腾讯广告-资深行业策略产品-线索方向
Tencent
腾讯广告-资深行业策略产品-线索方向
Job Description
腾讯广告-资深行业策略产品-线索方向
📋 Job Overview
The Senior Industry Strategy Product Manager role in Tencent Advertising focuses on the lead generation scenarios for industries such as finance, education, large local services, and automotive/home sectors. Responsibilities include demand analysis, competitor research, strategy formulation, data analysis, and product launch to optimize lead quality and post-effectiveness metrics using tools like bidding strategies and enterprise WeChat ad flows. The position involves cross-team coordination, post-launch promotion with sales and operations, performance evaluation, and continuous iteration to enhance ad delivery efficiency and monetization.
📍 Location: Beijing, China
🏢 Business Unit: CDG
📄 Full Description
2.负责项目推进过程中跨部门与多团队的协调沟通工作，保证产品功能的稳步推进；
3.产品上线后，与行业运营、销售团队合作，推动产品相关运营推广工作；
4.根据上线后的数据表现，评估产品收益，制定产品持续化迭代方向；
5.持续优化广告投放效果及流量变现能力，推动产品健康持续发展。
🎯 Key Responsibilities
- Conduct demand insight analysis, competitor research, logic sorting, strategy formulation, data analysis, and launch promotion for Tencent bidding ads in lead scenarios (finance/education/large local/automotive/home industries), including optimization of enterprise WeChat ad flows and using bidding strategies to improve post-effectiveness indicators for lead clients.
- Handle cross-department and multi-team coordination and communication during project advancement to ensure steady progress of product features.
- Collaborate with industry operations and sales teams after product launch to promote related operations and marketing activities.
- Evaluate product benefits based on post-launch data performance and formulate directions for continuous product iteration.
- Continuously optimize ad delivery effects and traffic monetization capabilities to drive healthy and sustainable product development.
Locations
- Beijing, China
Salary
300,000 - 600,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Conduct demand insight analysis, competitor research, logic sorting, strategy formulation, data analysis, and launch promotion for Tencent bidding ads in lead scenarios (finance/education/large local/automotive/home industries), including optimization of enterprise WeChat ad flows and using bidding strategies to improve post-effectiveness indicators for lead clients.
- Handle cross-department and multi-team coordination and communication during project advancement to ensure steady progress of product features.
- Collaborate with industry operations and sales teams after product launch to promote related operations and marketing activities.
- Evaluate product benefits based on post-launch data performance and formulate directions for continuous product iteration.
- Continuously optimize ad delivery effects and traffic monetization capabilities to drive healthy and sustainable product development.
Tags & Categories
Answer 10 quick questions to check your fit for 腾讯广告-资深行业策略产品-线索方向 @ Tencent.
Related Books and Jobs
腾讯广告-资深行业策略产品-线索方向
Tencent
腾讯广告-资深行业策略产品-线索方向
Job Description
腾讯广告-资深行业策略产品-线索方向
📋 Job Overview
The Senior Industry Strategy Product Manager role in Tencent Advertising focuses on the lead generation scenarios for industries such as finance, education, large local services, and automotive/home sectors. Responsibilities include demand analysis, competitor research, strategy formulation, data analysis, and product launch to optimize lead quality and post-effectiveness metrics using tools like bidding strategies and enterprise WeChat ad flows. The position involves cross-team coordination, post-launch promotion with sales and operations, performance evaluation, and continuous iteration to enhance ad delivery efficiency and monetization.
📍 Location: Beijing, China
🏢 Business Unit: CDG
📄 Full Description
2.负责项目推进过程中跨部门与多团队的协调沟通工作，保证产品功能的稳步推进；
3.产品上线后，与行业运营、销售团队合作，推动产品相关运营推广工作；
4.根据上线后的数据表现，评估产品收益，制定产品持续化迭代方向；
5.持续优化广告投放效果及流量变现能力，推动产品健康持续发展。
🎯 Key Responsibilities
- Conduct demand insight analysis, competitor research, logic sorting, strategy formulation, data analysis, and launch promotion for Tencent bidding ads in lead scenarios (finance/education/large local/automotive/home industries), including optimization of enterprise WeChat ad flows and using bidding strategies to improve post-effectiveness indicators for lead clients.
- Handle cross-department and multi-team coordination and communication during project advancement to ensure steady progress of product features.
- Collaborate with industry operations and sales teams after product launch to promote related operations and marketing activities.
- Evaluate product benefits based on post-launch data performance and formulate directions for continuous product iteration.
- Continuously optimize ad delivery effects and traffic monetization capabilities to drive healthy and sustainable product development.
Locations
- Beijing, China
Salary
300,000 - 600,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Conduct demand insight analysis, competitor research, logic sorting, strategy formulation, data analysis, and launch promotion for Tencent bidding ads in lead scenarios (finance/education/large local/automotive/home industries), including optimization of enterprise WeChat ad flows and using bidding strategies to improve post-effectiveness indicators for lead clients.
- Handle cross-department and multi-team coordination and communication during project advancement to ensure steady progress of product features.
- Collaborate with industry operations and sales teams after product launch to promote related operations and marketing activities.
- Evaluate product benefits based on post-launch data performance and formulate directions for continuous product iteration.
- Continuously optimize ad delivery effects and traffic monetization capabilities to drive healthy and sustainable product development.
Tags & Categories
Answer 10 quick questions to check your fit for 腾讯广告-资深行业策略产品-线索方向 @ Tencent.
Related Books and Jobs