About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, and SodaStream. As a global powerhouse, PepsiCo operates in over 200 countries, employing more than 300,000 people dedicated to delivering innovative products that delight consumers. In Europe, PepsiCo continues to expand its footprint through strategic acquisitions and market leadership, particularly in sustainable hydration solutions like SodaStream. Acquired by PepsiCo in 2018, SodaStream has revolutionized home carbonation, promoting eco-friendly alternatives to single-use plastics. With annual revenues exceeding $27 billion globally, PepsiCo offers unparalleled stability, innovation, and growth opportunities for top talent.

Role Overview

The General Manager DACH Market for SodaStream at PepsiCo is a pivotal leadership position based in Frankfurt am Main, Germany. Reporting directly to the SodaStream CEO, this role oversees the dynamic DACH cluster—Germany, Austria, and Switzerland—comprising approximately 100 team members. Germany represents SodaStream's second-largest market worldwide, boasting high penetration and dominant market share in CO2 cylinders. The ideal candidate is a visionary leader ready to unlock the next phase of growth by professionalizing operations and driving commercial excellence across machines, bottles, CO2, and flavors.

This hands-on, entrepreneurial role demands a blend of strategic oversight and operational agility. You will lead a local management team of six, spanning Marketing, Sales, Logistics Operations, HR, and Finance, while collaborating with global PepsiCo teams. If you thrive in fast-paced environments, possess deep FMCG expertise, and have a passion for sustainable consumer products, this is your opportunity to shape SodaStream's future in one of Europe's most promising regions.

Key Responsibilities

P&L Management & Delivery

Own full profit and loss accountability for the DACH region, ensuring sustained revenue growth and profitability. Develop and execute financial strategies aligned with PepsiCo's global objectives.

Vision and Strategic Planning

Craft and implement a bold growth vision, leveraging consumer insights to expand market share in a mature, highly penetrated landscape.

Commercial Management

Spearhead sales, marketing, and distribution initiatives, with a focus on key retailers, e-commerce platforms, and digital channels to drive category leadership.

Financial & Supply Chain Management

Optimize supply chain efficiency and financial operations to support scalable growth across the cluster.

Leadership and Organizational Development

Build and inspire a high-performing team, fostering a culture of innovation, urgency, and collaboration.

Qualifications & Requirements

To succeed in this role, candidates must bring proven experience managing markets of similar scale in the FMCG or home appliance sectors. A track record of launching transformative growth initiatives and commercial overhauls is essential. Deep familiarity with the DACH consumer base, shopper behaviors, and retailer dynamics is non-negotiable, complemented by e-commerce savvy and global organizational experience.

Ideal candidates exhibit a marketing and sales background, with strong organizational leadership skills. They are results-driven pioneers who lead through influence, communicate effectively, and embrace risk in entrepreneurial settings. Passion for the beverage category, innovative thinking, and interpersonal excellence round out the profile of this global-minded team builder.

Benefits & Perks

Joining PepsiCo as SodaStream General Manager DACH offers a premium compensation package, including a competitive base salary estimated at €140,000–€200,000 annually, performance bonuses, and equity opportunities. Enjoy comprehensive health insurance, retirement plans, and family-friendly benefits tailored to Germany's standards. Additional perks include generous vacation time, hybrid work flexibility, and access to PepsiCo's wellness programs promoting work-life balance.

Team members benefit from state-of-the-art facilities in Frankfurt, travel opportunities across DACH and globally, and exclusive product discounts on PepsiCo brands.

Career Growth

PepsiCo invests heavily in talent development, offering leadership training, mentorship from C-suite executives, and pathways to broader international roles. As General Manager, you'll gain exposure to PepsiCo's global network, positioning you for advancement to regional or divisional presidency. Past SodaStream leaders have progressed to key PepsiCo positions, underscoring our commitment to internal mobility and long-term career success.

Why Join Us

At PepsiCo's SodaStream, you're not just managing a business—you're pioneering sustainable innovation in a market ripe for disruption. Frankfurt am Main, a vibrant hub of finance, tech, and commerce in Hesse, Germany, provides an ideal base with excellent connectivity. Be part of a company that's reducing plastic waste through home carbonation, aligning purpose with profit. With SodaStream's strong heritage and PepsiCo's resources, you'll have the tools to achieve extraordinary impact.

Role FAQs

What is the reporting structure?

This role reports directly to the SodaStream CEO, with matrixed alignment to PepsiCo Europe leadership.

Is relocation support available?

Yes, PepsiCo offers comprehensive relocation assistance for international hires to Frankfurt am Main.

What experience level is required?

10+ years in FMCG leadership, with proven P&L ownership in comparable markets.

Is this a hybrid role?

Yes, offering flexibility between office presence in Frankfurt and remote work, per business needs.

How does SodaStream fit into PepsiCo?

SodaStream enhances PepsiCo's beverage portfolio, focusing on sustainable, at-home solutions with global scale.