JOB SUMMARY

•    Job Description 
Develop and implement the Priority CVP strategy to deliver new customer value propositions and products to customers to support growth.
•    Analyse and report the product portfolio financial position and growth to understand and retain profitability levels and preserve liquidity levels.
•    Develop and deliver Priority development and retention strategies and campaigns to communicate and sell new and improved retail products.
•    Ensure that Priority segment and services comply with the relevant regulatory frameworks and local legislation.
•    Provide periodic portfolio review and analyses on the priority portfolio, and specific campaigns with actionable insights
•    Support Priority client communications as per strategy, working with WRB marketing and DB team
•    Support Priority RMs and other related sales channels on training & development curriculum includingtraining programs,  certification, performance assessment, rewards & recognition programs and career path
•    Manage cross-functional projects and coordinate with the distribution channels to ensure the delivery of those projects and associated products according to the agreed cost, time and quality objectives.

Key Roles & Responsibilities

•    Campaign fulfilment and governance 
•    CVP planning, execution and fulfilment  
•    Portfolio review and performance analysis
•    RM productivity reviews and analysis
•    Deliver portfolio insights to support management decision making
•    Plan and ensure timely execution of Priority initiatives, campaigns, events, and activities, against pre-determined timelines and KPIs
•    Client communication strategic planning and creation.
•    Client communication scheduling and fulfillment
•    Regularly communicate to sales teams and other relevant stakeholders important information to keep them up to date on CVP, campaigns, partnerships, merchant offers, events, etc.

RESPONSIBILITIES

Strategy
•    Awareness and understanding of the Group’s business strategy and model appropriate to the role.  Understanding and awareness of the WRB Priority Banking strategy in Vietnam appropriate to the role

Business
•    Awareness and understanding of the wider business, economic and market environment in which the business operates. Understanding and awareness of the Vietnam and global Affluent Banking. Ability to analyse and report the Priority portfolio demographic and financial position.

Processes
•    Create portfolio improvements, enhancements and end-to-end processes and carry out portfolio maintenance to create competitive advantage but deliver within budget.

People & Talent
•    Lead through example and build the appropriate culture and values in their work.

Risk Management
•    Ability to identify and manage risks in the segment management and campaign management processes including but not limited to relevant regulations and group policies on Gifts & Entertainment, Anti-bribery and corruption, referrals management, personal data and privacy etc

Governance
•    Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.

Regulatory & Business Conduct

•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
•    Lead to achieve the outcomes set out in the Bank’s Conduct Principles

Key Stakeholders

•    Affluent Banking Head
•    Head Consumer Segments and Liabilities Products
•    Priority Proposition Head
•    Priority Sales Heads
•    Branch Managers
•    Marketing team
•    Priority Sales teams
•    Retail Analytics and Digital team
•    Retail Marketing team
•    WRB Product teams

Our Ideal Candidate
•    Banking Products and Services Development
•    Customer/Market Focus
•    Marketing Channels
•    Data Gathering and Reporting

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.