公关经理-短视频新媒体
Tencent
公关经理-短视频新媒体
Job Description
公关经理-短视频新媒体
📋 Job Overview
The PR Manager for Short Video New Media role at Tencent focuses on creative content planning, resource collaboration, and optimizing content distribution across platforms like WeChat Video Channels and Bilibili. The position involves developing resonant short video themes based on company strategy and user insights, partnering with KOLs and media for multi-channel amplification, and analyzing data to enhance spread effectiveness. This role drives innovative communication strategies to maximize exposure and engagement in the short video ecosystem.
📍 Location: Beijing, China
🏢 Business Unit: CDG
📄 Full Description
创意策源与内容策划：
1.基于公司战略与业务需求， 洞察社会情绪和C端用户喜好，策划能引发广泛共鸣的短视频内容主题与创意点；
2.深度洞察视频号、B站等主流C端内容平台的生态差异、用户心智和流量机制，基于公司战略，为同一传播目标定制差异化的内容策略和创意；
资源合作与内容共创：
1.联动内外部资源，统筹短视频平台内容传播，主导与KOL、MCN机构、行业媒体等合作，建立长效传播矩阵；
2.联动核心媒体资源，推动优质内容多渠道分发与破圈传播；
传播管理与效能优化：
1.制定并执行平台差异化分发策略，协调资源，最大化内容曝光与互动；
2.分平台监测传播数据，分析爆款方法论， 沉淀策略资产，驱动持续优化。
1.基于公司战略与业务需求， 洞察社会情绪和C端用户喜好，策划能引发广泛共鸣的短视频内容主题与创意点；
2.深度洞察视频号、B站等主流C端内容平台的生态差异、用户心智和流量机制，基于公司战略，为同一传播目标定制差异化的内容策略和创意；
资源合作与内容共创：
1.联动内外部资源，统筹短视频平台内容传播，主导与KOL、MCN机构、行业媒体等合作，建立长效传播矩阵；
2.联动核心媒体资源，推动优质内容多渠道分发与破圈传播；
传播管理与效能优化：
1.制定并执行平台差异化分发策略，协调资源，最大化内容曝光与互动；
2.分平台监测传播数据，分析爆款方法论， 沉淀策略资产，驱动持续优化。
🎯 Key Responsibilities
- Based on company strategy and business needs, insight into social sentiments and C-end user preferences to plan short video content themes and creative points that generate widespread resonance.
- Deeply understand the ecological differences, user mindset, and traffic mechanisms of mainstream C-end platforms like Video Accounts and Bilibili; based on company strategy, customize differentiated content strategies and creatives for the same communication goals.
- Link internal and external resources to coordinate short video platform content dissemination, lead cooperation with KOLs, MCN agencies, industry media, etc., and establish long-term dissemination matrices.
- Link core media resources to promote multi-channel distribution and cross-circle dissemination of high-quality content.
- Formulate and execute platform-differentiated distribution strategies, coordinate resources to maximize content exposure and interaction.
- Monitor dissemination data across platforms, analyze viral methodologies, precipitate strategic assets, and drive continuous optimization.
🛠️ Required Skills
- Insight into social emotions and user preferences
- Understanding of platform ecosystems, user mindset, and traffic mechanisms
- Resource coordination and partnership management with KOLs, MCNs, and media
- Content strategy formulation and execution
- Data monitoring and analysis for optimization
Locations
- Beijing, China
Salary
Estimated Salary Rangemedium confidence
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Insight into social emotions and user preferencesintermediate
- Understanding of platform ecosystems, user mindset, and traffic mechanismsintermediate
- Resource coordination and partnership management with KOLs, MCNs, and mediaintermediate
- Content strategy formulation and executionintermediate
- Data monitoring and analysis for optimizationintermediate
Responsibilities
- Based on company strategy and business needs, insight into social sentiments and C-end user preferences to plan short video content themes and creative points that generate widespread resonance.
- Deeply understand the ecological differences, user mindset, and traffic mechanisms of mainstream C-end platforms like Video Accounts and Bilibili; based on company strategy, customize differentiated content strategies and creatives for the same communication goals.
- Link internal and external resources to coordinate short video platform content dissemination, lead cooperation with KOLs, MCN agencies, industry media, etc., and establish long-term dissemination matrices.
- Link core media resources to promote multi-channel distribution and cross-circle dissemination of high-quality content.
- Formulate and execute platform-differentiated distribution strategies, coordinate resources to maximize content exposure and interaction.
- Monitor dissemination data across platforms, analyze viral methodologies, precipitate strategic assets, and drive continuous optimization.
Tags & Categories
Answer 10 quick questions to check your fit for 公关经理-短视频新媒体 @ Tencent.
