腾讯视频-动漫IP衍生商品企划经理
Tencent
腾讯视频-动漫IP衍生商品企划经理
Job Description
腾讯视频-动漫IP衍生商品企划经理
📋 Job Overview
The Anime IP Derivative Product Planning Manager at Tencent Video is responsible for building and managing the IP rights system for anime properties, ensuring compliant commercialization through derivatives, games, and other media. This role involves negotiating partnerships, handling copyright compliance, and driving cross-departmental collaboration to maximize IP value. It also requires staying ahead of industry trends to innovate rights models and optimize commercial strategies.
📍 Location: Beijing, China
🏢 Business Unit: PCG
📄 Full Description
1.IP权益体系搭建：制定动漫IP的分级权益框架（如基础授权、独家合作、定制化权益等），明确不同合作层级的权限与限制；设计IP商业化权益矩阵，包括但不限于：衍生品开发、游戏改编、影视合作、线下实景娱乐、数字藏品（NFT）等；建立IP授权定价模型，结合市场数据、IP热度、受众画像等因素动态调整权益价值；
2.版权管理与合规：主导IP版权登记、确权及法律风险防控，确保权益体系符合国内外版权法规；制定授权合同模板，明确使用权范围、地域限制、分成机制等条款；监控侵权行为并协同法务团队处理纠纷，维护IP资产完整性；
3.商业化合作落地：对接品牌方、渠道方及衍生品开发商，根据合作方需求定制权益包（如联名产品、限定内容、粉丝活动等）；主导授权谈判，平衡IP调性与商业回报，推动合作项目高效执行；跟踪授权项目落地效果，通过数据分析优化权益组合策略；
4.跨部门协同：联动内容团队（动画、漫画、编剧）挖掘IP可扩展性，规划未来权益开发方向（如角色IP、世界观IP等）；协同市场部门策划IP权益的推广方案，提升授权产品市场声量；支持财务团队建立IP权益收益模型，预测长期商业价值；
5.行业研究与创新：追踪全球动漫IP权益趋势（如元宇宙应用、AI生成内容授权等），提出创新权益模式；分析竞品IP权益策略，定期输出优化建议。
2.版权管理与合规：主导IP版权登记、确权及法律风险防控，确保权益体系符合国内外版权法规；制定授权合同模板，明确使用权范围、地域限制、分成机制等条款；监控侵权行为并协同法务团队处理纠纷，维护IP资产完整性；
3.商业化合作落地：对接品牌方、渠道方及衍生品开发商，根据合作方需求定制权益包（如联名产品、限定内容、粉丝活动等）；主导授权谈判，平衡IP调性与商业回报，推动合作项目高效执行；跟踪授权项目落地效果，通过数据分析优化权益组合策略；
4.跨部门协同：联动内容团队（动画、漫画、编剧）挖掘IP可扩展性，规划未来权益开发方向（如角色IP、世界观IP等）；协同市场部门策划IP权益的推广方案，提升授权产品市场声量；支持财务团队建立IP权益收益模型，预测长期商业价值；
5.行业研究与创新：追踪全球动漫IP权益趋势（如元宇宙应用、AI生成内容授权等），提出创新权益模式；分析竞品IP权益策略，定期输出优化建议。
🎯 Key Responsibilities
- Build IP rights system: Formulate tiered rights frameworks for anime IP, design commercialization matrices covering derivatives, games, films, offline entertainment, and NFTs, and establish dynamic pricing models based on market data and IP metrics.
- Manage copyright and compliance: Lead IP registration, rights confirmation, and legal risk prevention; develop contract templates specifying usage scopes, territories, and revenue shares; monitor infringements and collaborate with legal teams to resolve disputes.
- Execute commercialization partnerships: Interface with brands, channels, and developers to customize rights packages; lead negotiations balancing IP integrity with commercial returns; track project outcomes and refine strategies via data analysis.
