Senior Manager, Marketing Operations - GTM Engineer at Snowflake

Role Overview

As the Senior Manager, Marketing Operations - GTM Engineer at Snowflake, you will be at the forefront of revolutionizing our marketing operations and go-to-market (GTM) motion. This role is pivotal in leveraging cutting-edge AI and automation to construct a scalable technical foundation that accelerates customer acquisition and expansion across our entire GTM organization. You will collaborate closely with Marketing, Sales, and Data teams to transform strategic visions into high-performing, measurable systems.

Your primary focus will be on streamlining and optimizing marketing processes, including campaign creation and audience segmentation. You will partner with Marketing, Marketing Intelligence, and Sales Operations teams to identify and scope opportunities for AI-driven solutions and technology adoption. This involves integrating AI APIs, MCP Servers, and other automation tools to build agents and workflows that enhance Marketing’s Go-to-Market strategies. The role also requires you to architect, build, and deploy AI prototypes and scalable automated workflows, integrating LLMs and AI APIs, to proactively eliminate friction and drive efficiency gains across all marketing processes. Creating and maintaining technical documentation and training materials to ensure adherence to operational best practices and increase team self-sufficiency is also a crucial aspect.

A Day in the Life

Your day-to-day activities will be diverse and challenging, encompassing a range of responsibilities aimed at optimizing marketing operations and driving efficiency. Here’s a glimpse into what a typical day might look like:

• Morning: Start your day by reviewing the performance of existing marketing campaigns and identifying areas for improvement. You'll analyze data from Salesforce and Marketo to understand campaign effectiveness and customer engagement. You’ll also collaborate with the Marketing Intelligence team to discuss insights and potential AI-driven solutions.
• Mid-day: Spend time working on the architecture and deployment of AI prototypes. This could involve integrating LLMs and AI APIs to automate specific marketing tasks, such as personalized email campaigns or lead scoring. You'll work with Python or JavaScript/TypeScript to build automation scripts and handle API requests. You might also be testing and refining these prototypes in a sandbox environment.
• Afternoon: Participate in meetings with cross-functional teams, including Sales and Data teams, to align on strategic goals and discuss how technology can support those goals. You'll present complex technical strategies in a clear and concise manner to both technical and non-technical stakeholders. Additionally, you'll dedicate time to creating and updating technical documentation and training materials, ensuring that the marketing team can effectively use the new tools and processes.
• Evening: Wrap up the day by reviewing the progress of ongoing projects and planning for the next day. You'll also monitor industry trends and emerging technologies to identify potential opportunities for innovation within the marketing operations framework.

Why Menlo Park, CA?

Menlo Park, California, is an ideal location for this role for several reasons. Situated in the heart of Silicon Valley, Menlo Park offers unparalleled access to a thriving tech ecosystem, fostering innovation and collaboration. The area is home to numerous tech companies, venture capital firms, and startups, providing ample opportunities for networking and professional growth. Additionally, Menlo Park boasts a highly educated workforce and a strong talent pool, making it easier to recruit top-tier professionals in the field of marketing operations and technology.

The city also offers a high quality of life, with excellent schools, beautiful parks, and a vibrant cultural scene. Its proximity to San Francisco and other major cities in the Bay Area provides access to a wide range of amenities and entertainment options. Being located in Menlo Park allows you to be at the epicenter of technological advancements, ensuring that you are always at the cutting edge of the industry.

Career Path

The Senior Manager, Marketing Operations - GTM Engineer role at Snowflake offers a clear and promising career path. Starting in this position, you have the opportunity to advance within the Marketing Operations department, taking on roles with increasing responsibility and strategic impact. Potential career advancements include:

• Director of Marketing Operations: Oversee the entire marketing operations function, leading a team of engineers and analysts to drive efficiency and effectiveness across all marketing activities.
• Senior Director of Marketing Technology: Focus on the strategic implementation and management of marketing technologies, ensuring that Snowflake leverages the best tools and platforms to achieve its business goals.
• Vice President of Marketing Operations: Lead the overall marketing operations strategy, working closely with senior leadership to align marketing efforts with the company's broader objectives.

Additionally, the skills and experience gained in this role can also open doors to opportunities in related fields, such as sales operations, data analytics, and business intelligence. Snowflake's commitment to employee growth and development ensures that you have the resources and support needed to achieve your career aspirations.

