SodaStream: Performance Marketing Campaign Lead - PepsiCo Opportunity in Kefar Sava, Israel

About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Gatorade, Lay's, and SodaStream. As a global powerhouse, PepsiCo operates in over 200 countries, employing hundreds of thousands of passionate professionals dedicated to delivering consumer-pleasing products. SodaStream, a crown jewel in PepsiCo's portfolio since its acquisition, revolutionized home carbonation and has become the fastest-growing business within the company. Headquartered in Kefar Sava, Israel, SodaStream combines innovation, sustainability, and ecommerce excellence to drive revenue and customer loyalty worldwide. This maternity leave replacement role offers a unique entry into PepsiCo's dynamic ecosystem, where you'll contribute to shaping the future of global ecommerce.

Role Overview

The Performance Marketing Campaign Lead at SodaStream (PepsiCo) is a pivotal role within the expanding ecommerce team. Based in Kefar Sava, Israel, this full-time position focuses on elevating campaign performance to boost revenue and accelerate business growth. As a temporary maternity cover, it provides hands-on experience managing high-stakes search, social, and media platforms across multiple countries. You'll collaborate with overseas partners, leverage cutting-edge tools, and optimize customer funnels in a fast-paced, results-driven environment. Ideal for seasoned marketers with 2-3 years in performance advertising, this role demands analytical prowess, creativity, and a self-motivated mindset to handle large budgets in competitive markets.

Key Responsibilities

In this role, you'll be at the forefront of SodaStream's ecommerce strategy, ensuring campaigns deliver measurable ROI. Core duties include:

• Partnering with key stakeholders to align on business goals and KPIs.
• Monitoring, evaluating, and optimizing campaigns across Google Ads, Meta, and additional platforms.
• Deep-diving into customer funnels to analyze behavior and refine targeting for peak performance.
• Staying ahead of industry trends by adopting new tools, technologies, and best practices.
• Setting up and tracking large-scale PPC campaigns spanning multiple international markets.
• Ongoing management of high budgets, A/B testing, and data-driven optimizations.
• Delivering innovative ideas to uncover growth opportunities and maximize campaign efficiency.

Qualifications & Requirements

To thrive as PepsiCo's Performance Marketing Campaign Lead at SodaStream, candidates must bring proven expertise and a proactive approach. Essential qualifications include:

• 2-3 years of hands-on experience with Google Ads and Meta campaigns.
• Demonstrated success managing substantial media budgets while achieving spend, revenue, and performance targets.
• Proficiency in A/B testing, optimization techniques, and Google Analytics for insightful data analysis.
• Native-level English proficiency (spoken and written), complemented by high Excel skills.
• Ability to excel in a fast-paced setting, juggling multiple projects, deadlines, and goals independently.
• Strong grasp of performance marketing, conversion optimization, and online customer acquisition strategies.

Advantages such as prior ecommerce experience, copywriting talent, interpersonal skills, or European language proficiency will set you apart.

Skills Breakdown

Technical mastery in Google Ads, Meta Ads Manager, and Google Analytics is non-negotiable. You'll need advanced Excel for data manipulation, alongside soft skills like attention to detail, fast learning, and team collaboration. Experience with large-scale, multi-country campaigns in competitive sectors like food and beverage is highly valued.

Benefits & Perks

Joining PepsiCo's SodaStream means accessing world-class benefits tailored to high performers:

• Competitive salary estimated at $18,000 - $26,000 USD annually, reflecting Israel's food & beverage sector rates with a buffer for top talent.
• Immersion in a 'dream team' driving SodaStream's global ecommerce vision.
• High-impact work managing multimillion budgets and innovative projects.
• Professional development through exposure to cutting-edge marketing tools and international partnerships.
• Fast-paced, supportive culture fostering innovation, autonomy, and work-life balance in Kefar Sava.
• Potential for long-term opportunities within PepsiCo's vast network post-maternity cover.

Career Growth

This role is a launchpad for ambitious marketers at PepsiCo. Gain expertise in scaling ecommerce for a global brand, build relationships with overseas partners, and master performance marketing at enterprise level. PepsiCo invests in talent through training, mentorship, and internal mobility—many temporary roles evolve into permanent positions. Hone skills in AI-driven optimization, cross-channel strategies, and data analytics to propel your career toward senior marketing leadership.

Why Join Us

PepsiCo's SodaStream offers unparalleled opportunities in Israel's innovation hub. Be part of the fastest-growing segment, influencing millions of customers worldwide. Enjoy a premium work environment in Kefar Sava, with collaborative teams, cutting-edge tech, and a mission to make sparkling water accessible and sustainable. If you're a results-oriented marketer passionate about ecommerce growth, this is your chance to shine at PepsiCo.

Role FAQs

Is this a permanent position?

This is a maternity leave replacement, offering full-time immersion with potential for extension or conversion based on performance and business needs.

What salary can I expect?

Estimated $18,000 - $26,000 USD yearly, benchmarked to Israeli food & beverage standards with upside for experience.

Do I need to relocate to Kefar Sava?

Yes, this is an on-site role in Kefar Sava, Central District, Israel.

What tools will I use daily?

Primarily Google Ads, Meta Business Suite, Google Analytics, Excel, and emerging performance platforms.

Is native English mandatory?

Yes, mother-tongue level verbal and written English is required for global stakeholder communication.

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