About Mohawk Industries

Mohawk Industries stands as the world's largest flooring company, a titan in the global manufacturing sector with over 40,000 dedicated employees across more than 100 manufacturing facilities worldwide. Headquartered in the United States, Mohawk produces premium carpet, hardwood, laminate, tile, and stone flooring solutions, serving residential, commercial, and industrial markets. With annual revenues exceeding $11 billion, the company dominates North America, Europe, Asia, and beyond, innovating sustainable products that redefine industry standards. Mohawk's commitment to excellence has earned it top rankings on Fortune's Most Admired Companies list, making it a powerhouse for Sr Manager Marketing careers in Dalton, Georgia.

Role Overview

The Sr Manager Marketing position at Mohawk Industries in Dalton, Georgia, is a pivotal leadership role driving the company's marketing vision in the competitive flooring industry. Reporting to the Director of Marketing, you will spearhead high-impact campaigns that elevate brand awareness, drive customer acquisition, and boost market share. This full-time opportunity is ideal for seasoned professionals passionate about consumer goods marketing, offering a platform to influence global strategies from the heart of Mohawk's U.S. operations. If you're seeking marketing manager jobs in manufacturing or flooring careers in Dalton, GA, this role delivers strategic influence and measurable results.

Why This Role Matters

In a market projected to grow at 5% CAGR through 2030, your expertise will shape Mohawk's positioning against competitors like Shaw Industries and Interface. Expect to blend creativity with data-driven decisions in a dynamic environment.

Key Responsibilities

As Sr Manager Marketing, your day-to-day will focus on transformative initiatives:

• Develop and execute multi-channel marketing strategies aligned with business objectives, targeting B2B and B2C segments in the flooring sector.
• Lead a team of marketing specialists, fostering collaboration across digital, content, and trade show efforts.
• Conduct in-depth market research and competitive analysis to identify trends in sustainable flooring and smart home integration.
• Oversee advertising budgets exceeding $5M annually, optimizing for ROI through tools like Google Analytics and CRM platforms.
• Partner with product development and sales teams to launch innovative flooring lines, ensuring cohesive go-to-market plans.

Qualifications & Requirements

To thrive as Sr Manager Marketing at Mohawk Industries, candidates should possess:

• A Bachelor's degree in Marketing, Business Administration, or a related discipline; MBA preferred.
• At least 8-10 years of progressive marketing experience, with 5+ years in senior roles within manufacturing or consumer products.
• Deep expertise in digital marketing, SEO, PPC, and social media strategies tailored to B2B industries like flooring.
• Strong leadership skills with experience managing teams of 5-15 members.
• Proficiency in analytics tools (e.g., Google Analytics, Tableau) and marketing automation (e.g., HubSpot, Marketo).
• Excellent communication and project management abilities, with a track record of launching successful campaigns.

Travel up to 25% may be required for trade shows and regional meetings.

Benefits & Perks

Mohawk Industries prioritizes employee well-being with industry-leading benefits:

• Competitive base salary estimated at $150,000-$220,000, plus performance bonuses up to 20%.
• Comprehensive medical, dental, and vision coverage with low premiums.
• 401(k) retirement plan with up to 6% company match and immediate vesting.
• Generous PTO policy including 15 vacation days, 10 sick days, and paid holidays.
• Tuition reimbursement up to $5,250 annually for career advancement.
• On-site fitness centers, employee discounts on flooring products, and wellness programs.

Career Growth & Training

Mohawk invests in your professional journey with robust development programs. Access Mohawk University for leadership training, digital marketing certifications, and executive coaching. High performers advance to VP-level roles, with 70% of leadership positions filled internally. Network globally through cross-functional projects and mentorship pairings, positioning you for long-term success in flooring industry careers.

Why Join Mohawk

Choosing Mohawk means joining a stable, innovative leader in Dalton, Georgia – a hub for manufacturing jobs. Enjoy a collaborative culture recognized by Glassdoor as a top employer, with opportunities to impact sustainability initiatives like recycled content flooring. Competitive pay, work-life balance, and community involvement make Mohawk the premier choice for Sr Manager Marketing roles.

Role FAQs

What is the work schedule for Sr Manager Marketing at Mohawk Industries?

This full-time role follows a standard 40-hour workweek, primarily Monday-Friday, with flexibility for hybrid arrangements in Dalton, GA. Occasional evenings or weekends may apply during campaign launches.

What are the main skills needed for this marketing manager job?

Key skills include digital marketing, strategic planning, team leadership, market analytics, and experience in consumer goods or manufacturing sectors like flooring.

Does this role require travel, and how much?

Yes, expect up to 25% travel for industry events, client meetings, and collaborations across Mohawk's U.S. facilities.

What is the salary range for Sr Manager Marketing in Dalton, Georgia?

Estimated at $150,000-$220,000 USD annually, based on experience, plus bonuses and comprehensive benefits.