About Canonical

Canonical is the company behind Ubuntu, the world's leading open source operating system powering enterprise innovation across public cloud, data science, AI, engineering, and IoT. As a pioneer in global distributed collaboration, Canonical employs over 1200 colleagues across 75+ countries with minimal office-based roles. Teams connect through two to four in-person sprints annually in exciting global locations to align on strategy and execution. Founder-led and profitable, Canonical serves top public cloud providers, silicon manufacturers, and industry leaders, driving open source adoption worldwide.

Role Overview

The Technical Product Marketing Manager - Cybersecurity role at Canonical is a hands-on position blending deep technical insight with strategic marketing prowess. Based remotely in the EMEA region, you'll spearhead go-to-market plans for Canonical's global security and compliance portfolio. This multidisciplinary role involves close collaboration with product managers, engineering, and security experts to translate complex technical capabilities into compelling narratives that drive awareness, adoption, and growth. Ideal for technologists passionate about open source, cybersecurity, and building scalable marketing systems, this position reports to the Product Marketing Lead within the product marketing team.

Key Responsibilities

Go-to-Market Leadership

Lead the full go-to-market strategy and execution for Canonical's security and compliance products, crafting differentiated messaging and positioning that resonates across audiences.

Market Intelligence

Monitor the competitive cybersecurity landscape and emerging trends to identify product differentiators and key value drivers, ensuring Canonical stays ahead in open source security.

Cross-Team Collaboration

Partner with engineering and product teams to deeply understand roadmaps, technical features, and customer use cases, bridging the gap between development and market needs.

Messaging and Content Creation

Translate intricate product capabilities into clear, persona-specific messaging for executives, DevSecOps professionals, and platform teams, while owning campaign and content planning.

Data-Driven Optimization

Leverage analytics and insights to refine demand generation strategies, boosting conversion rates throughout the sales funnel.

Event and Promotion Support

Collaborate with sales, content, and marketing teams to plan webinars, events, and promotional activities across paid and social media channels.

Qualifications & Requirements

Canonical seeks candidates with a genuine passion for technology and open source software, excited by innovation and community-driven development. Essential qualifications include strong storytelling skills to engage both technical and business audiences, a growth mindset embracing experimentation and continuous improvement, and excellent written and verbal communication.

Nice-to-have expertise encompasses technical cybersecurity knowledge, a data-driven approach to strategy refinement, product marketing experience in enterprise software, cloud, DevOps, or open source, demand generation proficiency for pipeline growth, and comfort in cross-functional environments with product, sales, partners, and marketing teams.

Benefits & Perks

Canonical offers competitive, performance-based compensation tailored to location, experience, and contributions, with annual reviews and bonuses. Beyond base pay, enjoy a distributed work environment with biannual global team sprints, a USD 2,000 personal learning and development budget, recognition rewards, generous annual holiday leave, maternity and paternity leave, a Team Member Assistance Program, and wellness platform. Travel perks include Priority Pass and upgrades for company events, fostering connections in new locations worldwide. Programs balance local needs with global fairness, reflecting Canonical's remote-first culture.

Career Growth

At Canonical, career progression thrives in a founder-led, growing organization prioritizing ownership and curiosity. This role offers opportunities to own high-impact projects, experiment with marketing systems, and collaborate globally. With annual compensation reviews, learning budgets, and exposure to cutting-edge open source technologies like Ubuntu in cybersecurity, AI, and cloud, you'll build expertise while contributing to enterprise-scale initiatives. Continuous feedback and development support a trajectory toward leadership in product marketing and beyond.

Why Join Canonical

Joining Canonical means shaping the future of open source with Ubuntu at its core. Work remotely in EMEA while connecting with a diverse, distributed team passionate about security, compliance, and innovation. Thrive in a profitable, growing company with a remote-first ethos, global impact, and perks like team sprints in inspiring destinations. If you love diving into product technicalities, crafting resonant stories, and driving adoption for cybersecurity solutions, this is your chance to excel at the product-marketing intersection.

Role FAQs

Is this role fully remote?

Yes, this is a home-based role in the EMEA region, with occasional in-person team sprints two to four times yearly.

What cybersecurity experience is required?

Technical understanding of cybersecurity is a nice-to-have; core requirements focus on technical aptitude, marketing strategy, and open source passion.

How does Canonical support professional development?

Team members receive a USD 2,000 annual learning budget, plus opportunities for global collaboration and skill-building through high-visibility projects.

What is the reporting structure?

This role reports to the Product Marketing Lead within the product marketing team.

Is prior open source experience necessary?

A passion for open source is essential; hands-on experience with Ubuntu or similar is highly valued but not mandatory.