Senior PR Manager - DACH at Snowflake: Shape the Future of Data in Central Europe

Role Overview

Snowflake is seeking a highly motivated and experienced Senior PR Manager to lead our public relations efforts in the DACH region (Germany, Austria, Switzerland) and support our expansion into Eastern Europe. This role is pivotal in establishing Snowflake as a leading voice in the German-language and regional business and technology media. As a key member of our EMEA Communications team, you will be responsible for developing and executing PR strategies that align with our global communications objectives while addressing the specific needs and opportunities of the Central European market. This is a unique opportunity to shape Snowflake's reputation in some of our most strategically important markets, driving awareness, relevance, and reputation. You will partner with regional and global teams to create high-impact media engagement, thought leadership initiatives, and effective issues management strategies.

A Day in the Life

Imagine starting your day by reviewing the morning's media coverage, identifying key trends and potential opportunities for Snowflake. You then connect with your PR agency partners in Germany, Austria, and Switzerland, discussing ongoing campaigns and upcoming announcements. Throughout the day, you'll be: * Crafting compelling press releases and media pitches that highlight Snowflake's value proposition and customer success stories. * Preparing Snowflake executives for media interviews, providing them with key messages and talking points. * Collaborating with the marketing team to ensure alignment between PR and marketing campaigns. * Developing thought leadership content, such as blog posts and articles, to position Snowflake as an industry leader. * Managing and tracking media coverage, analyzing results, and providing reports to stakeholders. * Building and maintaining relationships with key journalists and influencers in the DACH region. * Addressing any emerging issues or crises, working with the global communications team to develop and implement effective response plans.

Why Berlin?

Berlin is a vibrant and dynamic city with a thriving technology scene. As a hub for innovation and entrepreneurship, Berlin offers access to a diverse pool of talent and a vibrant media landscape. Locating this role in Berlin allows Snowflake to tap into the region's expertise and build strong relationships with key stakeholders. The Trion Building, Snowflake's Berlin office, provides a modern and collaborative workspace in a central location. This fosters a positive and productive work environment, enabling the team to achieve its goals.

Career Path

This Senior PR Manager role offers significant opportunities for career growth within Snowflake. You can advance to a Director-level position, leading a larger team and taking on broader responsibilities within the EMEA Communications organization. Alternatively, you could specialize in a particular area of communications, such as crisis communications or executive communications. Snowflake is committed to providing its employees with the resources and support they need to develop their skills and advance their careers. We offer a variety of training and development programs, as well as opportunities to attend industry conferences and events.

Salary & Benefits

Snowflake offers a competitive salary and benefits package, commensurate with experience. The specific salary range for this role will be discussed during the interview process. In addition to a competitive salary, Snowflake offers a comprehensive benefits package that includes: * Health insurance * Dental insurance * Vision insurance * Life insurance * Disability insurance * Employee stock purchase plan * 401(k) plan with company match * Paid parental leave * Flexible work arrangements * Generous paid time off and holidays

Innovation Culture

Snowflake is a company built on innovation. We are constantly pushing the boundaries of what's possible with data and AI, and we encourage our employees to think creatively and challenge the status quo. We believe that innovation is driven by collaboration and diversity of thought, and we foster a work environment where everyone feels empowered to contribute their ideas. As a Senior PR Manager, you will play a key role in communicating Snowflake's innovation story to the world. You will work with our product and engineering teams to develop compelling narratives that showcase the value of our technology and inspire our customers.

How to Apply

If you are a highly motivated and experienced PR professional with a passion for technology and a desire to make a significant impact, we encourage you to apply for this role. Please submit your resume and cover letter through the Snowflake careers website.

FAQ

**Q1: What is Snowflake?** Snowflake is a cloud-based data warehousing platform that enables organizations to store, process, and analyze vast amounts of data. Our platform is used by companies of all sizes, across a wide range of industries, to gain insights from their data and drive better business outcomes. **Q2: What are the key responsibilities of the Senior PR Manager?** The Senior PR Manager is responsible for developing and executing PR strategies in the DACH region, managing PR agencies, building relationships with journalists, and driving proactive storytelling about Snowflake. **Q3: What qualifications are required for this role?** The ideal candidate will have 8+ years of experience in public relations, a deep understanding of the media landscape in the DACH region, and a results-driven mindset. **Q4: What is the work environment like at Snowflake?** Snowflake is a fast-paced, dynamic environment where employees are encouraged to be innovative and collaborative. **Q5: What are the opportunities for career growth at Snowflake?** Snowflake offers significant opportunities for career growth, including advancement to leadership positions and specialization in specific areas of communications. **Q6: What is the salary and benefits package for this role?** Snowflake offers a competitive salary and benefits package, commensurate with experience. Specific details will be discussed during the interview process. **Q7: What is Snowflake's approach to diversity and inclusion?** Snowflake is committed to creating a diverse and inclusive work environment where all employees feel valued and respected. **Q8: What is Snowflake's mission?** Snowflake's mission is to enable every organization to be data-driven. **Q9: What are Snowflake's core values?** Snowflake's core values are customer-centricity, innovation, and integrity. **Q10: What is the hiring process at Snowflake?** The hiring process at Snowflake typically involves a phone screening, several rounds of interviews, and a background check.