About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and experiences. With a presence in over 190 countries, Nike drives culture and performance in sports. In China, Nike's retail ecosystem thrives on localized strategies that connect with urban youth and sports enthusiasts. The Guangzhou Bay (GBAY) team plays a pivotal role in elevating retail brand presence in this vibrant market.

Role Overview

As Specialist II, Retail Brand Marketing, GBY GC, you'll be at the heart of Nike's retail offense in Guangzhou. This full-time role focuses on translating city energy into compelling in-store stories, activations, and consumer experiences. Reporting to the GSH & GBAY City Retail Marketing team, you'll partner with Brand Marketing, Visual Merchandising, Merchandising, Nike Direct, and external stakeholders to ensure flawless execution. Ideal for strategic thinkers passionate about sport, culture, and retail innovation.

Key Responsibilities

Seasonal Story Landing

Collaborate with City Marketing and Geo Retail teams to create and execute seasonal campaigns tailored for Nike stores, infusing Guangzhou's unique distinction into service, experience, and activations.

City Moment Integration

Brief, plan, and deliver in-store marketing tied to key local events like the Shanghai Marathon, CSL championships, SH Master, and athlete tours, amplifying brand relevance.

Store Marketing Execution

Support planning for store events across concepts and fleets, including new door openings and anniversaries. Forge strategic partnerships with accounts and landlords for CRM-leveraged co-marketing.

Cross-Functional Collaboration

Work seamlessly with internal teams (Geo Retail Brand, EKIN, Retail Elevation) and externals (partners, agencies, vendors) to land retail brand strategies with precision.

Qualifications & Requirements

To succeed, bring 3-5 years in retail marketing, brand marketing, or activations—multinational experience preferred. Hold a Bachelor’s in Marketing, Business, Communications, or related. Demonstrate strong organizational skills, retail trend savvy, and a proactive mindset for ambiguous scenarios. Native insight into GSH/GBAY retail, consumer prefs, and competitors is essential. Proficiency in Keynote, Microsoft Office, and fluent English communication required. Passion for sport and youth culture sets you apart.

Benefits & Perks

Nike offers competitive salaries estimated at 250,000-400,000 CNY yearly, reflecting China retail/tech sector rates with buffer. Enjoy comprehensive health insurance, paid time off, employee discounts on Nike products, and wellness programs. Thrive in a hybrid work model with access to state-of-the-art facilities. Parental leave, retirement contributions, and learning stipends support your lifestyle.

Career Growth

At Nike, growth is proactive. This role builds expertise in retail brand strategy, opening doors to senior marketing positions, geo leadership, or global campaigns. Mentorship from industry leaders, cross-functional exposure, and Nike University training accelerate your path. Many alumni advance to director-level roles within 3-5 years.

Why Join Us

Guangzhou's dynamic retail scene meets Nike's global innovation. Shape consumer connections in a market blending tradition and youth culture. Be part of stories that inspire— from marathon activations to store anniversaries. Nike values diversity, inclusion, and a growth mindset, fostering an environment where your ideas drive impact.

Role FAQs

What experience level is needed?

Minimum 3-5 years in retail/brand marketing; MNC background preferred.

Is relocation support offered?

Nike provides guidance for China-based roles; specifics during interview.

What tools will I use?

Keynote, Microsoft Office; collaboration via Nike's digital platforms.

Is English fluency mandatory?

Yes, excellent written/verbal skills required for global teams.

How does this role impact Nike's China strategy?

Directly elevates retail storytelling, driving foot traffic and loyalty in GBAY.

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