Senior Principal Public Sector Marketing at Snowflake: Lead the Charge in Cloud Innovation

Snowflake is revolutionizing how organizations leverage data, and our Public Sector team is at the forefront of this transformation within government and educational institutions. We are seeking a highly experienced and strategic Senior Principal Public Sector Marketing to lead our marketing efforts in this critical sector. This is a pivotal role for a seasoned marketing leader ready to make a significant impact.

Role Overview

As the Senior Principal Public Sector Marketing, you will be the strategic marketing counterpart to Snowflake’s Head of Public Sector Sales. You will be responsible for defining and driving the end-to-end public sector marketing strategy across federal and SLED (State, Local, and Education) markets. This encompasses growth, field marketing, content, partner marketing, and product marketing. Your primary goal is to drive awareness, pipeline, and long-term growth within the public sector.

This role demands a deep understanding of the public sector landscape, including procurement models, partner dynamics, compliance considerations, and the unique needs of mission-driven buyers. You will be a key leader in shaping Snowflake's go-to-market strategy for the public sector, working closely with sales, product, and partner teams.

A Day in the Life

Your days will be dynamic and varied, involving strategic planning, execution oversight, and cross-functional collaboration. Here’s a glimpse into what a typical day might look like:

• Strategic Planning: Meeting with the Head of Public Sector Sales to review market trends, assess competitive threats, and refine the go-to-market strategy.
• Campaign Review: Analyzing the performance of ongoing marketing campaigns, identifying areas for optimization, and making data-driven decisions to improve results.
• Content Development: Collaborating with the content marketing team to develop compelling thought leadership pieces, case studies, and other marketing materials that resonate with the public sector audience.
• Partner Engagement: Meeting with key partners to discuss joint marketing initiatives, align on messaging, and explore new opportunities for collaboration.
• Budget Management: Reviewing budget allocations, ensuring that resources are being used effectively, and making adjustments as needed to maximize impact.
• Team Leadership: Providing guidance and support to the marketing team, ensuring that everyone is aligned on priorities and working towards common goals.
• Executive Communication: Preparing reports and presentations for senior leadership, providing updates on marketing performance and outlining key initiatives.

Why McLean, VA?

Located in the heart of Northern Virginia, McLean offers a strategic advantage for engaging with the federal government. Being close to Washington D.C. provides opportunities for networking, attending industry events, and building relationships with key decision-makers. McLean also boasts a highly educated workforce and a thriving tech community, making it an ideal location for Snowflake to attract top talent.

Career Path

This Senior Principal role provides a clear path for career advancement within Snowflake. Successful performance in this role could lead to opportunities such as:

• Director of Public Sector Marketing: Leading a larger team and taking on broader responsibilities within the public sector marketing organization.
• Vice President of Marketing: Overseeing all marketing activities for a specific region or product line.
• Executive Leadership: Contributing to the overall strategic direction of Snowflake as a member of the executive team.

Salary & Benefits

Snowflake offers a competitive salary and benefits package that is commensurate with experience and qualifications. The estimated salary range for this role is $160,000 - $300,000 annually. In addition to salary, Snowflake provides a comprehensive benefits package that includes:

• Comprehensive health insurance (medical, dental, vision)
• Generous paid time off (PTO) and holidays
• Employee stock purchase plan (ESPP)
• Retirement savings plan (401k) with company match
• Life insurance and disability coverage
• Employee assistance program (EAP)
• Flexible spending accounts (FSA)
• Health savings accounts (HSA)
• Professional development opportunities and training programs
• Wellness programs and resources

Innovation Culture

Snowflake is committed to fostering a culture of innovation and collaboration. We believe that our employees are our greatest asset, and we empower them to take risks, challenge the status quo, and drive meaningful change. We provide a supportive and inclusive environment where everyone can thrive.

How to Apply

If you are a passionate and experienced marketing leader with a deep understanding of the public sector, we encourage you to apply for this exciting opportunity. To apply, please submit your resume and cover letter through the Snowflake careers website. Be sure to highlight your relevant experience and qualifications.

FAQ

1. What are the key responsibilities of this role?

   The key responsibilities include developing and executing the public sector marketing strategy, managing the marketing budget, leading a matrixed team, and driving awareness, pipeline, and growth.

2. What qualifications are required for this role?

   The required qualifications include 15+ years of marketing experience in the public sector, proven leadership experience, a deep understanding of the public sector landscape, and a generalist marketing background.

3. What is the salary range for this role?

   The estimated salary range for this role is $160,000 - $300,000 annually.

4. What benefits does Snowflake offer?

   Snowflake offers a comprehensive benefits package that includes health insurance, paid time off, an employee stock purchase plan, a 401k plan, and more.

5. What is the company culture like at Snowflake?

   Snowflake fosters a culture of innovation, collaboration, and inclusivity.

6. What is the career path for this role?

   Successful performance in this role could lead to opportunities such as Director of Public Sector Marketing, Vice President of Marketing, or executive leadership roles.

7. What is the location of this role?

   This role is located in McLean, VA.

8. What is the interview process like?

   The interview process typically involves several rounds of interviews with hiring managers, team members, and senior leadership.

9. What is Snowflake's approach to diversity and inclusion?

   Snowflake is committed to creating a diverse and inclusive workplace where everyone feels valued and respected.

10. Does Snowflake offer relocation assistance?

    Relocation assistance may be provided for this role.