Publishing Activation Lead - North America Market
Tencent
Publishing Activation Lead - North America Market
Job Description
Publishing Activation Lead - North America Market
📋 Job Overview
The Publishing Activation Lead for the North America Market at Level Infinite, Tencent's global gaming brand, drives publishing presence and engagement by designing and executing localized activations, partnerships, and campaigns that resonate with NA players and creators. This role involves providing deep market insights, building go-to-market plans, adapting global campaigns, and tracking performance to optimize strategies. It requires a strong understanding of North American gamer culture and collaboration with global teams to surface trends and guide headquarters strategy.
📍 Location: Amsterdam, Netherlands
🏢 Business Unit: IEG
📄 Full Description
About the Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
Role PurposeDrive publishing presence and engagement in North America by designing and executing activations, partnerships, and campaigns that resonate with local players and creators.
Key ResponsibilitiesProvide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package.
Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships.
Adapt global campaigns for NA markets, ensuring relevance in tone and timing.
Deliver creative proposals for regional brand or community partnerships.
Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback.
Surface early trends, discovery patterns, and local sentiment to guide HQ strategy.
Who We Look For
Must-Have Experience5–8 years in game publishing or entertainment marketing focused on NA.
Proven success launching or scaling games with measurable engagement or conversion impact.
Hands-on experience with campaign execution and partner management.
Personal AttributesDeep understanding of North American gamer culture.
Collaborative, player-first mindset.
Network among NA creators, agencies, and platform partners.
Organized and comfortable managing campaign calendars and reports.
Experience collaborating cross-regionally with global publishing or brand teams.
Creative and pragmatic - strong at spotting emerging trends or opportunities early.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: Poland
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
Role PurposeDrive publishing presence and engagement in North America by designing and executing activations, partnerships, and campaigns that resonate with local players and creators.
Key ResponsibilitiesProvide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package.
Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships.
Adapt global campaigns for NA markets, ensuring relevance in tone and timing.
Deliver creative proposals for regional brand or community partnerships.
Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback.
Surface early trends, discovery patterns, and local sentiment to guide HQ strategy.
Who We Look For
Must-Have Experience5–8 years in game publishing or entertainment marketing focused on NA.
Proven success launching or scaling games with measurable engagement or conversion impact.
Hands-on experience with campaign execution and partner management.
Personal AttributesDeep understanding of North American gamer culture.
Collaborative, player-first mindset.
Network among NA creators, agencies, and platform partners.
Organized and comfortable managing campaign calendars and reports.
Experience collaborating cross-regionally with global publishing or brand teams.
Creative and pragmatic - strong at spotting emerging trends or opportunities early.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: Poland
🎯 Key Responsibilities
- Provide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package
- Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships
- Adapt global campaigns for NA markets, ensuring relevance in tone and timing
- Deliver creative proposals for regional brand or community partnerships
- Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback
- Surface early trends, discovery patterns, and local sentiment to guide HQ strategy
✅ Required Qualifications
- 5–8 years in game publishing or entertainment marketing focused on NA
- Proven success launching or scaling games with measurable engagement or conversion impact
- Hands-on experience with campaign execution and partner management
⭐ Preferred Qualifications
- Network among NA creators, agencies, and platform partners
- Experience collaborating cross-regionally with global publishing or brand teams
🛠️ Required Skills
- Deep understanding of North American gamer culture
- Collaborative, player-first mindset
- Organized and comfortable managing campaign calendars and reports
- Creative and pragmatic - strong at spotting emerging trends or opportunities early
🎁 Benefits
- Equal opportunity employer fostering diverse voices and innovation
- Environment where every employee feels supported and inspired to achieve individual and common goals
Locations
- Amsterdam, Netherlands
Salary
Estimated Salary Rangemedium confidence
90,000 - 140,000 EUR / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Deep understanding of North American gamer cultureintermediate
- Collaborative, player-first mindsetintermediate
- Organized and comfortable managing campaign calendars and reportsintermediate
- Creative and pragmatic - strong at spotting emerging trends or opportunities earlyintermediate
Required Qualifications
- 5–8 years in game publishing or entertainment marketing focused on NA (experience)
- Proven success launching or scaling games with measurable engagement or conversion impact (experience)
- Hands-on experience with campaign execution and partner management (experience)
Preferred Qualifications
- Network among NA creators, agencies, and platform partners (experience)
- Experience collaborating cross-regionally with global publishing or brand teams (experience)
Responsibilities
- Provide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package
- Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships
- Adapt global campaigns for NA markets, ensuring relevance in tone and timing
- Deliver creative proposals for regional brand or community partnerships
- Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback
- Surface early trends, discovery patterns, and local sentiment to guide HQ strategy
Benefits
- general: Equal opportunity employer fostering diverse voices and innovation
- general: Environment where every employee feels supported and inspired to achieve individual and common goals
Tags & Categories
Answer 10 quick questions to check your fit for Publishing Activation Lead - North America Market @ Tencent.
