Senior Manager, Field Marketing Acquisition at Snowflake

Snowflake is revolutionizing how organizations use data with its innovative AI Data Cloud. We are seeking a dynamic and results-oriented Senior Manager of Field Marketing Acquisition to lead our Acquisition Field Marketing Team. Based in San Francisco or New York, you will play a pivotal role in driving the adoption of Snowflake’s platform by acquiring new customers.

Role Overview

As the Senior Manager, Field Marketing Acquisition, you will own the strategic marketing vision for our acquisition sales motion. You will manage a team of individual contributors, guiding the design, execution, and measurement of field marketing programs that drive pipeline growth and customer acquisition. This role requires strong cross-functional leadership, close alignment with sales and marketing, and the ability to influence stakeholders at all levels.

A Day in the Life

Here’s a glimpse into a typical day:

• Start the day by reviewing campaign performance data and identifying areas for optimization.
• Meet with your team to discuss ongoing projects, provide guidance, and brainstorm new ideas.
• Collaborate with Sales leadership to align on territory plans and account strategies.
• Work with Product Marketing to understand the latest product updates and how to incorporate them into marketing campaigns.
• Engage with Partner Marketing to explore co-marketing opportunities.
• Review and approve marketing materials, ensuring they are aligned with brand guidelines and messaging.
• Attend an executive meeting to present field marketing plans and results.
• Analyze market trends and competitor activities to identify new opportunities.
• Plan and execute field marketing events, such as regional events, executive dinners, and roadshows.

Why Menlo Park/San Francisco/New York?

These locations offer several advantages for this role:

• Access to Talent: These cities are hubs for marketing professionals, providing access to a large pool of talented individuals.
• Proximity to Customers: Being located in these areas allows for closer engagement with key customers and prospects.
• Industry Events: These cities host numerous industry events, providing opportunities to network and learn about the latest trends.
• Innovation Ecosystem: Being part of these innovative ecosystems fosters creativity and collaboration.

Career Path

This role offers a clear path for career advancement within Snowflake. You can potentially move into roles such as:

• Director of Field Marketing
• Senior Director of Marketing
• VP of Marketing

Snowflake is committed to providing employees with opportunities for growth and development. We offer a variety of training programs and mentorship opportunities to help you reach your full potential.

Salary & Benefits

Snowflake offers a competitive salary and benefits package. The salary for this role will be commensurate with experience. Our benefits package includes:

• Comprehensive health insurance (medical, dental, vision)
• Paid time off (vacation, sick leave, holidays)
• Parental leave
• Retirement savings plan (401k) with company match
• Employee stock purchase plan (ESPP)
• Life insurance
• Disability insurance
• Employee assistance program (EAP)
• Wellness programs
• Professional development opportunities
• Tuition reimbursement
• Commuter benefits
• Employee referral program
• Flexible spending accounts (FSA)
• Health savings accounts (HSA)
• Generous employee discounts
• Company-sponsored events and activities
• Relocation assistance (if applicable)
• Performance-based bonuses

Innovation Culture

Snowflake fosters a culture of innovation, collaboration, and impact. We encourage employees to think outside the box and challenge the status quo. We believe that everyone has the potential to make a difference, and we provide the resources and support to help you succeed.

How to Apply

If you are a passionate and results-oriented marketing leader with a proven track record of success, we encourage you to apply. Please submit your resume and cover letter through our online application portal.

FAQ

1. What is Snowflake? Snowflake is a cloud-based data warehousing company that provides a platform for storing, processing, and analyzing large amounts of data.
2. What is the AI Data Cloud? Snowflake's AI Data Cloud enables organizations to build and deploy AI applications using their data.
3. What is field marketing? Field marketing is a type of marketing that focuses on activities that are conducted in the field, such as events, trade shows, and direct sales.
4. What is ABM? ABM (Account-Based Marketing) is a strategic approach to marketing that focuses on targeting specific high-value accounts.
5. What is SDR alignment? SDR alignment refers to the process of coordinating marketing and sales efforts to ensure that sales development representatives (SDRs) are effectively following up on leads generated by marketing campaigns.
6. What is partner co-marketing? Partner co-marketing is a marketing strategy that involves collaborating with other companies to promote each other's products or services.
7. What is executive engagement? Executive engagement refers to the process of building relationships with key executives at target accounts.
8. What are the key skills for this role? The key skills for this role include B2B field marketing experience, acquisition marketing expertise, pipeline generation skills, and team management abilities.
9. What is the work environment like at Snowflake? Snowflake offers a fast-paced, growth-oriented work environment with a focus on innovation and collaboration.
10. What opportunities for professional development are available at Snowflake? Snowflake offers a variety of training programs and mentorship opportunities to help employees grow their careers.