Specialist II, Retail Brand Marketing GC at Nike in Shanghai

About Nike

Nike is the world's leading sports brand, empowering athletes and consumers through innovative products, storytelling, and experiences. With a presence in over 190 countries, Nike drives culture and sport forward. In China, Nike thrives in dynamic markets like Shanghai's GSH and GBAY, blending global vision with local energy. Join a team passionate about creating connections between sport, culture, and consumers in retail environments.

Role Overview

As Specialist II, Retail Brand Marketing GC in Shanghai, you'll be at the heart of Nike's city retail marketing efforts. Part of the GSH & GBAY City Retail Marketing team, you'll collaborate with Brand Marketing, City Brand Marketing, Visual Merchandising, Merchandising, Nike Direct, and Retail Elevation teams. Externally, you'll partner with landlords, agencies, and vendors to execute seamless brand stories in stores. This role demands a strategic mindset, consumer focus, and passion for turning city vibes into retail activations that resonate deeply with local audiences.

Key Responsibilities

Your impact will span seasonal campaigns, city moments, and store-specific marketing:

• Seasonal Story Landing: Partner with City Marketing and Geo Retail teams to create and execute seasonal campaigns, services, and experiences tailored for Nike stores with distinct city flavor.
• City Moment Integration: Brief, plan, and deliver in-store activations tied to key events like the Shanghai Marathon, CSL championships, SH Master, and athlete tours.
• Store Marketing Execution: Support planning for new store openings, anniversaries, and fleet-wide initiatives across concepts. Forge strategic partnerships with accounts and landlords for co-marketing using CRM and resources.

Expect to juggle multiple priorities, ensuring every activation builds deeper customer connections through storytelling, service, and immersive experiences.

Collaboration and Execution

Work cross-functionally to land the city's retail brand offense. From briefing to execution, your proactive approach will turn ideas into high-impact retail realities.

Qualifications & Requirements

Nike seeks strategic thinkers with retail marketing expertise:

• 3-5 years in retail marketing, brand marketing, or activations (multi-national experience preferred).
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Passion for sport and youth culture.
• Strong project management and organizational skills to balance details and big-picture goals amid competing priorities.
• Deep knowledge of retail trends, innovations, and the GSH/GBAY landscape, including consumer preferences and competitors.
• Proactive problem-solver thriving in ambiguity.
• Native-level understanding of local retail dynamics.
• Proficiency in Keynote, Microsoft Office; excellent English communication skills.

Ideal Candidate Profile

You're a consumer-focused marketer with a growth mindset, eager to learn, act fast, and build local connections that elevate Nike's retail presence.

Benefits & Perks

At Nike, we invest in our people:

• Competitive salary estimated at 65,000-95,000 CNY yearly, reflecting Shanghai's retail/tech sector rates with upside potential.
• Comprehensive health, wellness, and insurance benefits tailored for China.
• Employee discounts on Nike products worldwide.
• Professional development through global training and mentorship.
• Flexible work options supporting work-life balance in a high-energy environment.
• Access to Nike's world-class facilities, events, and athlete interactions.

Career Growth

This role is a launchpad in Nike's marketing ecosystem. Excel here to advance into senior retail marketing, city lead, or global brand roles. Nike's culture fosters internal mobility, with 80% of leadership positions filled internally. Gain exposure to innovative retail strategies, digital integrations, and cross-geo projects, building a career at the intersection of sport, culture, and commerce.

Development Opportunities

Participate in Nike University courses, leadership programs, and city-specific activations that sharpen your skills in brand storytelling and consumer engagement.

Why Join Us

Shanghai's retail scene is electric, and Nike leads it. Shape how millions experience the brand through stores that pulse with city energy. Work on high-stakes projects like marathon tie-ins and store anniversaries, collaborating with top talent. At Nike, you're not just marketing—you're creating cultural moments that inspire movement. With a supportive team and global backing, this is your chance to make an indelible mark in China's sport retail landscape.

Role FAQs

What experience is required?

Minimum 3-5 years in retail or brand marketing, preferably with multi-nationals, plus a relevant degree.

Is travel involved?

Primarily Shanghai-based, with potential store visits across GSH/GBAY.

What tools will I use?

Keynote, Microsoft Office, and collaboration platforms for project management.

How does this role fit into Nike's China strategy?

Central to localizing global brand stories, driving retail offense in key cities.

What's the team culture like?

Collaborative, fast-paced, growth-oriented, with a shared passion for sport and innovation.

Ready to elevate Nike's retail game? Apply now and bring Shanghai's energy to life.