IEG-市场与用户研究部-市场与用户研究经理
Tencent
IEG-市场与用户研究部-市场与用户研究经理
Job Description
IEG-市场与用户研究部-市场与用户研究经理
📋 Job Overview
The Market and User Research Manager role in Tencent's IEG department supports market and user research for self-developed game studios across diverse genres like MOBA, casual competitive, and SLG. The position involves providing comprehensive research support throughout the full lifecycle of key products, from positioning and experience refinement to marketing, issuance, and long-term operations. It requires independent project execution or leading small teams, proactive problem diagnosis, collaboration on value research topics, and delivering insights for overseas expansion strategies.
📍 Location: Shanghai, China
🏢 Business Unit: IEG
📄 Full Description
2.针对重点产品的全生命周期展开全面的研究支持工作，具体包括产品定位的精准把握、体验的精心打磨、营销发行的有效推进以及长线运营的科学规划。能够独立承担或者带领小型团队顺利完成各类研究项目，并输出具有高度可落地性的专业研究报告；
3.积极主动地进行思考，深入诊断业务产品在各个发展阶段所存在的核心问题。大力推动关键价值研究课题的合作事宜，助力业务更加前置化、节奏化地理清产品的目标市场以及深入理解用户需求，协助对产品的定位和方向进行有效把控；
4.为腾讯自研产品出海战略提供关于海外用户的深入洞察与精准理解，密切跟进海外研究项目的进展情况。
🎯 Key Responsibilities
- Support market and user research for Tencent's self-developed game studios across genres like MOBA, casual competitive, and SLG
- Provide full-lifecycle research support for key products, including precise product positioning, experience refinement, effective marketing and issuance, and scientific long-term operational planning
- Proactively think and deeply diagnose core issues in business products at various development stages
- Promote collaboration on key value research topics to help clarify target markets, understand user needs, and control product positioning and direction
- Provide deep insights and precise understanding of overseas users for Tencent's self-developed product outbound strategies, and closely follow up on overseas research project progress
✅ Required Qualifications
- Ability to independently undertake or lead small teams to complete various research projects
- Capability to output highly actionable professional research reports
🛠️ Required Skills
- Deep understanding of game product lifecycles and market dynamics
- Strong research and analytical skills for diagnosing business problems
- Project management and team leadership abilities
- Proficiency in producing actionable research reports
- Knowledge of overseas user insights and international market research
Locations
- Shanghai, China
Salary
300,000 - 600,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Deep understanding of game product lifecycles and market dynamicsintermediate
- Strong research and analytical skills for diagnosing business problemsintermediate
- Project management and team leadership abilitiesintermediate
- Proficiency in producing actionable research reportsintermediate
- Knowledge of overseas user insights and international market researchintermediate
Required Qualifications
- Ability to independently undertake or lead small teams to complete various research projects (experience)
- Capability to output highly actionable professional research reports (experience)
Responsibilities
- Support market and user research for Tencent's self-developed game studios across genres like MOBA, casual competitive, and SLG
- Provide full-lifecycle research support for key products, including precise product positioning, experience refinement, effective marketing and issuance, and scientific long-term operational planning
- Proactively think and deeply diagnose core issues in business products at various development stages
- Promote collaboration on key value research topics to help clarify target markets, understand user needs, and control product positioning and direction
- Provide deep insights and precise understanding of overseas users for Tencent's self-developed product outbound strategies, and closely follow up on overseas research project progress
Tags & Categories
IEG-市场与用户研究部-市场与用户研究经理
Tencent
IEG-市场与用户研究部-市场与用户研究经理
Job Description
IEG-市场与用户研究部-市场与用户研究经理
📋 Job Overview
The Market and User Research Manager role in Tencent's IEG department supports market and user research for self-developed game studios across diverse genres like MOBA, casual competitive, and SLG. The position involves providing comprehensive research support throughout the full lifecycle of key products, from positioning and experience refinement to marketing, issuance, and long-term operations. It requires independent project execution or leading small teams, proactive problem diagnosis, collaboration on value research topics, and delivering insights for overseas expansion strategies.
📍 Location: Shanghai, China
🏢 Business Unit: IEG
📄 Full Description
2.针对重点产品的全生命周期展开全面的研究支持工作，具体包括产品定位的精准把握、体验的精心打磨、营销发行的有效推进以及长线运营的科学规划。能够独立承担或者带领小型团队顺利完成各类研究项目，并输出具有高度可落地性的专业研究报告；
3.积极主动地进行思考，深入诊断业务产品在各个发展阶段所存在的核心问题。大力推动关键价值研究课题的合作事宜，助力业务更加前置化、节奏化地理清产品的目标市场以及深入理解用户需求，协助对产品的定位和方向进行有效把控；
4.为腾讯自研产品出海战略提供关于海外用户的深入洞察与精准理解，密切跟进海外研究项目的进展情况。
🎯 Key Responsibilities
- Support market and user research for Tencent's self-developed game studios across genres like MOBA, casual competitive, and SLG
- Provide full-lifecycle research support for key products, including precise product positioning, experience refinement, effective marketing and issuance, and scientific long-term operational planning
- Proactively think and deeply diagnose core issues in business products at various development stages
- Promote collaboration on key value research topics to help clarify target markets, understand user needs, and control product positioning and direction
- Provide deep insights and precise understanding of overseas users for Tencent's self-developed product outbound strategies, and closely follow up on overseas research project progress
✅ Required Qualifications
- Ability to independently undertake or lead small teams to complete various research projects
- Capability to output highly actionable professional research reports
🛠️ Required Skills
- Deep understanding of game product lifecycles and market dynamics
- Strong research and analytical skills for diagnosing business problems
- Project management and team leadership abilities
- Proficiency in producing actionable research reports
- Knowledge of overseas user insights and international market research
Locations
- Shanghai, China
Salary
300,000 - 600,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Deep understanding of game product lifecycles and market dynamicsintermediate
- Strong research and analytical skills for diagnosing business problemsintermediate
- Project management and team leadership abilitiesintermediate
- Proficiency in producing actionable research reportsintermediate
- Knowledge of overseas user insights and international market researchintermediate
Required Qualifications
- Ability to independently undertake or lead small teams to complete various research projects (experience)
- Capability to output highly actionable professional research reports (experience)
Responsibilities
- Support market and user research for Tencent's self-developed game studios across genres like MOBA, casual competitive, and SLG
- Provide full-lifecycle research support for key products, including precise product positioning, experience refinement, effective marketing and issuance, and scientific long-term operational planning
- Proactively think and deeply diagnose core issues in business products at various development stages
- Promote collaboration on key value research topics to help clarify target markets, understand user needs, and control product positioning and direction
- Provide deep insights and precise understanding of overseas users for Tencent's self-developed product outbound strategies, and closely follow up on overseas research project progress
Tags & Categories