About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In China, PepsiCo has a strong presence, focusing on sustainable growth, innovation, and market expansion in key regions like Xinjiang. As a leader in the fast-moving consumer goods (FMCG) sector, PepsiCo emphasizes bold execution, data-driven decisions, and empowering local teams to drive business success.

Role Overview

The South Xinjiang Area Expansion Deputy Manager ATDM role at PepsiCo in Urumqi, Xinjiang, is a pivotal leadership position designed for dynamic sales professionals passionate about growing market share in emerging territories. Reporting to area leadership, you will spearhead business development by selling innovative products, executing territory initiatives, and coaching frontline sales teams to achieve superior execution. This full-time role offers the chance to expand PepsiCo's footprint in South Xinjiang, working closely with key accounts and distributors to deliver 'Gold Merchandising Standards' and open new A&B stores. Ideal for experienced FMCG leaders with strong negotiation and team management skills, this position combines strategic planning with hands-on coaching in a high-growth market.

Key Responsibilities

Selling & Merchandising

Drive revenue growth by selling new products, promotions, and merchandising initiatives to key accounts and distributors. Ensure 100% compliance with PepsiCo's Gold Merchandising Standard (GMS) across your territory, elevating store presentations to premium levels. Collaborate with area units (AU) to identify and propose potential direct-service accounts from distribution centers (DC), streamlining operations and boosting efficiency. Proactively escalate execution issues and non-compliance for swift AU support, while spearheading the opening of new A&B stores to expand PepsiCo's sales footprint in South Xinjiang.

Coaching & Team Development

Work side-by-side with team members in the market, delivering targeted coaching and one-on-one feedback to enhance performance. Lead effective weekly team meetings to align on goals, share insights, and foster accountability. Take ownership of hiring and training new team members, building a high-performing sales force equipped to execute flawlessly in competitive FMCG environments.

Qualifications & Requirements

To excel in this role, candidates need 5+ years of proven sales experience, with a significant portion in the FMCG industry, demonstrating tangible results in market expansion and execution. 3-5 years of people leadership experience is essential, along with a bachelor's degree or higher. Key account (KA) experience is a strong plus, as is expertise in discounts and allowances (D&A) management. Successful applicants will possess strong negotiation and professional selling skills, mastery of sales planning and time management, and preferably robust data analysis capabilities. A team-player mindset, exceptional execution strength, passion for the industry, quick learning aptitude, Mandarin fluency (English preferred), and proficiency in Microsoft Office are required. If you thrive in fast-paced, results-oriented settings, this is your opportunity to lead at PepsiCo.

Benefits & Perks

PepsiCo offers a premium compensation package for the South Xinjiang Area Expansion Deputy Manager, including an estimated competitive salary, performance-based bonuses, and incentives tied to territory growth. Enjoy comprehensive health insurance, retirement plans, and wellness programs tailored for work-life balance. Gain access to world-class training, leadership development courses, and employee discounts on PepsiCo products. Relocation assistance is available for qualified candidates, along with flexible arrangements to support your success in Urumqi. As part of a global powerhouse, you'll benefit from cutting-edge tools, data analytics platforms, and collaborative resources to excel.

Career Growth

At PepsiCo, career progression is a reality for high performers. This deputy manager role serves as a launchpad to senior area management, national sales leadership, or cross-functional opportunities in marketing, supply chain, or operations. With structured development programs, mentorship from top executives, and exposure to international best practices, you'll build a lasting career. PepsiCo China invests heavily in talent, with many leaders starting in regional roles like this and advancing globally. Embrace continuous learning through digital sales tools, market analytics training, and leadership academies designed for FMCG professionals.

Why Join Us

Join PepsiCo in Urumqi to be at the forefront of South Xinjiang's booming FMCG market, where untapped potential meets global innovation. Shape the future of beloved brands, lead empowered teams, and contribute to sustainable business growth in a culturally rich region. PepsiCo's commitment to diversity, inclusion, and community impact—through initiatives like water conservation and local farmer partnerships—aligns purpose with performance. With a supportive culture, premium resources, and endless opportunities, this role positions you for impact and advancement in one of China's most dynamic markets.

Role FAQs

What is the work location and travel expectation?

Based in Urumqi, Xinjiang, China, with regular travel across the South Xinjiang territory to visit stores, distributors, and team members.

Is English proficiency required?

Mandarin is essential; strong English skills are preferred for global collaboration and training materials.

What salary can I expect?

Estimated $65,000 - $95,000 USD yearly, based on experience, with bonuses and benefits.

Does PepsiCo support relocation?

Yes, relocation support is provided for qualified internal and external candidates.

How does this role contribute to PepsiCo's goals in China?

By expanding market presence, ensuring execution excellence, and developing talent in high-growth regions like Xinjiang.

This role demands strategic vision and execution prowess—apply today to elevate your career with PepsiCo!