Publishing Activation Lead - China market
Tencent
Publishing Activation Lead - China market
Job Description
Publishing Activation Lead - China market
📋 Job Overview
The Publishing Activation Lead role at Tencent's Level Infinite focuses on adapting and executing game publishing strategies for the Chinese market to ensure cultural relevance, regulatory compliance, and player engagement. The position involves delivering insights on Chinese gaming trends, building go-to-market plans, localizing campaigns, and managing community interactions across platforms. This role bridges local execution with global coordination to help games reach and resonate with Chinese audiences.
📍 Location: London, Netherlands
🏢 Business Unit: IEG
📄 Full Description
About the Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
About the Hiring TeamTencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.
Role PurposeAdapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.
Key ResponsibilitiesDeliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
Localize global campaigns for tone, content, and platform alignment.
Manage community channels and sentiment response across CN platforms.
Gate and review content to ensure cultural fit and brand consistency.
Monitor campaign performance and discover new growth or engagement opportunities.
Who We Look For
Must-Have Experience5+ years in CN game or entertainment marketing.
Proven record of running successful campaigns on Chinese social platforms.
Experience operating on Heybox or other key CN distribution networks.
Comfortable bridging local execution and HQ coordination.
Familiarity with CN content regulations and community sentiment.
Personal AttributesDeep understanding of CN gamer culture.
Experience managing organic campaigns with limited budgets.
Great communicator with negotiation and localization experience.
International exposure and ability to advocate for local market needs globally.
Collaborative and highly organized.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: UK-London
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
About the Hiring TeamTencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.
Role PurposeAdapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.
Key ResponsibilitiesDeliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
Localize global campaigns for tone, content, and platform alignment.
Manage community channels and sentiment response across CN platforms.
Gate and review content to ensure cultural fit and brand consistency.
Monitor campaign performance and discover new growth or engagement opportunities.
Who We Look For
Must-Have Experience5+ years in CN game or entertainment marketing.
Proven record of running successful campaigns on Chinese social platforms.
Experience operating on Heybox or other key CN distribution networks.
Comfortable bridging local execution and HQ coordination.
Familiarity with CN content regulations and community sentiment.
Personal AttributesDeep understanding of CN gamer culture.
Experience managing organic campaigns with limited budgets.
Great communicator with negotiation and localization experience.
International exposure and ability to advocate for local market needs globally.
Collaborative and highly organized.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: UK-London
🎯 Key Responsibilities
- Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package
- Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships
- Localize global campaigns for tone, content, and platform alignment
- Manage community channels and sentiment response across CN platforms
- Gate and review content to ensure cultural fit and brand consistency
- Monitor campaign performance and discover new growth or engagement opportunities
✅ Required Qualifications
- 5+ years in CN game or entertainment marketing
- Proven record of running successful campaigns on Chinese social platforms
- Experience operating on Heybox or other key CN distribution networks
- Comfortable bridging local execution and HQ coordination
- Familiarity with CN content regulations and community sentiment
⭐ Preferred Qualifications
- Deep understanding of CN gamer culture
- Experience managing organic campaigns with limited budgets
- Great communicator with negotiation and localization experience
- International exposure and ability to advocate for local market needs globally
- Collaborative and highly organized
🛠️ Required Skills
- CN game or entertainment marketing expertise
- Campaign management on Chinese social platforms
- Operation on CN distribution networks like Heybox
- Bridging local and global coordination
- Knowledge of CN content regulations and community sentiment
- Understanding of CN gamer culture
- Organic campaign management with limited budgets
- Communication, negotiation, and localization skills
- International exposure and advocacy
- Collaboration and organization
Locations
- London, Netherlands
Salary
Estimated Salary Rangemedium confidence
120,000 - 180,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- CN game or entertainment marketing expertiseintermediate
- Campaign management on Chinese social platformsintermediate
- Operation on CN distribution networks like Heyboxintermediate
- Bridging local and global coordinationintermediate
- Knowledge of CN content regulations and community sentimentintermediate
- Understanding of CN gamer cultureintermediate
- Organic campaign management with limited budgetsintermediate
- Communication, negotiation, and localization skillsintermediate
- International exposure and advocacyintermediate
- Collaboration and organizationintermediate
Required Qualifications
- 5+ years in CN game or entertainment marketing (experience)
- Proven record of running successful campaigns on Chinese social platforms (experience)
- Experience operating on Heybox or other key CN distribution networks (experience)
- Comfortable bridging local execution and HQ coordination (experience)
- Familiarity with CN content regulations and community sentiment (experience)
Preferred Qualifications
- Deep understanding of CN gamer culture (experience)
- Experience managing organic campaigns with limited budgets (experience)
- Great communicator with negotiation and localization experience (experience)
- International exposure and ability to advocate for local market needs globally (experience)
- Collaborative and highly organized (experience)
Responsibilities
- Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package
- Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships
- Localize global campaigns for tone, content, and platform alignment
- Manage community channels and sentiment response across CN platforms
- Gate and review content to ensure cultural fit and brand consistency
- Monitor campaign performance and discover new growth or engagement opportunities
Tags & Categories
Answer 10 quick questions to check your fit for Publishing Activation Lead - China market @ Tencent.
10 Questions
~2 Minutes
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Publishing Activation Lead - China market
Tencent
Publishing Activation Lead - China market
Job Description
Publishing Activation Lead - China market
📋 Job Overview
The Publishing Activation Lead role at Tencent's Level Infinite focuses on adapting and executing game publishing strategies for the Chinese market to ensure cultural relevance, regulatory compliance, and player engagement. The position involves delivering insights on Chinese gaming trends, building go-to-market plans, localizing campaigns, and managing community interactions across platforms. This role bridges local execution with global coordination to help games reach and resonate with Chinese audiences.
📍 Location: London, Netherlands
🏢 Business Unit: IEG
📄 Full Description
About the Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
About the Hiring TeamTencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.
Role PurposeAdapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.
Key ResponsibilitiesDeliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
Localize global campaigns for tone, content, and platform alignment.
Manage community channels and sentiment response across CN platforms.
Gate and review content to ensure cultural fit and brand consistency.
Monitor campaign performance and discover new growth or engagement opportunities.
Who We Look For
Must-Have Experience5+ years in CN game or entertainment marketing.
Proven record of running successful campaigns on Chinese social platforms.
Experience operating on Heybox or other key CN distribution networks.
Comfortable bridging local execution and HQ coordination.
Familiarity with CN content regulations and community sentiment.
Personal AttributesDeep understanding of CN gamer culture.
Experience managing organic campaigns with limited budgets.
Great communicator with negotiation and localization experience.
International exposure and ability to advocate for local market needs globally.
Collaborative and highly organized.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: UK-London
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
About the Hiring TeamTencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.
Role PurposeAdapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.
Key ResponsibilitiesDeliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
Localize global campaigns for tone, content, and platform alignment.
Manage community channels and sentiment response across CN platforms.
Gate and review content to ensure cultural fit and brand consistency.
Monitor campaign performance and discover new growth or engagement opportunities.
Who We Look For
Must-Have Experience5+ years in CN game or entertainment marketing.
Proven record of running successful campaigns on Chinese social platforms.
Experience operating on Heybox or other key CN distribution networks.
Comfortable bridging local execution and HQ coordination.
Familiarity with CN content regulations and community sentiment.
Personal AttributesDeep understanding of CN gamer culture.
Experience managing organic campaigns with limited budgets.
Great communicator with negotiation and localization experience.
International exposure and ability to advocate for local market needs globally.
Collaborative and highly organized.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: UK-London
🎯 Key Responsibilities
- Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package
- Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships
- Localize global campaigns for tone, content, and platform alignment
- Manage community channels and sentiment response across CN platforms
- Gate and review content to ensure cultural fit and brand consistency
- Monitor campaign performance and discover new growth or engagement opportunities
✅ Required Qualifications
- 5+ years in CN game or entertainment marketing
- Proven record of running successful campaigns on Chinese social platforms
- Experience operating on Heybox or other key CN distribution networks
- Comfortable bridging local execution and HQ coordination
- Familiarity with CN content regulations and community sentiment
⭐ Preferred Qualifications
- Deep understanding of CN gamer culture
- Experience managing organic campaigns with limited budgets
- Great communicator with negotiation and localization experience
- International exposure and ability to advocate for local market needs globally
- Collaborative and highly organized
🛠️ Required Skills
- CN game or entertainment marketing expertise
- Campaign management on Chinese social platforms
- Operation on CN distribution networks like Heybox
- Bridging local and global coordination
- Knowledge of CN content regulations and community sentiment
- Understanding of CN gamer culture
- Organic campaign management with limited budgets
- Communication, negotiation, and localization skills
- International exposure and advocacy
- Collaboration and organization
Locations
- London, Netherlands
Salary
Estimated Salary Rangemedium confidence
120,000 - 180,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- CN game or entertainment marketing expertiseintermediate
- Campaign management on Chinese social platformsintermediate
- Operation on CN distribution networks like Heyboxintermediate
- Bridging local and global coordinationintermediate
- Knowledge of CN content regulations and community sentimentintermediate
- Understanding of CN gamer cultureintermediate
- Organic campaign management with limited budgetsintermediate
- Communication, negotiation, and localization skillsintermediate
- International exposure and advocacyintermediate
- Collaboration and organizationintermediate
Required Qualifications
- 5+ years in CN game or entertainment marketing (experience)
- Proven record of running successful campaigns on Chinese social platforms (experience)
- Experience operating on Heybox or other key CN distribution networks (experience)
- Comfortable bridging local execution and HQ coordination (experience)
- Familiarity with CN content regulations and community sentiment (experience)
Preferred Qualifications
- Deep understanding of CN gamer culture (experience)
- Experience managing organic campaigns with limited budgets (experience)
- Great communicator with negotiation and localization experience (experience)
- International exposure and ability to advocate for local market needs globally (experience)
- Collaborative and highly organized (experience)
Responsibilities
- Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package
- Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships
- Localize global campaigns for tone, content, and platform alignment
- Manage community channels and sentiment response across CN platforms
- Gate and review content to ensure cultural fit and brand consistency
- Monitor campaign performance and discover new growth or engagement opportunities
Tags & Categories
Answer 10 quick questions to check your fit for Publishing Activation Lead - China market @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs