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Direct to Consumer Loyalty & Partnerships Program Manager

Sony

Marketing Jobs

Direct to Consumer Loyalty & Partnerships Program Manager

full-timePosted: Dec 12, 2025

Job Description

Direct to Consumer Loyalty & Partnerships Program Manager

📋 Job Overview

The Direct to Consumer Loyalty & Partnerships Program Manager at Sony leads the development and execution of loyalty programs and strategic partnerships to enhance customer engagement in direct-to-consumer channels. This role involves collaborating with cross-functional teams to design innovative loyalty initiatives and manage partner relationships to drive retention and revenue growth. The position requires a blend of program management expertise and deep understanding of consumer behavior in the entertainment industry.

📍 Location: San Diego, United States of America

🏢 Company: Sony Electronics Inc

📅 Posted: Posted 30+ Days Ago

🎯 Key Responsibilities

  • Develop and manage loyalty programs to increase customer retention
  • Identify and negotiate partnerships with external vendors and brands
  • Analyze program performance metrics and optimize strategies
  • Collaborate with marketing, product, and sales teams on DTC initiatives
  • Ensure compliance with data privacy regulations in program execution

✅ Required Qualifications

  • Bachelor's degree in Business, Marketing, or related field
  • 5+ years of experience in loyalty program management or partnerships
  • Proven track record in DTC (Direct-to-Consumer) initiatives
  • Experience in the entertainment or consumer goods industry

⭐ Preferred Qualifications

  • MBA or advanced degree
  • 7+ years in program management
  • Experience with CRM systems and data analytics
  • Knowledge of Sony's product ecosystem

🛠️ Required Skills

  • Program management and project coordination
  • Partnership negotiation and relationship building
  • Data analysis and CRM tools (e.g., Salesforce)
  • Strategic thinking and problem-solving
  • Communication and stakeholder management
  • Knowledge of loyalty platforms and marketing automation tools

🎁 Benefits & Perks

  • Competitive health, dental, and vision insurance
  • 401(k) matching program
  • Paid time off and flexible working hours
  • Professional development opportunities
  • Employee discounts on Sony products

Locations

  • San Diego, United States of America

Salary

Estimated Salary Rangemedium confidence

120,000 - 180,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Program management and project coordinationintermediate
  • Partnership negotiation and relationship buildingintermediate
  • Data analysis and CRM tools (e.g., Salesforce)intermediate
  • Strategic thinking and problem-solvingintermediate
  • Communication and stakeholder managementintermediate
  • Knowledge of loyalty platforms and marketing automation toolsintermediate

Required Qualifications

  • Bachelor's degree in Business, Marketing, or related field (experience)
  • 5+ years of experience in loyalty program management or partnerships (experience)
  • Proven track record in DTC (Direct-to-Consumer) initiatives (experience)
  • Experience in the entertainment or consumer goods industry (experience)

Preferred Qualifications

  • MBA or advanced degree (experience)
  • 7+ years in program management (experience)
  • Experience with CRM systems and data analytics (experience)
  • Knowledge of Sony's product ecosystem (experience)

Responsibilities

  • Develop and manage loyalty programs to increase customer retention
  • Identify and negotiate partnerships with external vendors and brands
  • Analyze program performance metrics and optimize strategies
  • Collaborate with marketing, product, and sales teams on DTC initiatives
  • Ensure compliance with data privacy regulations in program execution

Benefits

  • general: Competitive health, dental, and vision insurance
  • general: 401(k) matching program
  • general: Paid time off and flexible working hours
  • general: Professional development opportunities
  • general: Employee discounts on Sony products

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United States of AmericaSan DiegoTechnologyElectronics

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Sony logo

Direct to Consumer Loyalty & Partnerships Program Manager

Sony

Marketing Jobs

Direct to Consumer Loyalty & Partnerships Program Manager

full-timePosted: Dec 12, 2025

Job Description

Direct to Consumer Loyalty & Partnerships Program Manager

📋 Job Overview

The Direct to Consumer Loyalty & Partnerships Program Manager at Sony leads the development and execution of loyalty programs and strategic partnerships to enhance customer engagement in direct-to-consumer channels. This role involves collaborating with cross-functional teams to design innovative loyalty initiatives and manage partner relationships to drive retention and revenue growth. The position requires a blend of program management expertise and deep understanding of consumer behavior in the entertainment industry.

📍 Location: San Diego, United States of America

🏢 Company: Sony Electronics Inc

📅 Posted: Posted 30+ Days Ago

🎯 Key Responsibilities

  • Develop and manage loyalty programs to increase customer retention
  • Identify and negotiate partnerships with external vendors and brands
  • Analyze program performance metrics and optimize strategies
  • Collaborate with marketing, product, and sales teams on DTC initiatives
  • Ensure compliance with data privacy regulations in program execution

✅ Required Qualifications

  • Bachelor's degree in Business, Marketing, or related field
  • 5+ years of experience in loyalty program management or partnerships
  • Proven track record in DTC (Direct-to-Consumer) initiatives
  • Experience in the entertainment or consumer goods industry

⭐ Preferred Qualifications

  • MBA or advanced degree
  • 7+ years in program management
  • Experience with CRM systems and data analytics
  • Knowledge of Sony's product ecosystem

🛠️ Required Skills

  • Program management and project coordination
  • Partnership negotiation and relationship building
  • Data analysis and CRM tools (e.g., Salesforce)
  • Strategic thinking and problem-solving
  • Communication and stakeholder management
  • Knowledge of loyalty platforms and marketing automation tools

🎁 Benefits & Perks

  • Competitive health, dental, and vision insurance
  • 401(k) matching program
  • Paid time off and flexible working hours
  • Professional development opportunities
  • Employee discounts on Sony products

Locations

  • San Diego, United States of America

Salary

Estimated Salary Rangemedium confidence

120,000 - 180,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Program management and project coordinationintermediate
  • Partnership negotiation and relationship buildingintermediate
  • Data analysis and CRM tools (e.g., Salesforce)intermediate
  • Strategic thinking and problem-solvingintermediate
  • Communication and stakeholder managementintermediate
  • Knowledge of loyalty platforms and marketing automation toolsintermediate

Required Qualifications

  • Bachelor's degree in Business, Marketing, or related field (experience)
  • 5+ years of experience in loyalty program management or partnerships (experience)
  • Proven track record in DTC (Direct-to-Consumer) initiatives (experience)
  • Experience in the entertainment or consumer goods industry (experience)

Preferred Qualifications

  • MBA or advanced degree (experience)
  • 7+ years in program management (experience)
  • Experience with CRM systems and data analytics (experience)
  • Knowledge of Sony's product ecosystem (experience)

Responsibilities

  • Develop and manage loyalty programs to increase customer retention
  • Identify and negotiate partnerships with external vendors and brands
  • Analyze program performance metrics and optimize strategies
  • Collaborate with marketing, product, and sales teams on DTC initiatives
  • Ensure compliance with data privacy regulations in program execution

Benefits

  • general: Competitive health, dental, and vision insurance
  • general: 401(k) matching program
  • general: Paid time off and flexible working hours
  • general: Professional development opportunities
  • general: Employee discounts on Sony products

Target Your Resume for "Direct to Consumer Loyalty & Partnerships Program Manager" , Sony

Get personalized recommendations to optimize your resume specifically for Direct to Consumer Loyalty & Partnerships Program Manager. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Direct to Consumer Loyalty & Partnerships Program Manager" , Sony

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

United States of AmericaSan DiegoTechnologyElectronics

Answer 10 quick questions to check your fit for Direct to Consumer Loyalty & Partnerships Program Manager @ Sony.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.