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元宝-活动运营经理

Tencent

Marketing Jobs

元宝-活动运营经理

full-timePosted: Nov 25, 2025

Job Description

元宝-活动运营经理

📋 Job Overview

The Activity Operations Manager for Yuanbao, Tencent's AI dialogue product, is responsible for developing and executing marketing strategies to drive user engagement and growth. This role involves creative planning of operational activities aligned with company goals, holidays, and platform promotions to achieve key performance indicators. The position requires managing the full lifecycle of activities, from ideation to post-event analysis, while optimizing backend capabilities to reduce development costs.

📍 Location: Beijing, China

🏢 Business Unit: CSIG

📄 Full Description

1.根据公司战略制定ai对话产品的营销活动策略,基于节日、平台大促等时间节点输出具体营销活动方案并落地,保证活动交付指标;
2.有创意,能体系化策划日常运营活动,激发用户参与度,有效对用户进行拉新、促活、召回;
3.统筹活动从策划到复盘的完整生命周期:需求拆解、方案设计、资源协调(设计/研发/供应商)、风险管控、数据复盘等环节,确保活动高效落地;
4.抽象活动中后台能力需求,协调产研资源,搭建标准化活动SOP与组件能力,降低活动的研发成本。

🎯 Key Responsibilities

  • Formulate marketing activity strategies for AI dialogue products based on company strategy, output specific schemes for festivals and platform promotions, and ensure delivery of activity KPIs.
  • Creatively and systematically plan daily operational activities to stimulate user participation, effectively driving user acquisition, activation, and recall.
  • Coordinate the full lifecycle of activities from planning to review: requirement breakdown, scheme design, resource coordination (design/R&D/suppliers), risk control, data review, ensuring efficient implementation.
  • Abstract backend capability needs from activities, coordinate product and research resources, build standardized activity SOPs and component capabilities to reduce R&D costs.

🛠️ Required Skills

  • Strategic planning and execution for marketing activities
  • Creative and systematic activity planning
  • Project coordination and lifecycle management
  • Resource coordination across design, R&D, and suppliers
  • Risk management and data analysis
  • Understanding of backend capabilities and SOP development

Locations

  • Beijing, China

Salary

Estimated Salary Rangemedium confidence

180,000 - 360,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Strategic planning and execution for marketing activitiesintermediate
  • Creative and systematic activity planningintermediate
  • Project coordination and lifecycle managementintermediate
  • Resource coordination across design, R&D, and suppliersintermediate
  • Risk management and data analysisintermediate
  • Understanding of backend capabilities and SOP developmentintermediate

Responsibilities

  • Formulate marketing activity strategies for AI dialogue products based on company strategy, output specific schemes for festivals and platform promotions, and ensure delivery of activity KPIs.
  • Creatively and systematically plan daily operational activities to stimulate user participation, effectively driving user acquisition, activation, and recall.
  • Coordinate the full lifecycle of activities from planning to review: requirement breakdown, scheme design, resource coordination (design/R&D/suppliers), risk control, data review, ensuring efficient implementation.
  • Abstract backend capability needs from activities, coordinate product and research resources, build standardized activity SOPs and component capabilities to reduce R&D costs.

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Tencent logo

元宝-活动运营经理

Tencent

Marketing Jobs

元宝-活动运营经理

full-timePosted: Nov 25, 2025

Job Description

元宝-活动运营经理

📋 Job Overview

The Activity Operations Manager for Yuanbao, Tencent's AI dialogue product, is responsible for developing and executing marketing strategies to drive user engagement and growth. This role involves creative planning of operational activities aligned with company goals, holidays, and platform promotions to achieve key performance indicators. The position requires managing the full lifecycle of activities, from ideation to post-event analysis, while optimizing backend capabilities to reduce development costs.

📍 Location: Beijing, China

🏢 Business Unit: CSIG

📄 Full Description

1.根据公司战略制定ai对话产品的营销活动策略,基于节日、平台大促等时间节点输出具体营销活动方案并落地,保证活动交付指标;
2.有创意,能体系化策划日常运营活动,激发用户参与度,有效对用户进行拉新、促活、召回;
3.统筹活动从策划到复盘的完整生命周期:需求拆解、方案设计、资源协调(设计/研发/供应商)、风险管控、数据复盘等环节,确保活动高效落地;
4.抽象活动中后台能力需求,协调产研资源,搭建标准化活动SOP与组件能力,降低活动的研发成本。

🎯 Key Responsibilities

  • Formulate marketing activity strategies for AI dialogue products based on company strategy, output specific schemes for festivals and platform promotions, and ensure delivery of activity KPIs.
  • Creatively and systematically plan daily operational activities to stimulate user participation, effectively driving user acquisition, activation, and recall.
  • Coordinate the full lifecycle of activities from planning to review: requirement breakdown, scheme design, resource coordination (design/R&D/suppliers), risk control, data review, ensuring efficient implementation.
  • Abstract backend capability needs from activities, coordinate product and research resources, build standardized activity SOPs and component capabilities to reduce R&D costs.

🛠️ Required Skills

  • Strategic planning and execution for marketing activities
  • Creative and systematic activity planning
  • Project coordination and lifecycle management
  • Resource coordination across design, R&D, and suppliers
  • Risk management and data analysis
  • Understanding of backend capabilities and SOP development

Locations

  • Beijing, China

Salary

Estimated Salary Rangemedium confidence

180,000 - 360,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Strategic planning and execution for marketing activitiesintermediate
  • Creative and systematic activity planningintermediate
  • Project coordination and lifecycle managementintermediate
  • Resource coordination across design, R&D, and suppliersintermediate
  • Risk management and data analysisintermediate
  • Understanding of backend capabilities and SOP developmentintermediate

Responsibilities

  • Formulate marketing activity strategies for AI dialogue products based on company strategy, output specific schemes for festivals and platform promotions, and ensure delivery of activity KPIs.
  • Creatively and systematically plan daily operational activities to stimulate user participation, effectively driving user acquisition, activation, and recall.
  • Coordinate the full lifecycle of activities from planning to review: requirement breakdown, scheme design, resource coordination (design/R&D/suppliers), risk control, data review, ensuring efficient implementation.
  • Abstract backend capability needs from activities, coordinate product and research resources, build standardized activity SOPs and component capabilities to reduce R&D costs.

Target Your Resume for "元宝-活动运营经理" , Tencent

Get personalized recommendations to optimize your resume specifically for 元宝-活动运营经理. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "元宝-活动运营经理" , Tencent

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

TencentBeijingChinaCSIGCSIG

Answer 10 quick questions to check your fit for 元宝-活动运营经理 @ Tencent.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.