Store Manager (Head Coach) - Nike Liverpool Edge Lane

About Nike

Nike, Inc. stands as the global leader in athletic footwear, apparel, equipment, and accessories. Founded in 1964, Nike has revolutionized sports culture through innovation, bold marketing, and an unwavering commitment to empowering athletes worldwide. With iconic brands like Air Jordan and a presence in over 190 countries, Nike employs more than 79,000 people dedicated to 'Just Do It.' In the UK, Nike retail stores embody this spirit, blending cutting-edge products with premium consumer experiences. As a Store Manager (Head Coach) at Nike Liverpool Edge Lane, you'll join a dynamic team shaping the future of retail in one of Europe's vibrant cities.

Role Overview

The Store Manager (Head Coach) role at Nike Liverpool Edge Lane is more than a management position—it's a leadership opportunity to inspire teams and elevate brand experiences. Nike uses unique titles like 'Head Coach' to reflect our sports-driven culture, where store leaders act as strategists, motivators, and innovators. Reporting to regional leadership, you'll oversee daily operations, drive sales performance, and foster a welcoming environment that turns shoppers into loyal Nike members. This full-time position demands passion for sport, retail savvy, and a commitment to diversity, equity, and inclusion (DE&I). Located in Liverpool's bustling Edge Lane area, this role positions you at the heart of Nike's UK retail expansion.

Key Responsibilities

As Head Coach, your impact will be immediate and measurable. Core duties include:

• Creating immersive, welcoming store environments that deliver unique shopping experiences for every consumer.
• Building, leading, and developing diverse teams while cultivating an excellent work atmosphere.
• Managing store budgets, operations, and inventory to achieve sales targets, optimize services, and boost consumer satisfaction.
• Supporting Nike's overarching strategies, including sustainability initiatives, Nike Membership programs, and digital services integration.
• Providing actionable insights for optimizing the store's positioning within the local Liverpool market.
• Ensuring full compliance with all Nike standards, guidelines, and safety protocols.
• Collaborating seamlessly with business partners across other stores and Nike headquarters.

These responsibilities demand flexibility, including shift work and weekends, to keep the store thriving 365 days a year.

Qualifications & Requirements

Nike seeks Head Coaches who embody our brand's energy. Essential qualifications include:

• A genuine passion for Nike products and/or a love of sport to authentically connect with consumers.
• Proven experience in retail management and/or leadership roles, demonstrating the ability to drive results.
• Very good command of English (written and spoken) for effective communication with teams and customers.
• Exceptional consumer service skills, with a track record of exceeding expectations.
• Strong coaching abilities to develop high-performing teams.
• Excellent communication skills and a focus on collaboration.
• Flexibility to work shifts, including weekends and peak retail periods.

No formal degree is required—Nike values real-world experience and potential above all.

Benefits & Perks

Joining Nike means accessing a world-class benefits package designed for your growth and well-being:

• Attractive, market-competitive salary that evolves with experience and performance.
• Monthly bonus payments tied to store success.
• Generous online and in-store employee discounts on Nike products.
• Comprehensive benefits package, including pension and share schemes.
• Regular training in leadership, sales techniques, and product knowledge.
• Dynamic environment prioritizing Diversity, Equity & Inclusion (DE&I).
• Staff dress code featuring Nike apparel to build team spirit.
• Access to exclusive sports activities and Nike events.
• Opportunities to participate in unique 'Nike moments' like product launches and athlete meet-and-greets.

These perks create a supportive ecosystem for personal and professional thriving.

Career Growth

Nike invests heavily in talent development. As Head Coach, you'll receive ongoing leadership training, mentorship from senior executives, and exposure to Nike's global strategies. High performers advance quickly—many store leaders progress to district management, regional roles, or corporate positions in merchandising, operations, or digital innovation. Liverpool Edge Lane serves as a launchpad for UK-wide opportunities, with pathways to Nike's European headquarters. Embrace Nike's culture of continuous improvement, and your career trajectory could lead to executive leadership.

Why Join Us

Why choose Nike Liverpool Edge Lane? Beyond competitive pay (estimated £45,000-£65,000 annually, based on UK retail leadership benchmarks), you'll work in a high-energy store surrounded by Liverpool's passionate sports fans. Nike's commitment to sustainability, innovation, and community sets us apart—think leading eco-friendly initiatives and engaging with local athletes. Our DE&I focus ensures every voice is heard, while team spirit is fueled by Nike gear and shared victories. If you thrive in fast-paced retail and want to coach world-class teams, Nike is your arena.

Role FAQs

What is the work schedule like?

Full-time with shifts, including weekends and holidays, to match retail demands.

Is prior Nike experience required?

No, but passion for the brand and retail leadership experience are key.

What salary can I expect?

Estimated £45,000-£65,000 GBP yearly, plus bonuses, based on market rates.

Are there relocation benefits?

This role is Liverpool-based; local candidates preferred.

How does Nike support career progression?

Through tailored training, mentorship, and internal mobility programs.

Ready to lead? Apply now and become a Nike Head Coach.