《Arena Breakout》-商业化运营策划
Tencent
《Arena Breakout》-商业化运营策划
Job Description
《Arena Breakout》-商业化运营策划
📋 Job Overview
The Commercialization Operation Planner for Arena Breakout is responsible for designing and optimizing the monetization systems for the overseas version of this FPS mobile game, ensuring a balance between gameplay experience and revenue generation. The role involves planning version-specific revenue strategies, creating paid activities, analyzing user data to boost key metrics, and tailoring localization strategies for diverse international markets. Additionally, it requires ongoing competitive research to inform innovative commercial approaches.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
1.商业化系统设计：负责FPS类手游海外版本的商业化体系设计，包括但不限于付费点、货币系统、道具体系、礼包系统等的策划与迭代，确保玩法体验与商业变现的平衡；
2.版本规划与收益策略：结合数据反馈和用户行为，制定各版本的商业化目标与收益方案，协同运营、数据、产品等团队完成收入目标；
3.付费活动与节奏策划：负责月度、季度节庆活动中商业化内容的策划与上线，包括通行证、限定礼包、充值返利等设计与落地执行；
4.用户行为与数据分析：深入理解目标市场玩家行为与消费习惯，基于数据分析优化商业化内容策略，提升ARPPU、付费率与留存；
5.竞品研究与趋势跟进：持续跟踪海外FPS类手游的商业化动向，输出竞品分析报告，为团队提供创新灵感与策略依据；
6.本地化商业化策略制定：针对不同海外市场（如北美、拉美、东南亚等）制定差异化商业化内容与节奏，结合区域文化与消费心理优化产品表现。
2.版本规划与收益策略：结合数据反馈和用户行为，制定各版本的商业化目标与收益方案，协同运营、数据、产品等团队完成收入目标；
3.付费活动与节奏策划：负责月度、季度节庆活动中商业化内容的策划与上线，包括通行证、限定礼包、充值返利等设计与落地执行；
4.用户行为与数据分析：深入理解目标市场玩家行为与消费习惯，基于数据分析优化商业化内容策略，提升ARPPU、付费率与留存；
5.竞品研究与趋势跟进：持续跟踪海外FPS类手游的商业化动向，输出竞品分析报告，为团队提供创新灵感与策略依据；
6.本地化商业化策略制定：针对不同海外市场（如北美、拉美、东南亚等）制定差异化商业化内容与节奏，结合区域文化与消费心理优化产品表现。
🎯 Key Responsibilities
- Design commercialization systems for FPS mobile games' overseas versions, including paid points, currency systems, item systems, and gift pack systems, while iterating to balance gameplay and monetization.
- Formulate commercialization goals and revenue plans for each version based on data feedback and user behavior, collaborating with operations, data, and product teams to achieve income targets.
- Plan and execute commercialization content for monthly and quarterly festival activities, including battle passes, limited gift packs, and recharge rebates.
- Analyze target market player behaviors and consumption habits, using data to optimize commercialization strategies and improve ARPPU, payment rate, and retention.
- Track commercialization trends in overseas FPS mobile games, produce competitive analysis reports, and provide innovative ideas and strategic insights to the team.
- Develop differentiated commercialization content and rhythms for various overseas markets (e.g., North America, Latin America, Southeast Asia), optimizing product performance based on regional culture and consumption psychology.
🛠️ Required Skills
- Commercialization system design and iteration for mobile games
- Data analysis and user behavior insights
- Revenue strategy formulation and cross-team collaboration
- Paid activity planning and execution
- Competitive research and trend analysis
- Localization strategy development for international markets
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Commercialization system design and iteration for mobile gamesintermediate
- Data analysis and user behavior insightsintermediate
- Revenue strategy formulation and cross-team collaborationintermediate
- Paid activity planning and executionintermediate
- Competitive research and trend analysisintermediate
- Localization strategy development for international marketsintermediate
Responsibilities
- Design commercialization systems for FPS mobile games' overseas versions, including paid points, currency systems, item systems, and gift pack systems, while iterating to balance gameplay and monetization.
- Formulate commercialization goals and revenue plans for each version based on data feedback and user behavior, collaborating with operations, data, and product teams to achieve income targets.
- Plan and execute commercialization content for monthly and quarterly festival activities, including battle passes, limited gift packs, and recharge rebates.
- Analyze target market player behaviors and consumption habits, using data to optimize commercialization strategies and improve ARPPU, payment rate, and retention.
- Track commercialization trends in overseas FPS mobile games, produce competitive analysis reports, and provide innovative ideas and strategic insights to the team.
- Develop differentiated commercialization content and rhythms for various overseas markets (e.g., North America, Latin America, Southeast Asia), optimizing product performance based on regional culture and consumption psychology.
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Answer 10 quick questions to check your fit for 《Arena Breakout》-商业化运营策划 @ Tencent.
