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元宝-用户运营(裂变激励方向)

Tencent

Marketing Jobs

元宝-用户运营(裂变激励方向)

full-timePosted: Nov 26, 2025

Job Description

元宝-用户运营(裂变激励方向)

📋 Job Overview

The role focuses on user operations with an emphasis on fission incentives for Tencent's Yuanbao AI product. It involves designing and executing growth strategies to drive user acquisition and retention through innovative channels and data-driven optimizations. Responsibilities include cross-team collaboration to enhance user engagement across the product lifecycle.

📍 Location: Beijing, China

🏢 Business Unit: CSIG

📄 Full Description

1.裂变方案策划与执行:独立设计移动端、内部生态下的AI产品裂变增长方案,负责从策划到落地的全流程管理,同时探索新兴渠道的裂变玩法,建立可复用的端外流量裂变增长模板;
2.通过用户画像分析设计精细化运营策略,负责用户增长与留存优化,包括搭建私域流量增长体系,整合公域资源等;
3.结合用户全生命周期,设计激励体系(如积分、权益)驱动拉新和促活指标提升,通过数据驱动,监控关键指标通过A/B测试优化活动节点;
4.跨部门协作与资源整合 联动设计、技术团队,优化活动素材视觉冲击力及落地页体验。

🎯 Key Responsibilities

  • Design and execute fission growth schemes for mobile and internal ecosystem AI products, managing the full process from planning to implementation, while exploring new channels and establishing reusable templates for external traffic growth.
  • Analyze user profiles to design refined operational strategies, responsible for user growth and retention optimization, including building private domain traffic systems and integrating public domain resources.
  • Design incentive systems (such as points and benefits) based on the full user lifecycle to drive new user acquisition and activation metrics, using data-driven monitoring of key indicators and A/B testing to optimize activity nodes.
  • Collaborate across departments and integrate resources, working with design and technical teams to optimize activity materials' visual impact and landing page experiences.

🛠️ Required Skills

  • User profiling and data analysis
  • Growth strategy planning and execution
  • A/B testing and metrics monitoring
  • Cross-functional collaboration
  • Incentive system design

Locations

  • Beijing, China

Salary

Estimated Salary Rangemedium confidence

120,000 - 180,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • User profiling and data analysisintermediate
  • Growth strategy planning and executionintermediate
  • A/B testing and metrics monitoringintermediate
  • Cross-functional collaborationintermediate
  • Incentive system designintermediate

Responsibilities

  • Design and execute fission growth schemes for mobile and internal ecosystem AI products, managing the full process from planning to implementation, while exploring new channels and establishing reusable templates for external traffic growth.
  • Analyze user profiles to design refined operational strategies, responsible for user growth and retention optimization, including building private domain traffic systems and integrating public domain resources.
  • Design incentive systems (such as points and benefits) based on the full user lifecycle to drive new user acquisition and activation metrics, using data-driven monitoring of key indicators and A/B testing to optimize activity nodes.
  • Collaborate across departments and integrate resources, working with design and technical teams to optimize activity materials' visual impact and landing page experiences.

Target Your Resume for "元宝-用户运营(裂变激励方向)" , Tencent

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TencentBeijingChinaCSIGCSIG

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Tencent logo

元宝-用户运营(裂变激励方向)

Tencent

Marketing Jobs

元宝-用户运营(裂变激励方向)

full-timePosted: Nov 26, 2025

Job Description

元宝-用户运营(裂变激励方向)

📋 Job Overview

The role focuses on user operations with an emphasis on fission incentives for Tencent's Yuanbao AI product. It involves designing and executing growth strategies to drive user acquisition and retention through innovative channels and data-driven optimizations. Responsibilities include cross-team collaboration to enhance user engagement across the product lifecycle.

📍 Location: Beijing, China

🏢 Business Unit: CSIG

📄 Full Description

1.裂变方案策划与执行:独立设计移动端、内部生态下的AI产品裂变增长方案,负责从策划到落地的全流程管理,同时探索新兴渠道的裂变玩法,建立可复用的端外流量裂变增长模板;
2.通过用户画像分析设计精细化运营策略,负责用户增长与留存优化,包括搭建私域流量增长体系,整合公域资源等;
3.结合用户全生命周期,设计激励体系(如积分、权益)驱动拉新和促活指标提升,通过数据驱动,监控关键指标通过A/B测试优化活动节点;
4.跨部门协作与资源整合 联动设计、技术团队,优化活动素材视觉冲击力及落地页体验。

🎯 Key Responsibilities

  • Design and execute fission growth schemes for mobile and internal ecosystem AI products, managing the full process from planning to implementation, while exploring new channels and establishing reusable templates for external traffic growth.
  • Analyze user profiles to design refined operational strategies, responsible for user growth and retention optimization, including building private domain traffic systems and integrating public domain resources.
  • Design incentive systems (such as points and benefits) based on the full user lifecycle to drive new user acquisition and activation metrics, using data-driven monitoring of key indicators and A/B testing to optimize activity nodes.
  • Collaborate across departments and integrate resources, working with design and technical teams to optimize activity materials' visual impact and landing page experiences.

🛠️ Required Skills

  • User profiling and data analysis
  • Growth strategy planning and execution
  • A/B testing and metrics monitoring
  • Cross-functional collaboration
  • Incentive system design

Locations

  • Beijing, China

Salary

Estimated Salary Rangemedium confidence

120,000 - 180,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • User profiling and data analysisintermediate
  • Growth strategy planning and executionintermediate
  • A/B testing and metrics monitoringintermediate
  • Cross-functional collaborationintermediate
  • Incentive system designintermediate

Responsibilities

  • Design and execute fission growth schemes for mobile and internal ecosystem AI products, managing the full process from planning to implementation, while exploring new channels and establishing reusable templates for external traffic growth.
  • Analyze user profiles to design refined operational strategies, responsible for user growth and retention optimization, including building private domain traffic systems and integrating public domain resources.
  • Design incentive systems (such as points and benefits) based on the full user lifecycle to drive new user acquisition and activation metrics, using data-driven monitoring of key indicators and A/B testing to optimize activity nodes.
  • Collaborate across departments and integrate resources, working with design and technical teams to optimize activity materials' visual impact and landing page experiences.

Target Your Resume for "元宝-用户运营(裂变激励方向)" , Tencent

Get personalized recommendations to optimize your resume specifically for 元宝-用户运营(裂变激励方向). Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "元宝-用户运营(裂变激励方向)" , Tencent

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

TencentBeijingChinaCSIGCSIG

Answer 10 quick questions to check your fit for 元宝-用户运营(裂变激励方向) @ Tencent.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.