元宝-活动运营经理
Tencent
元宝-活动运营经理
Job Description
元宝-活动运营经理
📋 Job Overview
The Activity Operations Manager for Yuanbao, Tencent's AI dialogue product, is responsible for developing and executing marketing strategies to drive user engagement and growth. This role involves creative planning of operational activities aligned with company goals, holidays, and platform promotions to achieve key performance indicators. The position requires managing the full lifecycle of activities, from ideation to post-event analysis, while optimizing backend capabilities to reduce development costs.
📍 Location: Beijing, China
🏢 Business Unit: CSIG
📄 Full Description
2.有创意，能体系化策划日常运营活动，激发用户参与度，有效对用户进行拉新、促活、召回；
3.统筹活动从策划到复盘的完整生命周期：需求拆解、方案设计、资源协调（设计/研发/供应商）、风险管控、数据复盘等环节，确保活动高效落地；
4.抽象活动中后台能力需求，协调产研资源，搭建标准化活动SOP与组件能力，降低活动的研发成本。
🎯 Key Responsibilities
- Formulate marketing activity strategies for AI dialogue products based on company strategy, output specific schemes for festivals and platform promotions, and ensure delivery of activity KPIs.
- Creatively and systematically plan daily operational activities to stimulate user participation, effectively driving user acquisition, activation, and recall.
- Coordinate the full lifecycle of activities from planning to review: requirement breakdown, scheme design, resource coordination (design/R&D/suppliers), risk control, data review, ensuring efficient implementation.
- Abstract backend capability needs from activities, coordinate product and research resources, build standardized activity SOPs and component capabilities to reduce R&D costs.
🛠️ Required Skills
- Strategic planning and execution for marketing activities
- Creative and systematic activity planning
- Project coordination and lifecycle management
- Resource coordination across design, R&D, and suppliers
- Risk management and data analysis
- Understanding of backend capabilities and SOP development
Locations
- Beijing, China
Salary
180,000 - 360,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strategic planning and execution for marketing activitiesintermediate
- Creative and systematic activity planningintermediate
- Project coordination and lifecycle managementintermediate
- Resource coordination across design, R&D, and suppliersintermediate
- Risk management and data analysisintermediate
- Understanding of backend capabilities and SOP developmentintermediate
Responsibilities
- Formulate marketing activity strategies for AI dialogue products based on company strategy, output specific schemes for festivals and platform promotions, and ensure delivery of activity KPIs.
- Creatively and systematically plan daily operational activities to stimulate user participation, effectively driving user acquisition, activation, and recall.
- Coordinate the full lifecycle of activities from planning to review: requirement breakdown, scheme design, resource coordination (design/R&D/suppliers), risk control, data review, ensuring efficient implementation.
- Abstract backend capability needs from activities, coordinate product and research resources, build standardized activity SOPs and component capabilities to reduce R&D costs.
Tags & Categories
Answer 10 quick questions to check your fit for 元宝-活动运营经理 @ Tencent.
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元宝-活动运营经理
Tencent
元宝-活动运营经理
Job Description
元宝-活动运营经理
📋 Job Overview
The Activity Operations Manager for Yuanbao, Tencent's AI dialogue product, is responsible for developing and executing marketing strategies to drive user engagement and growth. This role involves creative planning of operational activities aligned with company goals, holidays, and platform promotions to achieve key performance indicators. The position requires managing the full lifecycle of activities, from ideation to post-event analysis, while optimizing backend capabilities to reduce development costs.
📍 Location: Beijing, China
🏢 Business Unit: CSIG
📄 Full Description
2.有创意，能体系化策划日常运营活动，激发用户参与度，有效对用户进行拉新、促活、召回；
3.统筹活动从策划到复盘的完整生命周期：需求拆解、方案设计、资源协调（设计/研发/供应商）、风险管控、数据复盘等环节，确保活动高效落地；
4.抽象活动中后台能力需求，协调产研资源，搭建标准化活动SOP与组件能力，降低活动的研发成本。
🎯 Key Responsibilities
- Formulate marketing activity strategies for AI dialogue products based on company strategy, output specific schemes for festivals and platform promotions, and ensure delivery of activity KPIs.
- Creatively and systematically plan daily operational activities to stimulate user participation, effectively driving user acquisition, activation, and recall.
- Coordinate the full lifecycle of activities from planning to review: requirement breakdown, scheme design, resource coordination (design/R&D/suppliers), risk control, data review, ensuring efficient implementation.
- Abstract backend capability needs from activities, coordinate product and research resources, build standardized activity SOPs and component capabilities to reduce R&D costs.
🛠️ Required Skills
- Strategic planning and execution for marketing activities
- Creative and systematic activity planning
- Project coordination and lifecycle management
- Resource coordination across design, R&D, and suppliers
- Risk management and data analysis
- Understanding of backend capabilities and SOP development
Locations
- Beijing, China
Salary
180,000 - 360,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strategic planning and execution for marketing activitiesintermediate
- Creative and systematic activity planningintermediate
- Project coordination and lifecycle managementintermediate
- Resource coordination across design, R&D, and suppliersintermediate
- Risk management and data analysisintermediate
- Understanding of backend capabilities and SOP developmentintermediate
Responsibilities
- Formulate marketing activity strategies for AI dialogue products based on company strategy, output specific schemes for festivals and platform promotions, and ensure delivery of activity KPIs.
- Creatively and systematically plan daily operational activities to stimulate user participation, effectively driving user acquisition, activation, and recall.
- Coordinate the full lifecycle of activities from planning to review: requirement breakdown, scheme design, resource coordination (design/R&D/suppliers), risk control, data review, ensuring efficient implementation.
- Abstract backend capability needs from activities, coordinate product and research resources, build standardized activity SOPs and component capabilities to reduce R&D costs.
Tags & Categories
Answer 10 quick questions to check your fit for 元宝-活动运营经理 @ Tencent.
Related Books and Jobs