Job Summary

The Global Digital Sales team within the Wealth and Retail Banking division is dedicated to partnering seamlessly with country-specific, product, and technology teams to design and implement innovative programs, content, and customer experiences. These initiatives aim to elevate the acquisition and engagement of prospects and clients by leveraging the extensive suite of Standard Chartered’s digital assets. Anchored in a deeply customer-centric ethos, the team's goal is to strategically deliver content that resonates with customer intent, driving both acquisition and product penetration while ensuring profitability.

As a Creative Writer within this dynamic environment, you will have the unique opportunity to influence multi-market campaigns targeted at High Net-Worth customers, crafting compelling copy across diverse digital platforms. Your role will involve close collaboration with product teams, translating strategic marketing objectives into clear, engaging, and brand-consistent messaging that captures attention and inspires action.

This role requires a creative and strategic mindset, an ability to produce high-quality content efficiently, and a commitment to meeting tight deadlines. The successful candidate will be a versatile communicator, adept at adapting style and tone to suit different media and audiences, while maintaining alignment with the brand's voice and market objectives.

Key Responsibilities

• Lead creative content development: Take full ownership of conceptualising, writing, and refining innovative and impactful copy that effectively communicates Standard Chartered’s brand values and product benefits across multiple markets.
• Stakeholder collaboration: Develop and nurture strong working relationships with product, marketing, and digital teams to ensure strategic alignment of creative outputs with business goals.
• Multi-platform content creation: Produce persuasive and tailored copy for diverse digital channels including social media, search engines, display banners, email campaigns, SMS alerts, and mobile push notifications, ensuring consistency in messaging and tone.
• Strategic briefing adherence: Thoroughly understand campaign strategies and briefs, guaranteeing all creative content meets specified objectives and supports broader marketing initiatives.
• Project management: Efficiently manage multiple campaigns and deadlines concurrently across different markets, demonstrating excellent organisational skills and attention to detail.
• Production oversight: Oversee the full lifecycle of content production and post-production phases with minimal supervision, coordinating with relevant teams to ensure creative excellence.
• Presentation and feedback: Deliver compelling presentations to internal teams and partners, while actively participating in feedback sessions to continuously enhance creative output.
• Quality assurance and brand alignment: Vigilantly proofread and edit all materials to uphold high standards of quality and consistency with brand guidelines.

Skills and Experience

• Educational background: A bachelor’s degree in English, Communications, Journalism, Marketing, or a related discipline, providing a solid foundation in content creation and strategic communication.
• Bilingual proficiency: Fluency in both English and Mandarin is essential to craft culturally relevant and linguistically precise advertising materials for diverse markets.
• Professional experience: At least three years of proven experience in copywriting, ideally within an advertising agency environment or an in-house marketing department, demonstrating ability to deliver impactful marketing messages.
• Track record of success: Demonstrable success in creating high-quality advertising and marketing copy that generates measurable business growth and engagement.
• Digital marketing expertise: Comprehensive understanding of digital marketing principles, channels, and techniques, enabling creation of optimised content for various online platforms.
• Exceptional writing skills: Strong command of writing, editing, and proofreading, ensuring error-free, engaging, and persuasive text.
• Project management: Capacity to independently manage competing priorities and multiple projects with efficiency and professionalism.
• Effective communicator: Strong interpersonal skills that facilitate collaboration with cross-functional teams, delivering successful campaigns.
• Adaptability: Ability to tailor writing style to suit varying target audiences, platform requirements, and campaign objectives.
• Creative problem-solving: Innovative thinker who can propose fresh ideas and overcome challenges creatively within fast-paced environments.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.