About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Gatorade, Lay's, and SodaStream. As a PepsiCo company, SodaStream is at the forefront of revolutionizing the beverage industry by making sparkling drinks simple, convenient, and sustainable at home. By 2025, SodaStream aims to prevent 78 billion single-use plastic bottles worldwide, combining innovation with environmental responsibility. Headquartered in Frankfurt and Limburg, SodaStream Germany employs around 350 people in a dynamic, mid-sized environment that fosters creativity, humor, and passion for growth.

Role Overview

The Sr. Brand Lead (m/w/d) role at SodaStream, a PepsiCo company, is a pivotal position focused on advancing the brand and product portfolio through innovation and future-oriented leadership. Based in Frankfurt am Main, Germany, you will bridge consumer insights, market trends, and business goals to create compelling innovation concepts. From ideation to scale-up, you'll ensure new products succeed in the market. Operating in an international, cross-functional team, you'll interface with Local Market, Global Marketing, R&D, Supply Chain, and Sales to drive SodaStream's rebellious, trend-setting spirit.

Key Responsibilities

As Sr. Brand Lead, your impact will be felt across the organization. Key responsibilities include:

• Providing strategic leadership for brand development, emphasizing innovations and future potentials.
• Taking end-to-end ownership of innovation projects, from idea generation and business case development to Go-to-Market strategies and market launch.
• Collaborating closely with Global Marketing and R&D to infuse local market, consumer, and customer needs into new product development.
• Creating clear launch strategies, portfolio logic, and prioritization for innovations.
• Deriving innovation roadmaps from consumer insights, market analyses (e.g., GfK, IRI), and trend research.
• Steering product portfolio evolution for relevance, differentiation, and growth.
• Aligning with Trade Marketing and Sales for optimal point-of-sale activation.
• Preparing decision-making materials, presentations, and storylines for management and stakeholders.
• Managing innovation budgets, ROMI, and performance tracking.
• Contributing to agile project management and data-driven marketing practices.

Qualifications & Requirements

To excel in this role, you bring:

• A completed degree in Marketing, Business Administration, or a comparable qualification.
• Several years of relevant experience in Brand or Product Management, ideally in FMCG.
• Proven track record in leading innovation and New Product Introduction (NPI) projects.
• Strong consumer and trend understanding, with the ability to translate insights into successful products.
• Strategic mindset paired with high execution strength.
• Experience in international matrix organizations.
• Excellent analytical skills and proficiency with market research and performance data.
• High self-responsibility, entrepreneurial drive, and influencing skills.
• Very good German and English skills, both spoken and written.
• Openness to new work methods, digital tools, and innovation-driven processes.

Benefits & Perks

SodaStream offers a rewarding package to support your professional and personal life:

• Performance- and success-oriented salary with attractive social benefits.
• RMV job ticket covering the entire region for easy commuting.
• Tax-free meal allowance of up to €60.
• 30 days of vacation annually.
• Comprehensive sports offerings via EGYM Wellpass partner.
• Flexible working hours and mobile working for work-life balance.
• Additional perks through Corporate Benefits program.
• Collegial atmosphere with flat hierarchies and team celebrations of successes.

Career Growth

Joining SodaStream means diverse development opportunities, both internationally and cross-functionally. With significant responsibility, you'll blend strategic work with hands-on idea implementation. The mid-sized structure provides visibility and impact, while PepsiCo's global network opens doors to broader career paths in marketing, innovation, and beyond. Embrace agile methodologies and data-driven decisions to build your expertise in a fast-growing, sustainable brand.

Why Join Us

Be part of a rebellious, innovative team that's shaking up the beverage market. SodaStream isn't just about products; it's about sustainability, convenience, and setting trends. In Frankfurt, enjoy a vibrant office with flat hierarchies, international exposure, and a culture that values creativity and results. Contribute to real environmental impact while advancing your career at PepsiCo, a powerhouse in food and beverage.

Role FAQs

What is the work environment like?

A collaborative, mid-sized company with flat hierarchies, international teams, and a focus on agile, innovative processes.

Is remote work possible?

Yes, flexible hours and mobile working support work-life balance.

What salary can I expect?

Estimated €65,000 - €95,000 yearly, based on experience in Germany's Food & Beverage sector, with performance incentives.

Do I need to speak German?

Yes, very good German and English skills are required.

How does this role contribute to sustainability?

Directly through innovations that reduce plastic waste, aligning with SodaStream's 2025 goal of 78 billion bottles avoided.

This role offers a unique chance to lead brand innovation at a PepsiCo powerhouse. Apply now to shape the future of beverages!