- Collaborate across departments: Partner with content teams to explore IP extensions like character and world-building rights; work with marketing on promotion plans; support finance in modeling IP revenue and long-term value.
- Conduct industry research and innovation: Monitor global anime IP trends such as metaverse and AI-generated content; analyze competitors and provide regular optimization recommendations.
🛠️ Required Skills
- IP rights and commercialization expertise
- Copyright law and compliance knowledge
- Negotiation and partnership management
- Cross-functional collaboration
- Data analysis for strategy optimization
- Industry trend research and innovation
Locations
- Beijing, China
Salary
Estimated Salary Rangemedium confidence
250,000 - 450,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- IP rights and commercialization expertiseintermediate
- Copyright law and compliance knowledgeintermediate
- Negotiation and partnership managementintermediate
- Cross-functional collaborationintermediate
- Data analysis for strategy optimizationintermediate
- Industry trend research and innovationintermediate
Responsibilities
- Build IP rights system: Formulate tiered rights frameworks for anime IP, design commercialization matrices covering derivatives, games, films, offline entertainment, and NFTs, and establish dynamic pricing models based on market data and IP metrics.
- Manage copyright and compliance: Lead IP registration, rights confirmation, and legal risk prevention; develop contract templates specifying usage scopes, territories, and revenue shares; monitor infringements and collaborate with legal teams to resolve disputes.
- Execute commercialization partnerships: Interface with brands, channels, and developers to customize rights packages; lead negotiations balancing IP integrity with commercial returns; track project outcomes and refine strategies via data analysis.
- Collaborate across departments: Partner with content teams to explore IP extensions like character and world-building rights; work with marketing on promotion plans; support finance in modeling IP revenue and long-term value.
- Conduct industry research and innovation: Monitor global anime IP trends such as metaverse and AI-generated content; analyze competitors and provide regular optimization recommendations.
Tags & Categories
Answer 10 quick questions to check your fit for 腾讯视频-动漫IP衍生商品企划经理 @ Tencent.
10 Questions
~2 Minutes
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Related Books and Jobs
腾讯视频-动漫IP衍生商品企划经理
Tencent
腾讯视频-动漫IP衍生商品企划经理
Job Description
腾讯视频-动漫IP衍生商品企划经理
📋 Job Overview
The Anime IP Derivative Product Planning Manager at Tencent Video is responsible for building and managing the IP rights system for anime properties, ensuring compliant commercialization through derivatives, games, and other media. This role involves negotiating partnerships, handling copyright compliance, and driving cross-departmental collaboration to maximize IP value. It also requires staying ahead of industry trends to innovate rights models and optimize commercial strategies.
📍 Location: Beijing, China
🏢 Business Unit: PCG
📄 Full Description
1.IP权益体系搭建：制定动漫IP的分级权益框架（如基础授权、独家合作、定制化权益等），明确不同合作层级的权限与限制；设计IP商业化权益矩阵，包括但不限于：衍生品开发、游戏改编、影视合作、线下实景娱乐、数字藏品（NFT）等；建立IP授权定价模型，结合市场数据、IP热度、受众画像等因素动态调整权益价值；
2.版权管理与合规：主导IP版权登记、确权及法律风险防控，确保权益体系符合国内外版权法规；制定授权合同模板，明确使用权范围、地域限制、分成机制等条款；监控侵权行为并协同法务团队处理纠纷，维护IP资产完整性；
3.商业化合作落地：对接品牌方、渠道方及衍生品开发商，根据合作方需求定制权益包（如联名产品、限定内容、粉丝活动等）；主导授权谈判，平衡IP调性与商业回报，推动合作项目高效执行；跟踪授权项目落地效果，通过数据分析优化权益组合策略；
4.跨部门协同：联动内容团队（动画、漫画、编剧）挖掘IP可扩展性，规划未来权益开发方向（如角色IP、世界观IP等）；协同市场部门策划IP权益的推广方案，提升授权产品市场声量；支持财务团队建立IP权益收益模型，预测长期商业价值；
5.行业研究与创新：追踪全球动漫IP权益趋势（如元宇宙应用、AI生成内容授权等），提出创新权益模式；分析竞品IP权益策略，定期输出优化建议。