Salary & Benefits

The salary range for the Senior Manager, Marketing Operations - GTM Engineer position at Snowflake typically falls between $160,000 and $250,000 per year, depending on experience, skills, and qualifications. In addition to a competitive salary, Snowflake offers a comprehensive benefits package that includes:

• Health Insurance: Medical, dental, and vision coverage for employees and their families.
• Paid Time Off: Generous vacation, sick leave, and holidays.
• Retirement Plan: 401(k) plan with company match.
• Employee Stock Options: Opportunity to own a part of Snowflake through stock options.
• Professional Development: Resources for training, conferences, and certifications.
• Flexible Work Arrangements: Options for remote work and flexible hours.
• Wellness Programs: Initiatives to promote employee health and well-being.
• Employee Assistance Program: Confidential counseling and support services.
• Paid Parental Leave: Generous leave for new parents.
• Life Insurance: Coverage to protect employees and their families.
• Disability Insurance: Short-term and long-term disability coverage.

Innovation Culture

Snowflake is renowned for its culture of innovation, where employees are encouraged to challenge ordinary thinking and push the pace of innovation. The company fosters a collaborative and inclusive environment where ideas are valued and employees are empowered to make a significant impact. Working at Snowflake means being part of a team that is constantly striving to improve and innovate, using the latest technologies and methodologies to solve complex problems. The company's commitment to innovation is reflected in its products, its processes, and its people.

How to Apply

To apply for the Senior Manager, Marketing Operations - GTM Engineer position at Snowflake, please visit the Snowflake Careers Site at careers.snowflake.com. Follow these steps:

1. Navigate to the Careers section.
2. Search for the Senior Manager, Marketing Operations - GTM Engineer position.
3. Review the job description and requirements.
4. Click the "Apply Now" button.
5. Create an account or log in if you already have one.
6. Complete the application form and upload your resume and cover letter.
7. Submit your application.

Snowflake is an equal opportunity employer and welcomes applications from all qualified candidates. Be sure to highlight your relevant experience, skills, and qualifications in your resume and cover letter.

FAQ

1. What is Snowflake's approach to work-life balance?

   Snowflake is committed to promoting a healthy work-life balance for its employees. The company offers flexible work arrangements, generous paid time off, and wellness programs to support employees' overall well-being.

2. What opportunities are there for professional development at Snowflake?

   Snowflake invests in its employees' professional development by providing resources for training, conferences, and certifications. The company also offers mentorship programs and career development opportunities to help employees grow and advance within the organization.

3. What is the company culture like at Snowflake?

   Snowflake fosters a collaborative, innovative, and inclusive culture where employees are empowered to make a significant impact. The company values diversity, encourages creativity, and promotes a sense of belonging.

4. How does Snowflake support diversity and inclusion?

   Snowflake is committed to creating a diverse and inclusive workplace where all employees feel valued and respected. The company has various initiatives and programs in place to promote diversity, equity, and inclusion, including employee resource groups and diversity training.

5. What kind of impact can I expect to make in this role?

   In this role, you will have a significant impact on Snowflake's marketing operations and go-to-market strategies. You will be at the forefront of leveraging AI and automation to drive efficiency, accelerate customer acquisition, and enhance the overall customer experience.

6. What is the interview process like?

   The interview process typically involves an initial screening with HR, followed by interviews with the hiring manager and other team members. There may also be a technical assessment or case study to evaluate your skills and experience.

7. What are the key technologies used in this role?

   The key technologies used in this role include Salesforce, Marketo, data orchestration platforms like Clay and Workato, AI APIs, LLMs, Python, JavaScript/TypeScript, SQL, and BI visualization tools like Tableau, Looker, and Power BI.

8. How does Snowflake handle sensitive data?

   Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data and must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

9. What is Snowflake's approach to customer success?

   Snowflake prioritizes customer success by providing exceptional support, resources, and services to help customers achieve their business goals. The company is committed to building long-term relationships with its customers and ensuring their satisfaction.

10. Does Snowflake offer remote work opportunities?

    Snowflake offers flexible work arrangements, including remote work options, depending on the role and business needs. The company is committed to providing employees with the flexibility they need to balance their work and personal lives.