About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In Russia, PepsiCo has a strong presence, focusing on innovation in digital commerce, sustainable practices, and consumer-centric marketing. Our Moscow office is at the heart of our Eastern European operations, driving growth in the fast-moving consumer goods (FMCG) sector through cutting-edge digital shelf strategies and integrated brand activations.

Role Overview

As a Specialist in Integrated Brand Activations and Budget Management at PepsiCo in Moscow, Russia, you will play a pivotal role in elevating our digital presence on key retail platforms. This full-time position demands a proactive digital commerce enthusiast with a passion for transforming data into actionable insights. You will bridge Sales, Digital Experience (DX), and Brand teams to execute flawless merchandising and activation plans, while owning budget processes end-to-end. Ideal for those thriving in fast-paced, cross-functional environments, this role offers exposure to advanced tools and high-impact projects in the competitive Food & Beverage industry.

Key Responsibilities

Your day-to-day will involve strategic planning and hands-on execution:

• Develop and execute comprehensive activation plans on the digital shelf specifically for WBD accounts, ensuring maximum visibility and sales uplift.
• Mastermind the Digital Perfect Store initiative by planning merchandising layouts, analyzing the efficiency of digital tools, and guaranteeing executional excellence across platforms.
• Collaborate daily with Sales, DX, and Brand teams to co-create content, activations, and investment strategies that drive consumer engagement.
• Manage briefing and execution with marketing agencies for digital merchandising campaigns, ensuring alignment with brand guidelines and timelines.
• Own the end-to-end SPo1 Above-the-Market (A&M) budget, including meticulous tracking, reporting, and streamlined document workflows for transparency and compliance.

Qualifications & Requirements

To succeed in this role, you need:

• At least 2+ years of experience in FMCG or Retail marketing, with a strong passion for digital shelf optimization.
• Proven pragmatic analytical skills, particularly advanced proficiency in Excel to transform complex data into clear, actionable recommendations.
• Excellent collaboration and negotiation abilities, thriving in fast-paced environments with Sales, Marketing, DX, and Finance teams.
• Resilience as a relationship-builder, skilled in daily negotiations with clients and internal stakeholders.

No formal degree specified, but a background in business, marketing, or related fields is advantageous. Russian language proficiency is essential for local operations, alongside fluent English for global collaboration.

Benefits & Perks

PepsiCo offers a premium compensation package tailored to top talent:

• Competitive salary estimated at $65,000-$95,000 USD annually, based on Food & Beverage sector rates in Russia with a buffer for performance.
• Comprehensive health insurance, including medical, dental, and wellness programs.
• Generous paid time off, parental leave, and flexible hybrid work options in Moscow.
• Professional development through training programs, mentorship, and access to PepsiCo University.
• Employee discounts on PepsiCo products, team-building events, and modern office facilities.

Career Growth

At PepsiCo, career progression is data-driven and merit-based. This specialist role serves as a launchpad for advancement into senior marketing, digital commerce leadership, or budget management positions. High performers gain exposure to international projects, rotations across functions, and leadership development programs. Many alumni have risen to regional director roles within 3-5 years, leveraging PepsiCo's global network for exponential growth.

Why Join Us

Joining PepsiCo in Moscow means becoming part of a legacy of innovation in the FMCG space. You'll work with world-class brands, utilize state-of-the-art digital tools, and contribute to sustainable initiatives like reducing plastic waste and promoting healthier products. Our inclusive culture fosters diversity, with employee resource groups and a commitment to work-life balance. In Russia's dynamic market, you'll shape the future of digital retail, delivering joy to millions through PepsiCo's portfolio.

Role FAQs

What is the work environment like?

Fast-paced and collaborative, with daily interactions across teams in a hybrid Moscow setup.

Is relocation support available?

For exceptional candidates, yes – including visa assistance and settling-in support.

What tools will I use?

Advanced Excel, digital shelf analytics platforms, and PepsiCo's proprietary planning software.

How does PepsiCo support professional growth?

Through tailored development plans, global mobility, and performance-based promotions.

Is this role remote?

Hybrid, requiring presence in Moscow office for key collaborations.