcase your understanding of data and analytics buying cycles.
• Demonstrate your ability to develop and execute successful ABM campaigns.
• Emphasize your leadership skills and ability to collaborate across teams.
• Express your passion for innovation and your commitment to driving results.

FAQ

1. What is Snowflake's AI Data Cloud? Snowflake's AI Data Cloud is a unified platform that enables organizations to store, process, and analyze data from various sources. It provides a scalable and secure environment for data-driven decision-making.
2. What are the key responsibilities of the Senior Manager, ABM - EMEA? The key responsibilities include leading ABM programs, collaborating with sales and marketing, designing targeted campaigns, evaluating KPIs, managing budgets, and leading cross-regional teams.
3. What qualifications are required for this role? The qualifications include 8+ years of marketing experience in B2B IT, experience with data/analytics buying cycles, understanding of cloud data platforms, and familiarity with marketing automation tools.
4. What is the work environment like at Snowflake? Snowflake offers a collaborative, innovative, and fast-paced work environment where employees are encouraged to challenge conventional thinking and make a significant impact.
5. What opportunities for professional development are available at Snowflake? Snowflake offers various professional development opportunities, including training programs, mentorship, and career advancement opportunities.
6. What is the hybrid work model at Snowflake? The hybrid work model requires employees to be onsite three days a week, allowing for flexibility and collaboration.
7. What is the interview process like at Snowflake? The interview process typically involves submitting a resume and cover letter, followed by interviews with hiring managers and other team members.
8. What are the key verticals that the ABM team focuses on in EMEA? The key verticals include Financial Services, Retail & Consumer Goods, Manufacturing, and Healthcare & Life Sciences.
9. What is the importance of ABM at Snowflake? ABM is a critical function within Snowflake's Growth Marketing organization, responsible for driving engagement and pipeline for top prospect and customer accounts.
10. How does Snowflake support employee well-being? Snowflake offers comprehensive benefits, including health insurance, wellness programs, and employee assistance programs, to support employee well-being.