10 Questions
~2 Minutes
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公关经理-短视频新媒体
Tencent
公关经理-短视频新媒体
Job Description
公关经理-短视频新媒体
📋 Job Overview
The PR Manager for Short Video New Media role at Tencent focuses on creative content planning, resource collaboration, and optimizing content distribution across platforms like WeChat Video Channels and Bilibili. The position involves developing resonant short video themes based on company strategy and user insights, partnering with KOLs and media for multi-channel amplification, and analyzing data to enhance spread effectiveness. This role drives innovative communication strategies to maximize exposure and engagement in the short video ecosystem.
📍 Location: Beijing, China
🏢 Business Unit: CDG
📄 Full Description
创意策源与内容策划：
1.基于公司战略与业务需求， 洞察社会情绪和C端用户喜好，策划能引发广泛共鸣的短视频内容主题与创意点；
2.深度洞察视频号、B站等主流C端内容平台的生态差异、用户心智和流量机制，基于公司战略，为同一传播目标定制差异化的内容策略和创意；
资源合作与内容共创：
1.联动内外部资源，统筹短视频平台内容传播，主导与KOL、MCN机构、行业媒体等合作，建立长效传播矩阵；
2.联动核心媒体资源，推动优质内容多渠道分发与破圈传播；
传播管理与效能优化：
1.制定并执行平台差异化分发策略，协调资源，最大化内容曝光与互动；
2.分平台监测传播数据，分析爆款方法论， 沉淀策略资产，驱动持续优化。
1.基于公司战略与业务需求， 洞察社会情绪和C端用户喜好，策划能引发广泛共鸣的短视频内容主题与创意点；
2.深度洞察视频号、B站等主流C端内容平台的生态差异、用户心智和流量机制，基于公司战略，为同一传播目标定制差异化的内容策略和创意；
资源合作与内容共创：
1.联动内外部资源，统筹短视频平台内容传播，主导与KOL、MCN机构、行业媒体等合作，建立长效传播矩阵；
2.联动核心媒体资源，推动优质内容多渠道分发与破圈传播；
传播管理与效能优化：
1.制定并执行平台差异化分发策略，协调资源，最大化内容曝光与互动；
2.分平台监测传播数据，分析爆款方法论， 沉淀策略资产，驱动持续优化。
🎯 Key Responsibilities
- Based on company strategy and business needs, insight into social sentiments and C-end user preferences to plan short video content themes and creative points that generate widespread resonance.
- Deeply understand the ecological differences, user mindset, and traffic mechanisms of mainstream C-end platforms like Video Accounts and Bilibili; based on company strategy, customize differentiated content strategies and creatives for the same communication goals.
- Link internal and external resources to coordinate short video platform content dissemination, lead cooperation with KOLs, MCN agencies, industry media, etc., and establish long-term dissemination matrices.
- Link core media resources to promote multi-channel distribution and cross-circle dissemination of high-quality content.
- Formulate and execute platform-differentiated distribution strategies, coordinate resources to maximize content exposure and interaction.
- Monitor dissemination data across platforms, analyze viral methodologies, precipitate strategic assets, and drive continuous optimization.
🛠️ Required Skills
- Insight into social emotions and user preferences
- Understanding of platform ecosystems, user mindset, and traffic mechanisms
- Resource coordination and partnership management with KOLs, MCNs, and media
- Content strategy formulation and execution
- Data monitoring and analysis for optimization
Locations
- Beijing, China
Salary
Estimated Salary Rangemedium confidence
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Insight into social emotions and user preferencesintermediate
- Understanding of platform ecosystems, user mindset, and traffic mechanismsintermediate
- Resource coordination and partnership management with KOLs, MCNs, and mediaintermediate
- Content strategy formulation and executionintermediate
- Data monitoring and analysis for optimizationintermediate
Responsibilities
- Based on company strategy and business needs, insight into social sentiments and C-end user preferences to plan short video content themes and creative points that generate widespread resonance.
- Deeply understand the ecological differences, user mindset, and traffic mechanisms of mainstream C-end platforms like Video Accounts and Bilibili; based on company strategy, customize differentiated content strategies and creatives for the same communication goals.
- Link internal and external resources to coordinate short video platform content dissemination, lead cooperation with KOLs, MCN agencies, industry media, etc., and establish long-term dissemination matrices.
- Link core media resources to promote multi-channel distribution and cross-circle dissemination of high-quality content.
- Formulate and execute platform-differentiated distribution strategies, coordinate resources to maximize content exposure and interaction.
- Monitor dissemination data across platforms, analyze viral methodologies, precipitate strategic assets, and drive continuous optimization.
Tags & Categories
Answer 10 quick questions to check your fit for 公关经理-短视频新媒体 @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs