Sports Car Marketing Specialist - Ford Motor Company, Australia

About Ford

Ford Motor Company, a global icon in the automotive industry, has been pushing the boundaries of innovation and performance for over 120 years. With a storied racing heritage that spans 125 years, Ford Racing continues to dominate premier series worldwide. From the thunder of Supercars to the precision of Mustang Cup, Ford's commitment to high-performance vehicles sets us apart. Based in Australia, this role positions you at the heart of our Asia-Pacific motorsport endeavors, contributing to a legacy that includes legendary victories in Le Mans, NASCAR, and beyond. Join a team that's not just building cars but crafting legends.

Role Overview

As a Sports Car Marketing Specialist with Ford Racing’s global team, you'll be based in Australia and tasked with driving the next chapter of our racing legacy. This full-time position focuses on developing and executing integrated marketing strategies for elite series like Supercars and Mustang Cup. You'll blend creativity, data-driven insights, and automotive passion to elevate Ford's presence in the high-octane world of motorsport marketing. Ideal for dynamic professionals with a flair for performance branding, this role offers exposure to global campaigns while rooted in Australia's vibrant racing scene.

Why This Role Stands Out

In the competitive automotive marketing landscape, few opportunities match the adrenaline of Ford Racing. You'll work on real-world strategies that influence fan engagement, sponsorships, and brand loyalty for iconic models like the Mustang. With Australia's Supercars Championship drawing massive audiences, your work will have immediate, measurable impact.

Key Responsibilities

Your day-to-day will be fast-paced and multifaceted, ensuring Ford's racing brands accelerate ahead:

• Develop comprehensive marketing strategies tailored for Supercars and Mustang Cup series.
• Execute integrated campaigns across digital platforms, social media, events, and partnerships.
• Collaborate with global Ford Racing teams to align regional efforts with worldwide objectives.
• Monitor campaign performance using analytics tools and refine tactics for optimal ROI.
• Foster relationships with motorsport stakeholders, sponsors, and media outlets.

Strategic Impact

Expect to influence everything from pre-race hype videos to post-event fan activations, leveraging Ford's 125-year racing pedigree to captivate audiences.

Qualifications & Requirements

To thrive in this high-performance environment, bring the following:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• At least 3 years of experience in automotive, motorsport, or performance marketing.
• Strong understanding of integrated marketing, with proficiency in digital tools like Google Analytics, Adobe Suite, and CRM systems.
• Excellent communication skills and ability to thrive in a collaborative, global team.
• Passion for motorsport and knowledge of Australian racing series like Supercars is highly desirable.

Preferred Experience

Candidates with prior work on high-profile campaigns or event marketing in the automotive sector will have a competitive edge. A valid driver's license and willingness to travel to race events are essential.

Benefits & Perks

Ford values its team members with premium benefits designed for work-life balance and growth:

• Competitive salary estimated at AUD 65,000 - 95,000 annually, plus performance incentives.
• Comprehensive health insurance, including mental health support.
• Generous parental leave and flexible working options.
• Exclusive access to Ford vehicle discounts and racing event tickets.
• Learning and development programs, including motorsport-specific training.

Perks That Accelerate Your Lifestyle

Enjoy VIP experiences at Supercars events, gym memberships, and tech stipends to keep you at peak performance.

Career Growth

At Ford, careers shift gears into high speed. This role is a launchpad for advancement within Ford Racing or broader marketing teams. Past specialists have progressed to senior strategist positions, global brand roles, and even executive leadership in motorsport. With mentorship from industry veterans and access to Ford's Innovation Center, your trajectory is limitless. We invest in certifications, leadership workshops, and international rotations to fuel your ambitions.

Pathways in Ford Racing

From specialist to director, chart your course in a company that rewards bold ideas and results.

Why Join Us

Ford isn't just a car company; it's a racing powerhouse with unmatched heritage. In Australia, you'll tap into a passionate fanbase and growing motorsport market. Be part of campaigns that make headlines, work with cutting-edge technology, and contribute to sustainable performance innovations. Our inclusive culture celebrates diversity, with employee resource groups and a focus on equity. Join Ford Racing to turn marketing strategies into podium finishes.

Role FAQs

What is the work location?

This role is based in Australia, with potential hybrid arrangements and travel to race circuits.

Is motorsport experience required?

While preferred, transferable skills from automotive or high-energy marketing sectors are welcome.

What salary can I expect?

Estimated AUD 65,000 - 95,000 yearly, based on sector rates, with room for negotiation based on experience.

How do I apply?

Submit your resume and cover letter highlighting relevant campaigns via Ford's careers portal.

Does Ford support professional development?

Absolutely – from racing workshops to digital marketing certifications, growth is embedded in our DNA.

This opportunity is more than a job; it's your chance to race with Ford. Apply today and help script the next chapter of our legacy.