Specialist II, Retail Brand Marketing, BI & Kids GC at Nike in Shanghai

About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, groundbreaking marketing, and a relentless pursuit of excellence. Headquartered in Beaverton, Oregon, with a global footprint, Nike drives culture and sport in over 190 countries. In China, Nike's presence is massive, blending digital innovation with retail excellence to connect with millions of passionate consumers. As a Specialist II in Retail Brand Marketing, you'll contribute to Nike's mission of 'Just Do It' by elevating brand impact in retail environments, particularly for Basketball (BI), Tennis, and Kids categories.

Role Overview

This full-time role in Shanghai, China Mainland, is perfect for seasoned marketing professionals passionate about retail experiences. As Specialist II, Retail Brand Marketing, BI & Kids GC, you'll bridge brand strategy with on-the-ground retail execution. Focusing on Brand Impact Sports like Football (FB) and Tennis, plus Kids Retail Brand (RB), you'll craft strategies that drive awareness, engagement, and sales in Nike Retail Stores. Expect to collaborate across functions, react swiftly to opportunities, and deliver consumer-centric campaigns that make Nike stores unforgettable destinations.

With 5+ years of experience required, this position offers a chance to influence Nike's retail dominance in one of the world's largest markets. Shanghai's vibrant retail scene provides the ideal backdrop for innovative marketing that resonates with diverse consumers.

Key Responsibilities

Cross-Functional Representation

Represent Brand Impact Sports (focusing on FB & Tennis) and Kids RB in cross-functional meetings. Collect insights, report to managers, and provide your unique POV grounded in retail brand expertise to champion what's best for consumers.

Campaign Collaboration

Partner with Brand and Digital Brand counterparts to ideate, create, and execute high-impact campaigns in Nike Retail Stores, emphasizing services and immersive experiences that boost foot traffic and loyalty.

Strategic Briefing

Develop and deliver precise Retail briefs derived from overarching Brand Briefs and Focus of Play (FOP) strategies, ensuring alignment across teams.

Quick-Strike Execution

Respond rapidly to dynamic projects, such as athlete tours, sport winning moments, and other timely activations that capitalize on real-time opportunities.

Consumer Experience Elevation

Work closely with concept and experience teams to enhance consumer journeys in responsible FOP corners, creating elevated retail moments that embody Nike's premium positioning.

Qualifications & Requirements

To thrive in this role, candidates need:

• A Bachelor’s degree in Marketing, Business, or a related field.
• At least 5 years of professional experience in retail marketing or general marketing, including internships.
• Proficiency in core marketing tools, such as interpreting consumer research reports, and advanced skills in Keynote and MS Office suite.
• Exceptional communication abilities, including crafting compelling briefs and fostering strong interactions with customers and cross-functional teams.
• A growth mindset, demonstrated by eagerness to learn and the agility to drive retail marketing projects forward swiftly.

Nike values diverse backgrounds and seeks candidates who embody our culture of innovation, teamwork, and consumer obsession.

Benefits & Perks

Joining Nike means accessing world-class benefits tailored for high performers:

• Competitive Compensation: Estimated CNY 65,000 - 95,000 annually, with performance incentives.
• Health & Wellness: Comprehensive medical, dental, and vision coverage, plus mental health support.
• Product Perks: Generous employee discounts on Nike gear and apparel.
• Learning Opportunities: Access to Nike University, mentorship programs, and global conferences.
• Work-Life Balance: Flexible hours, remote options where feasible, and generous paid time off.
• Community Impact: Involvement in Nike's sustainability and diversity initiatives.

Career Growth

At Nike, careers are marathons, not sprints. This Specialist II role is a launchpad for senior marketing positions, such as Retail Marketing Manager or Brand Director. With Nike's emphasis on internal mobility, you'll have opportunities to rotate across categories, regions, or functions. Past hires have advanced to lead global campaigns or head regional retail strategies. Invest in your growth through tailored development plans, leadership training, and exposure to C-suite executives.

Why Join Us

Why Nike in Shanghai? China is Nike's fastest-growing market, and retail is at its heart. You'll work with top-tier brands like Air Jordan, Nike Tennis, and Kids collections, influencing millions. Shanghai offers a cosmopolitan lifestyle, cutting-edge retail spaces, and proximity to Nike's Asia-Pacific hub. Be part of a team that's redefining sports marketing in retail—where your ideas turn into cultural moments. Nike's inclusive culture celebrates bold thinkers who push boundaries.

Role FAQs

What experience level is required?

5+ years in retail or general marketing, plus internships. Mid-level expertise is key.

Is travel involved?

Occasional travel to Nike stores or events across China Mainland.

What tools will I use daily?

Keynote, MS Office, consumer research platforms, and collaboration tools like Slack or Microsoft Teams.

How does this role impact Nike's business?

Directly drives retail sales, brand loyalty, and consumer engagement in high-growth categories.

What's the team structure?

Part of a dynamic Retail Brand Marketing team, reporting to a manager with cross-functional partners in Brand, Digital, and Operations.

Ready to elevate Nike's retail game? Apply now and bring your A-game to Shanghai.