About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Gatorade, Lay's, and SodaStream. As a SodaStream: a PepsiCo Company, SodaStream is at the forefront of revolutionizing the beverage industry through sustainable home carbonation solutions. By empowering consumers to create sparkling drinks at home, SodaStream eliminates the hassle of carrying heavy bottles and contributes significantly to environmental goals, aiming to avoid 78 billion single-use plastic bottles worldwide by 2025. Headquartered in Frankfurt and Limburg, SodaStream Germany combines innovation, rebellious spirit, and a commitment to sustainability, making it an exciting place for marketing leaders to drive growth in the DACH region.

Role Overview

The Head of Product Management (m/w/d) at SodaStream in Frankfurt am Main is a senior leadership role responsible for the strategic and operational success of the product and brand portfolio across Germany, Austria, and Switzerland (DACH). Reporting into a dynamic matrix organization, you will lead high-performing product and brand teams, translate global strategies into local market wins, and ensure sustainable brand differentiation. This position demands an entrepreneurial mindset, blending consumer insights with business acumen to identify opportunities, optimize portfolios, and deliver measurable ROI. If you thrive in fast-paced, innovative environments with flat hierarchies and cross-functional collaboration, this role offers the platform to shape SodaStream's future in Europe.

Key Responsibilities

In this pivotal role, you will drive comprehensive product strategies from ideation to market dominance. Key responsibilities include:

• Leading the annual strategic and operational marketing planning for the entire product and brand portfolio.
• Developing and implementing Go-to-Market strategies for product launches, relaunches, and portfolio optimizations.
• Managing the full product lifecycle, incorporating local consumer needs into global product development with the Global Marketing team.
• Planning and executing market research projects, including regular competitor analyses using tools like GfK, IRI, and tracking data.
• Fostering team growth through disciplinary and professional leadership of the Product Management team.
• Crafting integrated 360° marketing strategies, encompassing above-the-line, below-the-line, sell-in, and sell-out activities.
• Overseeing promotions, consumer retention programs, budget control, and marketing ROI (ROMI) in collaboration with Sales and Trade Marketing.
• Identifying business potentials and market gaps to strengthen competitive positioning.

Qualifications & Requirements

To excel as Head of Product Management, candidates should bring:

• A completed degree in Business Administration with a focus on Marketing or equivalent commercial training.
• Several years of relevant professional experience in marketing at an international branded goods company, ideally in brand or product management.
• Proven leadership experience in building and developing teams.
• Deep expertise in product management, brand leadership, and Go-to-Market strategies.
• Strong analytical skills for deriving strategic decisions from market research and performance data.
• Entrepreneurial thinking, innovation drive, and results orientation.
• Excellent communication and stakeholder management in complex international matrix structures.
• High awareness of costs, quality, and responsibility.
• Fluent in German and English (spoken and written), proficient in MS Office and digital marketing tools.

Why These Qualifications Matter

These requirements ensure you can navigate the complexities of a global brand like SodaStream within PepsiCo, turning data into actionable insights and leading teams to exceed market expectations in a competitive F&B landscape.

Benefits & Perks

SodaStream offers a rewarding compensation package tailored to high performers:

• Competitive, performance-based salary with a comprehensive benefits suite.
• Tax-free meal allowance of up to €60 monthly.
• 30 days of annual vacation.
• RMV job ticket covering the entire region.
• Extensive sports offerings via EGYM Wellpass partner.
• Flexible working hours and mobile working options for optimal work-life balance.
• Additional corporate benefits and a collegial culture with flat hierarchies.

Career Growth

Joining SodaStream means accessing diverse development opportunities, both internationally and cross-functionally within PepsiCo. With a medium-sized team of around 350 employees, you'll enjoy significant responsibility, blending strategic planning with hands-on execution. Flat hierarchies foster quick idea implementation, while PepsiCo's global network opens doors to broader career paths in marketing, product innovation, and leadership roles across Europe and beyond.

Why Join Us

Be part of a rebellious, trend-setting brand that's not just selling products but driving a sustainability revolution. SodaStream's innovative culture rewards creativity, humor, and passion, celebrating successes in a collaborative environment. Located in vibrant Frankfurt am Main, this role positions you at the intersection of consumer trends, environmental impact, and business growth within one of the world's top companies. Contribute to avoiding billions of plastic bottles while advancing your career in a supportive, dynamic setting.

Role FAQs

What is the work environment like?

A kollegial atmosphere with flat hierarchies, emphasizing teamwork, innovation, and work-life balance through flexible and hybrid options.

Is relocation support available?

While not explicitly stated, PepsiCo's comprehensive benefits and Frankfurt location make it attractive for DACH professionals.

What tools and data sources are used?

Expect proficiency in MS Office, digital marketing tools, and analytics platforms like GfK, IRI, and performance tracking.

How does this role fit into PepsiCo's structure?

Close collaboration with Global Marketing, Sales, Finance, and Supply Chain in a matrix organization, bridging global strategies with local execution.

This opportunity is ideal for seasoned marketers ready to lead product excellence at SodaStream. Apply now to shape the future of sustainable beverages.