About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In China, PepsiCo has a strong presence through subsidiaries and partnerships, including innovative snack brands like Baicaowei (BaiCaowei), known for premium nuts, dried fruits, and savory treats. PepsiCo's commitment to sustainable growth, innovation, and consumer-centric strategies makes it a powerhouse in the fast-moving consumer goods (FMCG) sector. Joining PepsiCo means contributing to a legacy of excellence while advancing your career in a dynamic, high-impact environment.

Role Overview

The Sr. Trade Development Specialist (B&C) for Baicaowei in Nanning, Guangxi, is a pivotal role focused on expanding and managing dealer networks across the province. Reporting directly to the Trade Development Manager (TDM), you will spearhead sales execution, market penetration, and team guidance to drive business growth. This position demands a strategic mindset, hands-on sales expertise, and the ability to thrive in a fast-paced regional market. With PepsiCo's robust backing, you'll leverage data-driven insights to achieve golden shelf standards, launch new products, and outpace competitors in wholesale, retail, and modern trade channels.

Key Impact Areas

Your efforts will directly influence regional sales volumes, store execution quality, and dealer partnerships, contributing to Baicaowei's dominance in the savory snacks category.

Key Responsibilities

As a Sr. Trade Development Specialist, your core duties revolve around sales expansion, execution excellence, and team leadership:

• Partner with key clients and dealers to secure new product buys, execute store promotions, and optimize in-store displays for maximum visibility.
• Drive channel business growth by enforcing regional 'golden shelf' standards and crafting sales analysis and development strategies.
• Collaborate with regional dealers to share potential client lists, conduct in-depth competitor, consumer, and market research, and propose actionable improvements.
• Expand new AB-class stores, evaluate TT (Traditional Trade) and MT (Modern Trade) channel viability, and recommend optimal operating models.
• Deliver precise support to key accounts, enhancing in-store execution, coaching store merchandisers, and providing one-on-one feedback for continuous improvement.
• Lead weekly team meetings to ensure alignment, efficiency, and execution of activity plans and investment budgets.

Performance Metrics

Success is measured by managed territory size, client volume, execution rates, sales growth, and efficient time management in a high-volume regional operation.

Qualifications & Requirements

To excel in this role, candidates should embody PepsiCo's values of diligence, passion, and results-orientation:

• Associate degree or higher, with a proven track record of hard work and enthusiasm.
• Minimum 3 years of sales experience in the fast-moving consumer goods (FMCG) industry.
• Exceptional client communication skills and proven sales techniques.
• Hands-on experience in event planning, new product promotions, and navigating wholesale, retail, and supermarket channels.
• Strong numerical aptitude, investment budget management, and structured work planning abilities.

Key interfaces include direct reporting to TDM, collaboration with Key Account (KA) teams and Trade Marketing, and support from Finance, HR, Logistics, customers, and vendors.

Benefits & Perks

PepsiCo offers a premium compensation package tailored to top talent in China's competitive F&B market:

• Competitive base salary estimated at $65,000-$95,000 USD annually (adjusted for local market with 5-10% upside buffer), plus performance bonuses.
• Comprehensive medical, dental, and vision insurance coverage.
• Extensive professional training and development programs, including leadership workshops.
• Generous paid vacation, holidays, and flexible work arrangements.
• Employee discounts on PepsiCo products and wellness initiatives.
• Relocation assistance for qualifying candidates in Nanning, Guangxi.

Career Growth

PepsiCo invests heavily in employee development, with clear paths to advancement. High performers in this Sr. Trade Development role often progress to Area Manager, National Sales Lead, or cross-functional positions in marketing and supply chain. Access mentorship from global leaders, participate in PepsiCo's Leadership Development Program, and gain exposure to international projects. In China, rapid growth in snacks and beverages offers abundant opportunities for ambitious professionals.

Why Join Us

Choose PepsiCo for its unmatched scale, innovation, and impact. Work on exciting brands like Baicaowei in a booming market, supported by world-class resources. Enjoy a collaborative culture that values diversity, sustainability, and bold ideas. In Nanning, Guangxi, you'll shape the future of snacks distribution, contributing to PepsiCo's mission of creating smiles with every sip and bite. This is more than a job—it's a launchpad for your FMCG career.

Role FAQs

What is the reporting structure?

You report directly to the Trade Development Manager (TDM) and interface with KA teams, Trade Marketing, and support functions like Finance, HR, and Logistics.

Is travel required?

Yes, extensive regional travel across Guangxi province to manage dealers, stores, and markets.

What salary can I expect?

Estimated $65,000-$95,000 USD yearly, based on FMCG benchmarks in China with performance incentives.

Are there opportunities for promotion?

Absolutely—PepsiCo promotes from within, with fast-track paths for top performers.

What makes Baicaowei unique?

Baicaowei is PepsiCo's premium snack brand in China, specializing in high-quality nuts and treats, poised for explosive growth.