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《Arena Breakout》-商业化运营策划
Tencent
《Arena Breakout》-商业化运营策划
Job Description
《Arena Breakout》-商业化运营策划
📋 Job Overview
The Commercialization Operation Planner for Arena Breakout is responsible for designing and optimizing the monetization systems for the overseas version of this FPS mobile game, ensuring a balance between gameplay experience and revenue generation. The role involves planning version-specific revenue strategies, creating paid activities, analyzing user data to boost key metrics, and tailoring localization strategies for diverse international markets. Additionally, it requires ongoing competitive research to inform innovative commercial approaches.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
1.商业化系统设计：负责FPS类手游海外版本的商业化体系设计，包括但不限于付费点、货币系统、道具体系、礼包系统等的策划与迭代，确保玩法体验与商业变现的平衡；
2.版本规划与收益策略：结合数据反馈和用户行为，制定各版本的商业化目标与收益方案，协同运营、数据、产品等团队完成收入目标；
3.付费活动与节奏策划：负责月度、季度节庆活动中商业化内容的策划与上线，包括通行证、限定礼包、充值返利等设计与落地执行；
4.用户行为与数据分析：深入理解目标市场玩家行为与消费习惯，基于数据分析优化商业化内容策略，提升ARPPU、付费率与留存；
5.竞品研究与趋势跟进：持续跟踪海外FPS类手游的商业化动向，输出竞品分析报告，为团队提供创新灵感与策略依据；
6.本地化商业化策略制定：针对不同海外市场（如北美、拉美、东南亚等）制定差异化商业化内容与节奏，结合区域文化与消费心理优化产品表现。
2.版本规划与收益策略：结合数据反馈和用户行为，制定各版本的商业化目标与收益方案，协同运营、数据、产品等团队完成收入目标；
3.付费活动与节奏策划：负责月度、季度节庆活动中商业化内容的策划与上线，包括通行证、限定礼包、充值返利等设计与落地执行；
4.用户行为与数据分析：深入理解目标市场玩家行为与消费习惯，基于数据分析优化商业化内容策略，提升ARPPU、付费率与留存；
5.竞品研究与趋势跟进：持续跟踪海外FPS类手游的商业化动向，输出竞品分析报告，为团队提供创新灵感与策略依据；
6.本地化商业化策略制定：针对不同海外市场（如北美、拉美、东南亚等）制定差异化商业化内容与节奏，结合区域文化与消费心理优化产品表现。
🎯 Key Responsibilities
- Design commercialization systems for FPS mobile games' overseas versions, including paid points, currency systems, item systems, and gift pack systems, while iterating to balance gameplay and monetization.
- Formulate commercialization goals and revenue plans for each version based on data feedback and user behavior, collaborating with operations, data, and product teams to achieve income targets.
- Plan and execute commercialization content for monthly and quarterly festival activities, including battle passes, limited gift packs, and recharge rebates.
- Analyze target market player behaviors and consumption habits, using data to optimize commercialization strategies and improve ARPPU, payment rate, and retention.
- Track commercialization trends in overseas FPS mobile games, produce competitive analysis reports, and provide innovative ideas and strategic insights to the team.
- Develop differentiated commercialization content and rhythms for various overseas markets (e.g., North America, Latin America, Southeast Asia), optimizing product performance based on regional culture and consumption psychology.
🛠️ Required Skills
- Commercialization system design and iteration for mobile games
- Data analysis and user behavior insights
- Revenue strategy formulation and cross-team collaboration
- Paid activity planning and execution
- Competitive research and trend analysis
- Localization strategy development for international markets
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Commercialization system design and iteration for mobile gamesintermediate
- Data analysis and user behavior insightsintermediate
- Revenue strategy formulation and cross-team collaborationintermediate
- Paid activity planning and executionintermediate
- Competitive research and trend analysisintermediate
- Localization strategy development for international marketsintermediate
Responsibilities
- Design commercialization systems for FPS mobile games' overseas versions, including paid points, currency systems, item systems, and gift pack systems, while iterating to balance gameplay and monetization.
- Formulate commercialization goals and revenue plans for each version based on data feedback and user behavior, collaborating with operations, data, and product teams to achieve income targets.
- Plan and execute commercialization content for monthly and quarterly festival activities, including battle passes, limited gift packs, and recharge rebates.
- Analyze target market player behaviors and consumption habits, using data to optimize commercialization strategies and improve ARPPU, payment rate, and retention.
- Track commercialization trends in overseas FPS mobile games, produce competitive analysis reports, and provide innovative ideas and strategic insights to the team.
- Develop differentiated commercialization content and rhythms for various overseas markets (e.g., North America, Latin America, Southeast Asia), optimizing product performance based on regional culture and consumption psychology.
Tags & Categories
Answer 10 quick questions to check your fit for 《Arena Breakout》-商业化运营策划 @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs