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《王者荣耀》国际版-海外KOL合作

Tencent

Marketing Jobs

《王者荣耀》国际版-海外KOL合作

full-timePosted: Oct 21, 2025

Job Description

《王者荣耀》国际版-海外KOL合作

📋 Job Overview

The role involves leading KOL marketing efforts for the international version of Honor of Kings in overseas markets. Responsibilities include analyzing user content needs, developing KOL strategies, coordinating resources, and executing promotional campaigns. The position also focuses on building KOL ecosystems, nurturing high-potential influencers, and collaborating with internal and external teams to support product launches and events.

📍 Location: Shenzhen, China

🏢 Business Unit: IEG

📄 Full Description

1.参与王者荣耀IP相关产品在海外市场的KOL营销工作,分析目标市场用户对内容需求,协助制定KOL策略;
2.协调KOL、MCN、主流平台渠道资源,策划宣传方案并负责执行落地;
3.探索并搭建海外游戏KOL生态体系,挖掘重点市场高潜力KOL进行重点培育;
4.对接内外部合作团队,推进项目各节点的方案执行落地;
5.配合产品宣发节点,协调调动KOL资源落地线上/线下活动。

🎯 Key Responsibilities

  • Participate in KOL marketing for Honor of Kings IP products in overseas markets, analyze target market user content demands, and assist in formulating KOL strategies
  • Coordinate KOL, MCN, and mainstream platform channel resources, plan promotional schemes, and be responsible for execution and implementation
  • Explore and build overseas game KOL ecosystem, identify high-potential KOLs in key markets for focused nurturing
  • Interface with internal and external collaboration teams to advance project execution at each node
  • Cooperate with product promotion nodes, coordinate and mobilize KOL resources for online/offline activities

Locations

  • Shenzhen, China

Salary

Estimated Salary Rangemedium confidence

120,000 - 180,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Responsibilities

  • Participate in KOL marketing for Honor of Kings IP products in overseas markets, analyze target market user content demands, and assist in formulating KOL strategies
  • Coordinate KOL, MCN, and mainstream platform channel resources, plan promotional schemes, and be responsible for execution and implementation
  • Explore and build overseas game KOL ecosystem, identify high-potential KOLs in key markets for focused nurturing
  • Interface with internal and external collaboration teams to advance project execution at each node
  • Cooperate with product promotion nodes, coordinate and mobilize KOL resources for online/offline activities

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《王者荣耀》国际版-海外KOL合作

Tencent

Marketing Jobs

《王者荣耀》国际版-海外KOL合作

full-timePosted: Oct 21, 2025

Job Description

《王者荣耀》国际版-海外KOL合作

📋 Job Overview

The role involves leading KOL marketing efforts for the international version of Honor of Kings in overseas markets. Responsibilities include analyzing user content needs, developing KOL strategies, coordinating resources, and executing promotional campaigns. The position also focuses on building KOL ecosystems, nurturing high-potential influencers, and collaborating with internal and external teams to support product launches and events.

📍 Location: Shenzhen, China

🏢 Business Unit: IEG

📄 Full Description

1.参与王者荣耀IP相关产品在海外市场的KOL营销工作,分析目标市场用户对内容需求,协助制定KOL策略;
2.协调KOL、MCN、主流平台渠道资源,策划宣传方案并负责执行落地;
3.探索并搭建海外游戏KOL生态体系,挖掘重点市场高潜力KOL进行重点培育;
4.对接内外部合作团队,推进项目各节点的方案执行落地;
5.配合产品宣发节点,协调调动KOL资源落地线上/线下活动。

🎯 Key Responsibilities

  • Participate in KOL marketing for Honor of Kings IP products in overseas markets, analyze target market user content demands, and assist in formulating KOL strategies
  • Coordinate KOL, MCN, and mainstream platform channel resources, plan promotional schemes, and be responsible for execution and implementation
  • Explore and build overseas game KOL ecosystem, identify high-potential KOLs in key markets for focused nurturing
  • Interface with internal and external collaboration teams to advance project execution at each node
  • Cooperate with product promotion nodes, coordinate and mobilize KOL resources for online/offline activities

Locations

  • Shenzhen, China

Salary

Estimated Salary Rangemedium confidence

120,000 - 180,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Responsibilities

  • Participate in KOL marketing for Honor of Kings IP products in overseas markets, analyze target market user content demands, and assist in formulating KOL strategies
  • Coordinate KOL, MCN, and mainstream platform channel resources, plan promotional schemes, and be responsible for execution and implementation
  • Explore and build overseas game KOL ecosystem, identify high-potential KOLs in key markets for focused nurturing
  • Interface with internal and external collaboration teams to advance project execution at each node
  • Cooperate with product promotion nodes, coordinate and mobilize KOL resources for online/offline activities

Target Your Resume for "《王者荣耀》国际版-海外KOL合作" , Tencent

Get personalized recommendations to optimize your resume specifically for 《王者荣耀》国际版-海外KOL合作. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "《王者荣耀》国际版-海外KOL合作" , Tencent

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

TencentShenzhenChinaIEGIEG

Answer 10 quick questions to check your fit for 《王者荣耀》国际版-海外KOL合作 @ Tencent.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.