About Nike

Nike, Inc. is the world's leading sports brand, empowering athletes and communities through innovation, inspiration, and storytelling. In Greater China, Nike's Communications team plays a pivotal role in connecting employees with the brand's purpose, fostering pride, and driving business growth. As a global powerhouse, Nike offers unparalleled opportunities to work on breakthrough campaigns that resonate internally and externally.

Role Overview

The Specialist, Employee Communications, GC position in Shanghai is your chance to join Nike's dynamic Communications team in Greater China. Reporting to the Employee Communications Director, you'll drive integrated engagement and storytelling for employees, shaping Nike as the ultimate brand to work for. This role involves partnering across functions to create authentic connections, manage campaigns, and amplify Nike's athlete-centric narratives through events, content, and digital platforms.

Key Impact Areas

Focus on employee pride, transparency, and business confidence by crafting compelling stories that integrate brand, marketplace, and product innovations. Thrive in a fast-paced environment where creativity meets execution.

Key Responsibilities

In this role, you'll collaborate with motivated teams at Geography and Global levels to deliver high-impact programs. A typical week includes:

• Supporting conceptualization, planning, timelines, and execution of campaigns (e.g., CIIE, employee lens), initiatives (e.g., Nike culture moments like Maxims Awards), and events (e.g., All Employee Meetings, Athlete Homecoming).
• Driving development of creative content that inspires, managing content partners, and coordinating internal/external publication for maximum reach.
• Building and managing a network of employee influencers for co-created storytelling and diverse content publishing.
• Managing the internal publishing platform, summarizing insights to refine future storytelling strategies.
• Partnering with stakeholders to ensure clear, consistent, breakthrough communications.

Qualifications & Requirements

Nike seeks creative problem-solvers who are curious, entrepreneurial, and adaptable. Ideal candidates embody a 'killer attitude' and thrive in ambiguity.

• Bachelor's degree (minimum) in journalism, PR, English, communications, business, or related field.
• 6+ years of professional experience in campaign management, event management, executive communication, copywriting, and content creation.
• Strong writing and presenting skills in English and Chinese; video and social media experience is a plus.
• Proven skills in managing events, experiences, and agencies.
• Ability to collaborate with stakeholders (employees, content creators) for compelling storytelling via events, content, and messages.
• Excellent communicator with matrix experience, adept at articulating ideas, navigating viewpoints, and building relationships.

Preferred Traits

Solution-oriented, flexible, self-driven, with the agility to think big, start small, and pivot quickly.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high performers:

• Competitive salary estimated at 250,000-450,000 CNY annually, based on Retail/Tech sector rates in Shanghai.
• Comprehensive health, wellness, and family support programs.
• Employee discounts on Nike products and exclusive event access.
• Professional development opportunities, including global training and leadership programs.
• Flexible work environment promoting work-life balance and innovation.
• Dynamic culture with team-building events and recognition programs like Maxims Awards.

Career Growth

At Nike, career progression is fueled by performance and impact. This Specialist role offers a launchpad to senior communications positions, global projects, and leadership in employee engagement. Gain exposure to matrixed organizations, hone storytelling expertise, and contribute to Nike's growth in Greater China—one of the brand's most dynamic markets.

Development Opportunities

Mentorship from Communications Director, cross-functional projects, and skill-building in digital tools, analytics, and executive communications.

Why Join Us

Be part of a team that informs, inspires, and connects Nike's internal communities. Work on real athlete stories, innovative products, and cultural moments that drive pride and dedication. In Shanghai's vibrant hub, you'll connect leadership with employees, fostering trust and transparency in a brand synonymous with excellence. Nike's entrepreneurial spirit ensures your ideas shape the future—join us to make every employee feel like an athlete.

Role FAQs

What is the work environment like?

Fast-paced, collaborative, and innovative, with a focus on authentic storytelling and employee experiences.

Is bilingual proficiency required?

Yes, strong English and Chinese writing/presenting skills are essential.

What events will I work on?

Campaigns like CIIE, culture initiatives like Maxims Awards, and major events like All Employee Meetings.

How does this role support career growth?

Through global exposure, skill development, and direct impact on Nike's Greater China strategy.

Is relocation support available?

Contact Nike recruitment for details on relocation and visa support for eligible candidates.