2.版权管理与合规：主导IP版权登记、确权及法律风险防控，确保权益体系符合国内外版权法规；制定授权合同模板，明确使用权范围、地域限制、分成机制等条款；监控侵权行为并协同法务团队处理纠纷，维护IP资产完整性；
3.商业化合作落地：对接品牌方、渠道方及衍生品开发商，根据合作方需求定制权益包（如联名产品、限定内容、粉丝活动等）；主导授权谈判，平衡IP调性与商业回报，推动合作项目高效执行；跟踪授权项目落地效果，通过数据分析优化权益组合策略；
4.跨部门协同：联动内容团队（动画、漫画、编剧）挖掘IP可扩展性，规划未来权益开发方向（如角色IP、世界观IP等）；协同市场部门策划IP权益的推广方案，提升授权产品市场声量；支持财务团队建立IP权益收益模型，预测长期商业价值；
5.行业研究与创新：追踪全球动漫IP权益趋势（如元宇宙应用、AI生成内容授权等），提出创新权益模式；分析竞品IP权益策略，定期输出优化建议。
🎯 Key Responsibilities
- Build IP rights system: Formulate tiered rights frameworks for anime IP, design commercialization matrices covering derivatives, games, films, offline entertainment, and NFTs, and establish dynamic pricing models based on market data and IP metrics.
- Manage copyright and compliance: Lead IP registration, rights confirmation, and legal risk prevention; develop contract templates specifying usage scopes, territories, and revenue shares; monitor infringements and collaborate with legal teams to resolve disputes.
- Execute commercialization partnerships: Interface with brands, channels, and developers to customize rights packages; lead negotiations balancing IP integrity with commercial returns; track project outcomes and refine strategies via data analysis.
- Collaborate across departments: Partner with content teams to explore IP extensions like character and world-building rights; work with marketing on promotion plans; support finance in modeling IP revenue and long-term value.
- Conduct industry research and innovation: Monitor global anime IP trends such as metaverse and AI-generated content; analyze competitors and provide regular optimization recommendations.
🛠️ Required Skills
- IP rights and commercialization expertise
- Copyright law and compliance knowledge
- Negotiation and partnership management
- Cross-functional collaboration
- Data analysis for strategy optimization
- Industry trend research and innovation
Locations
- Beijing, China
Salary
Estimated Salary Rangemedium confidence
250,000 - 450,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- IP rights and commercialization expertiseintermediate
- Copyright law and compliance knowledgeintermediate
- Negotiation and partnership managementintermediate
- Cross-functional collaborationintermediate
- Data analysis for strategy optimizationintermediate
- Industry trend research and innovationintermediate
Responsibilities
- Build IP rights system: Formulate tiered rights frameworks for anime IP, design commercialization matrices covering derivatives, games, films, offline entertainment, and NFTs, and establish dynamic pricing models based on market data and IP metrics.
- Manage copyright and compliance: Lead IP registration, rights confirmation, and legal risk prevention; develop contract templates specifying usage scopes, territories, and revenue shares; monitor infringements and collaborate with legal teams to resolve disputes.
- Execute commercialization partnerships: Interface with brands, channels, and developers to customize rights packages; lead negotiations balancing IP integrity with commercial returns; track project outcomes and refine strategies via data analysis.
- Collaborate across departments: Partner with content teams to explore IP extensions like character and world-building rights; work with marketing on promotion plans; support finance in modeling IP revenue and long-term value.
- Conduct industry research and innovation: Monitor global anime IP trends such as metaverse and AI-generated content; analyze competitors and provide regular optimization recommendations.
Tags & Categories
Answer 10 quick questions to check your fit for 腾讯视频-动漫IP衍生商品企划经理 @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs