腾讯广告-行业策略产品-线索方向
Tencent
腾讯广告-行业策略产品-线索方向
Job Description
腾讯广告-行业策略产品-线索方向
📋 Job Overview
The role focuses on product strategy for lead generation in Tencent's bidding advertising platform, targeting industries such as finance, education, local services, and automotive/real estate/home sectors. Responsibilities include demand analysis, competitor research, strategy formulation, data analysis, and implementation to optimize lead quality and post-campaign metrics. The position involves cross-team coordination, post-launch promotion, performance evaluation, and continuous iteration to enhance ad effectiveness and monetization.
📍 Location: Beijing, China
🏢 Business Unit: CDG
📄 Full Description
2.负责项目推进过程中跨部门与多团队的协调沟通工作，保证产品功能的稳步推进；
3.产品上线后，与行业运营、销售团队合作，推动产品相关运营推广工作；
4.根据上线后的数据表现，评估产品收益，制定产品持续化迭代方向；
5.持续优化广告投放效果及流量变现能力，推动产品健康持续发展。
🎯 Key Responsibilities
- Conduct demand insight analysis, competitor research, logic organization, strategy formulation, data analysis, and implementation for lead scenarios in Tencent bidding ads (industries like finance/education/local services/car/home), including optimizing enterprise WeChat ad flows and using bidding strategies to improve post-effectiveness metrics for lead clients.
- Handle cross-department and multi-team coordination and communication during project advancement to ensure steady progress of product features.
- Collaborate with industry operations and sales teams post-launch to promote and operationalize the product.
- Evaluate product performance based on post-launch data and formulate directions for ongoing iterations.
- Continuously optimize ad delivery effects and traffic monetization capabilities to drive sustainable product development.
Locations
- Beijing, China
Salary
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Conduct demand insight analysis, competitor research, logic organization, strategy formulation, data analysis, and implementation for lead scenarios in Tencent bidding ads (industries like finance/education/local services/car/home), including optimizing enterprise WeChat ad flows and using bidding strategies to improve post-effectiveness metrics for lead clients.
- Handle cross-department and multi-team coordination and communication during project advancement to ensure steady progress of product features.
- Collaborate with industry operations and sales teams post-launch to promote and operationalize the product.
- Evaluate product performance based on post-launch data and formulate directions for ongoing iterations.
- Continuously optimize ad delivery effects and traffic monetization capabilities to drive sustainable product development.
Tags & Categories
腾讯广告-行业策略产品-线索方向
Tencent
腾讯广告-行业策略产品-线索方向
Job Description
腾讯广告-行业策略产品-线索方向
📋 Job Overview
The role focuses on product strategy for lead generation in Tencent's bidding advertising platform, targeting industries such as finance, education, local services, and automotive/real estate/home sectors. Responsibilities include demand analysis, competitor research, strategy formulation, data analysis, and implementation to optimize lead quality and post-campaign metrics. The position involves cross-team coordination, post-launch promotion, performance evaluation, and continuous iteration to enhance ad effectiveness and monetization.
📍 Location: Beijing, China
🏢 Business Unit: CDG
📄 Full Description
2.负责项目推进过程中跨部门与多团队的协调沟通工作，保证产品功能的稳步推进；
3.产品上线后，与行业运营、销售团队合作，推动产品相关运营推广工作；
4.根据上线后的数据表现，评估产品收益，制定产品持续化迭代方向；
5.持续优化广告投放效果及流量变现能力，推动产品健康持续发展。
🎯 Key Responsibilities
- Conduct demand insight analysis, competitor research, logic organization, strategy formulation, data analysis, and implementation for lead scenarios in Tencent bidding ads (industries like finance/education/local services/car/home), including optimizing enterprise WeChat ad flows and using bidding strategies to improve post-effectiveness metrics for lead clients.
- Handle cross-department and multi-team coordination and communication during project advancement to ensure steady progress of product features.
- Collaborate with industry operations and sales teams post-launch to promote and operationalize the product.
- Evaluate product performance based on post-launch data and formulate directions for ongoing iterations.
- Continuously optimize ad delivery effects and traffic monetization capabilities to drive sustainable product development.
Locations
- Beijing, China
Salary
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Conduct demand insight analysis, competitor research, logic organization, strategy formulation, data analysis, and implementation for lead scenarios in Tencent bidding ads (industries like finance/education/local services/car/home), including optimizing enterprise WeChat ad flows and using bidding strategies to improve post-effectiveness metrics for lead clients.
- Handle cross-department and multi-team coordination and communication during project advancement to ensure steady progress of product features.
- Collaborate with industry operations and sales teams post-launch to promote and operationalize the product.
- Evaluate product performance based on post-launch data and formulate directions for ongoing iterations.
- Continuously optimize ad delivery effects and traffic monetization capabilities to drive sustainable product development.
Tags & Categories