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Publishing Activation Lead - North America Market
Tencent
Publishing Activation Lead - North America Market
Job Description
Publishing Activation Lead - North America Market
📋 Job Overview
The Publishing Activation Lead for the North America Market at Level Infinite, Tencent's global gaming brand, drives publishing presence and engagement by designing and executing localized activations, partnerships, and campaigns that resonate with NA players and creators. This role involves providing deep market insights, building go-to-market plans, adapting global campaigns, and tracking performance to optimize strategies. It requires a strong understanding of North American gamer culture and collaboration with global teams to surface trends and guide headquarters strategy.
📍 Location: Amsterdam, Netherlands
🏢 Business Unit: IEG
📄 Full Description
About the Hiring Team
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
Role PurposeDrive publishing presence and engagement in North America by designing and executing activations, partnerships, and campaigns that resonate with local players and creators.
Key ResponsibilitiesProvide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package.
Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships.
Adapt global campaigns for NA markets, ensuring relevance in tone and timing.
Deliver creative proposals for regional brand or community partnerships.
Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback.
Surface early trends, discovery patterns, and local sentiment to guide HQ strategy.
Who We Look For
Must-Have Experience5–8 years in game publishing or entertainment marketing focused on NA.
Proven success launching or scaling games with measurable engagement or conversion impact.
Hands-on experience with campaign execution and partner management.
Personal AttributesDeep understanding of North American gamer culture.
Collaborative, player-first mindset.
Network among NA creators, agencies, and platform partners.
Organized and comfortable managing campaign calendars and reports.
Experience collaborating cross-regionally with global publishing or brand teams.
Creative and pragmatic - strong at spotting emerging trends or opportunities early.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: Poland
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
What the Role Entails
Role PurposeDrive publishing presence and engagement in North America by designing and executing activations, partnerships, and campaigns that resonate with local players and creators.
Key ResponsibilitiesProvide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package.
Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships.
Adapt global campaigns for NA markets, ensuring relevance in tone and timing.
Deliver creative proposals for regional brand or community partnerships.
Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback.
Surface early trends, discovery patterns, and local sentiment to guide HQ strategy.
Who We Look For
Must-Have Experience5–8 years in game publishing or entertainment marketing focused on NA.
Proven success launching or scaling games with measurable engagement or conversion impact.
Hands-on experience with campaign execution and partner management.
Personal AttributesDeep understanding of North American gamer culture.
Collaborative, player-first mindset.
Network among NA creators, agencies, and platform partners.
Organized and comfortable managing campaign calendars and reports.
Experience collaborating cross-regionally with global publishing or brand teams.
Creative and pragmatic - strong at spotting emerging trends or opportunities early.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: Poland
🎯 Key Responsibilities
- Provide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package
- Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships
- Adapt global campaigns for NA markets, ensuring relevance in tone and timing
- Deliver creative proposals for regional brand or community partnerships
- Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback
- Surface early trends, discovery patterns, and local sentiment to guide HQ strategy
✅ Required Qualifications
- 5–8 years in game publishing or entertainment marketing focused on NA
- Proven success launching or scaling games with measurable engagement or conversion impact
- Hands-on experience with campaign execution and partner management
⭐ Preferred Qualifications
- Network among NA creators, agencies, and platform partners
- Experience collaborating cross-regionally with global publishing or brand teams
🛠️ Required Skills
- Deep understanding of North American gamer culture
- Collaborative, player-first mindset
- Organized and comfortable managing campaign calendars and reports
- Creative and pragmatic - strong at spotting emerging trends or opportunities early
🎁 Benefits
- Equal opportunity employer fostering diverse voices and innovation
- Environment where every employee feels supported and inspired to achieve individual and common goals
Locations
- Amsterdam, Netherlands
Salary
Estimated Salary Rangemedium confidence
90,000 - 140,000 EUR / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Deep understanding of North American gamer cultureintermediate
- Collaborative, player-first mindsetintermediate
- Organized and comfortable managing campaign calendars and reportsintermediate
- Creative and pragmatic - strong at spotting emerging trends or opportunities earlyintermediate
Required Qualifications
- 5–8 years in game publishing or entertainment marketing focused on NA (experience)
- Proven success launching or scaling games with measurable engagement or conversion impact (experience)
- Hands-on experience with campaign execution and partner management (experience)
Preferred Qualifications
- Network among NA creators, agencies, and platform partners (experience)
- Experience collaborating cross-regionally with global publishing or brand teams (experience)
Responsibilities
- Provide deep insight into what resonates with NA players - platforms, creators, tone, and sentiment trends and own a weekly NA Insights Package
- Build and execute NA GTM plans, including localized activations, events, brand collaborations, and creator partnerships
- Adapt global campaigns for NA markets, ensuring relevance in tone and timing
- Deliver creative proposals for regional brand or community partnerships
- Track performance metrics (engagement, wishlists, conversions) and optimize activations based on player feedback
- Surface early trends, discovery patterns, and local sentiment to guide HQ strategy
Benefits
- general: Equal opportunity employer fostering diverse voices and innovation
- general: Environment where every employee feels supported and inspired to achieve individual and common goals
Tags & Categories
Answer 10 quick questions to check your fit for Publishing Activation Lead - North America Market @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs