市场品牌经理-PUBG Mobile
Tencent
市场品牌经理-PUBG Mobile
Job Description
市场品牌经理-PUBG Mobile
📋 Job Overview
The Marketing Brand Manager position for PUBG Mobile is within Level Infinite, Tencent's international gaming brand, focusing on global game promotion and community building. The role involves developing and executing marketing strategies for PUBG Mobile, analyzing game content and trends to create engaging campaigns, and collaborating with cross-functional teams to drive product growth. It requires a passion for gaming, strong analytical skills, and fluency in English to support overseas initiatives.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
团队介绍
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。
Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。
Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。
想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。
岗位职责
1、协助模块owner，进行PUBG MOBILE的营销推广工作（玩法及商业化），基于游戏版本内容和节点，制定营销策略、策划重点推广campaign，并进行落地执行；
2、能够有效分析当前版本内容，结合流行趋势及市场环节提炼用户沟通点，整合多项营销手段，输出市场营销方案；
3、基于推广方案，协同运营、电竞、UA、及各区域团队，整合游戏内及海外多区域资源，实现最终推广落地，并持续探索新的营销能力；
4、结合营销推广、产品转化与用研数据，复盘宣传效果，优化后续推广工作。
岗位要求
1、在市场营销\推广策划方面有2年及以上经验，具备方案策划、落地执行、效果评估等营销推广币经验，了解创意设计、网红推广、玩家活动、公关传播、媒介投放、线下活动等营销手段的基本逻辑及效果验收方法；
2、具备较强业务增长导向，具备良好的数据与用研意识，能够将各类传播效果与产品数据增长相关联，注重以营销提升产品数据表现；
3、了解海外重点社媒平台的内容和爆款逻辑，对海外流行趋势及热梗有敏锐触觉，能将热点内容转化为创意，乐于探索新鲜事物；
4、热爱游戏，是游戏玩家，能从玩家角度拆解产品乐趣点，具备BR\FPS或其他游戏品类的深度体验经验优先；
5、学习与执行能力强，能以开放、包容的心态应对跨文化沟通，团队协作意识强，承压能力强；
6、英文流利，能用于工作语言。
腾讯致力于提供平等就业机会
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
Work Location: China-Shenzhen
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。
Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。
Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。
想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。
岗位职责
1、协助模块owner，进行PUBG MOBILE的营销推广工作（玩法及商业化），基于游戏版本内容和节点，制定营销策略、策划重点推广campaign，并进行落地执行；
2、能够有效分析当前版本内容，结合流行趋势及市场环节提炼用户沟通点，整合多项营销手段，输出市场营销方案；
3、基于推广方案，协同运营、电竞、UA、及各区域团队，整合游戏内及海外多区域资源，实现最终推广落地，并持续探索新的营销能力；
4、结合营销推广、产品转化与用研数据，复盘宣传效果，优化后续推广工作。
岗位要求
1、在市场营销\推广策划方面有2年及以上经验，具备方案策划、落地执行、效果评估等营销推广币经验，了解创意设计、网红推广、玩家活动、公关传播、媒介投放、线下活动等营销手段的基本逻辑及效果验收方法；
2、具备较强业务增长导向，具备良好的数据与用研意识，能够将各类传播效果与产品数据增长相关联，注重以营销提升产品数据表现；
3、了解海外重点社媒平台的内容和爆款逻辑，对海外流行趋势及热梗有敏锐触觉，能将热点内容转化为创意，乐于探索新鲜事物；
4、热爱游戏，是游戏玩家，能从玩家角度拆解产品乐趣点，具备BR\FPS或其他游戏品类的深度体验经验优先；
5、学习与执行能力强，能以开放、包容的心态应对跨文化沟通，团队协作意识强，承压能力强；
6、英文流利，能用于工作语言。
腾讯致力于提供平等就业机会
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
Work Location: China-Shenzhen
🎯 Key Responsibilities
- Assist module owners in PUBG Mobile's marketing promotion (gameplay and commercialization), formulate strategies and key campaigns based on game versions and milestones, and execute them
- Analyze current version content, combine popular trends and market insights to extract user communication points, integrate multiple marketing methods, and output marketing plans
- Based on promotion plans, collaborate with operations, esports, UA, and regional teams to integrate in-game and overseas resources for final implementation, and continuously explore new marketing capabilities
- Review promotion effects using marketing, product conversion, and user research data to optimize future promotions
✅ Required Qualifications
- 2+ years of experience in marketing or promotion planning, with expertise in scheme planning, execution, and effect evaluation
- Understanding of basic logic and effect verification methods for creative design, influencer promotion, player activities, PR communication, media placement, and offline events
⭐ Preferred Qualifications
- Depth experience in BR/FPS or other game genres as a player
🛠️ Required Skills
- Strong business growth orientation with good data and user research awareness, linking communication effects to product data growth
- Understanding of content and viral logic on key overseas social media platforms, with keen sensitivity to overseas trends and memes, ability to convert hotspots into creative ideas, and enthusiasm for exploring new things
- Passion for games, ability to dissect product fun points from a player's perspective
- Strong learning and execution abilities, open and inclusive mindset for cross-cultural communication, strong team collaboration and pressure-handling skills
- Fluent English for work communication
🎁 Benefits
- Equal employment opportunity
- Fair and inclusive work environment
- Supportive and motivating atmosphere for personal and collective development
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
250,000 - 450,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strong business growth orientation with good data and user research awareness, linking communication effects to product data growthintermediate
- Understanding of content and viral logic on key overseas social media platforms, with keen sensitivity to overseas trends and memes, ability to convert hotspots into creative ideas, and enthusiasm for exploring new thingsintermediate
- Passion for games, ability to dissect product fun points from a player's perspectiveintermediate
- Strong learning and execution abilities, open and inclusive mindset for cross-cultural communication, strong team collaboration and pressure-handling skillsintermediate
- Fluent English for work communicationintermediate
Required Qualifications
- 2+ years of experience in marketing or promotion planning, with expertise in scheme planning, execution, and effect evaluation (experience)
- Understanding of basic logic and effect verification methods for creative design, influencer promotion, player activities, PR communication, media placement, and offline events (experience)
Preferred Qualifications
- Depth experience in BR/FPS or other game genres as a player (experience)
Responsibilities
- Assist module owners in PUBG Mobile's marketing promotion (gameplay and commercialization), formulate strategies and key campaigns based on game versions and milestones, and execute them
- Analyze current version content, combine popular trends and market insights to extract user communication points, integrate multiple marketing methods, and output marketing plans
- Based on promotion plans, collaborate with operations, esports, UA, and regional teams to integrate in-game and overseas resources for final implementation, and continuously explore new marketing capabilities
- Review promotion effects using marketing, product conversion, and user research data to optimize future promotions
Benefits
- general: Equal employment opportunity
- general: Fair and inclusive work environment
- general: Supportive and motivating atmosphere for personal and collective development
Tags & Categories
Answer 10 quick questions to check your fit for 市场品牌经理-PUBG Mobile @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs
市场品牌经理-PUBG Mobile
Tencent
市场品牌经理-PUBG Mobile
Job Description
市场品牌经理-PUBG Mobile
📋 Job Overview
The Marketing Brand Manager position for PUBG Mobile is within Level Infinite, Tencent's international gaming brand, focusing on global game promotion and community building. The role involves developing and executing marketing strategies for PUBG Mobile, analyzing game content and trends to create engaging campaigns, and collaborating with cross-functional teams to drive product growth. It requires a passion for gaming, strong analytical skills, and fluency in English to support overseas initiatives.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
团队介绍
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。
Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。
Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。
想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。
岗位职责
1、协助模块owner，进行PUBG MOBILE的营销推广工作（玩法及商业化），基于游戏版本内容和节点，制定营销策略、策划重点推广campaign，并进行落地执行；
2、能够有效分析当前版本内容，结合流行趋势及市场环节提炼用户沟通点，整合多项营销手段，输出市场营销方案；
3、基于推广方案，协同运营、电竞、UA、及各区域团队，整合游戏内及海外多区域资源，实现最终推广落地，并持续探索新的营销能力；
4、结合营销推广、产品转化与用研数据，复盘宣传效果，优化后续推广工作。
岗位要求
1、在市场营销\推广策划方面有2年及以上经验，具备方案策划、落地执行、效果评估等营销推广币经验，了解创意设计、网红推广、玩家活动、公关传播、媒介投放、线下活动等营销手段的基本逻辑及效果验收方法；
2、具备较强业务增长导向，具备良好的数据与用研意识，能够将各类传播效果与产品数据增长相关联，注重以营销提升产品数据表现；
3、了解海外重点社媒平台的内容和爆款逻辑，对海外流行趋势及热梗有敏锐触觉，能将热点内容转化为创意，乐于探索新鲜事物；
4、热爱游戏，是游戏玩家，能从玩家角度拆解产品乐趣点，具备BR\FPS或其他游戏品类的深度体验经验优先；
5、学习与执行能力强，能以开放、包容的心态应对跨文化沟通，团队协作意识强，承压能力强；
6、英文流利，能用于工作语言。
腾讯致力于提供平等就业机会
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
Work Location: China-Shenzhen
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。
Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。
Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。
想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。
岗位职责
1、协助模块owner，进行PUBG MOBILE的营销推广工作（玩法及商业化），基于游戏版本内容和节点，制定营销策略、策划重点推广campaign，并进行落地执行；
2、能够有效分析当前版本内容，结合流行趋势及市场环节提炼用户沟通点，整合多项营销手段，输出市场营销方案；
3、基于推广方案，协同运营、电竞、UA、及各区域团队，整合游戏内及海外多区域资源，实现最终推广落地，并持续探索新的营销能力；
4、结合营销推广、产品转化与用研数据，复盘宣传效果，优化后续推广工作。
岗位要求
1、在市场营销\推广策划方面有2年及以上经验，具备方案策划、落地执行、效果评估等营销推广币经验，了解创意设计、网红推广、玩家活动、公关传播、媒介投放、线下活动等营销手段的基本逻辑及效果验收方法；
2、具备较强业务增长导向，具备良好的数据与用研意识，能够将各类传播效果与产品数据增长相关联，注重以营销提升产品数据表现；
3、了解海外重点社媒平台的内容和爆款逻辑，对海外流行趋势及热梗有敏锐触觉，能将热点内容转化为创意，乐于探索新鲜事物；
4、热爱游戏，是游戏玩家，能从玩家角度拆解产品乐趣点，具备BR\FPS或其他游戏品类的深度体验经验优先；
5、学习与执行能力强，能以开放、包容的心态应对跨文化沟通，团队协作意识强，承压能力强；
6、英文流利，能用于工作语言。
腾讯致力于提供平等就业机会
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
Work Location: China-Shenzhen
🎯 Key Responsibilities
- Assist module owners in PUBG Mobile's marketing promotion (gameplay and commercialization), formulate strategies and key campaigns based on game versions and milestones, and execute them
- Analyze current version content, combine popular trends and market insights to extract user communication points, integrate multiple marketing methods, and output marketing plans
- Based on promotion plans, collaborate with operations, esports, UA, and regional teams to integrate in-game and overseas resources for final implementation, and continuously explore new marketing capabilities
- Review promotion effects using marketing, product conversion, and user research data to optimize future promotions
✅ Required Qualifications
- 2+ years of experience in marketing or promotion planning, with expertise in scheme planning, execution, and effect evaluation
- Understanding of basic logic and effect verification methods for creative design, influencer promotion, player activities, PR communication, media placement, and offline events
⭐ Preferred Qualifications
- Depth experience in BR/FPS or other game genres as a player
🛠️ Required Skills
- Strong business growth orientation with good data and user research awareness, linking communication effects to product data growth
- Understanding of content and viral logic on key overseas social media platforms, with keen sensitivity to overseas trends and memes, ability to convert hotspots into creative ideas, and enthusiasm for exploring new things
- Passion for games, ability to dissect product fun points from a player's perspective
- Strong learning and execution abilities, open and inclusive mindset for cross-cultural communication, strong team collaboration and pressure-handling skills
- Fluent English for work communication
🎁 Benefits
- Equal employment opportunity
- Fair and inclusive work environment
- Supportive and motivating atmosphere for personal and collective development
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
250,000 - 450,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Strong business growth orientation with good data and user research awareness, linking communication effects to product data growthintermediate
- Understanding of content and viral logic on key overseas social media platforms, with keen sensitivity to overseas trends and memes, ability to convert hotspots into creative ideas, and enthusiasm for exploring new thingsintermediate
- Passion for games, ability to dissect product fun points from a player's perspectiveintermediate
- Strong learning and execution abilities, open and inclusive mindset for cross-cultural communication, strong team collaboration and pressure-handling skillsintermediate
- Fluent English for work communicationintermediate
Required Qualifications
- 2+ years of experience in marketing or promotion planning, with expertise in scheme planning, execution, and effect evaluation (experience)
- Understanding of basic logic and effect verification methods for creative design, influencer promotion, player activities, PR communication, media placement, and offline events (experience)
Preferred Qualifications
- Depth experience in BR/FPS or other game genres as a player (experience)
Responsibilities
- Assist module owners in PUBG Mobile's marketing promotion (gameplay and commercialization), formulate strategies and key campaigns based on game versions and milestones, and execute them
- Analyze current version content, combine popular trends and market insights to extract user communication points, integrate multiple marketing methods, and output marketing plans
- Based on promotion plans, collaborate with operations, esports, UA, and regional teams to integrate in-game and overseas resources for final implementation, and continuously explore new marketing capabilities
- Review promotion effects using marketing, product conversion, and user research data to optimize future promotions
Benefits
- general: Equal employment opportunity
- general: Fair and inclusive work environment
- general: Supportive and motivating atmosphere for personal and collective development
Tags & Categories
Answer 10 quick questions to check your fit for 市场品牌经理-PUBG Mobile @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs