QQ游戏平台-产品策划-用户体验与活跃提升方向
Tencent
QQ游戏平台-产品策划-用户体验与活跃提升方向
Job Description
QQ游戏平台-产品策划-用户体验与活跃提升方向
📋 Job Overview
The role focuses on enhancing the overall user experience and activity on the QQ Game Center across dual platforms, deeply understanding game industry characteristics to explore user value through demand insights, experience strategy design, and data-driven iterations. It aims to build a high-stickiness, high-value user ecosystem that drives platform user activity, retention, and long-term value growth. Key efforts include diagnosing user experience issues, designing growth strategies, and unifying cross-platform experiences.
📍 Location: Shenzhen, China
🏢 Business Unit: PCG
📄 Full Description
1.负责QQ游戏中心双端整体用户体验打磨与活跃提升，需深度理解结合游戏行业特性，通过用户需求洞察、体验策略设计及数据驱动迭代，探索QQ优势的用户价值，打造高粘性、高价值的用户生态，推动平台用户活跃、留存及长期价值增长；
2.用户体验诊断与策略制定 ：主导平台全链路用户链路分析，挖掘核心体验痛点，输出体验优化策略，推动体验从“可用”到“好用”的升级；
3.用户增长场景设计与落地 ：基于用户分层，设计差异化活跃策略，联动游戏/内容/社区资源，提升用户日均使用时长与核心功能渗透率；
4.跨端体验统一与创新 ：统筹PC、移动端等多端体验一致性，结合游戏用户“碎片化+沉浸式”需求，优化跨端功能适配。
2.用户体验诊断与策略制定 ：主导平台全链路用户链路分析，挖掘核心体验痛点，输出体验优化策略，推动体验从“可用”到“好用”的升级；
3.用户增长场景设计与落地 ：基于用户分层，设计差异化活跃策略，联动游戏/内容/社区资源，提升用户日均使用时长与核心功能渗透率；
4.跨端体验统一与创新 ：统筹PC、移动端等多端体验一致性，结合游戏用户“碎片化+沉浸式”需求，优化跨端功能适配。
🎯 Key Responsibilities
- Responsible for polishing the overall user experience and boosting activity on QQ Game Center's dual platforms, deeply understanding game industry features, exploring QQ's user value through user demand insights, experience strategy design, and data-driven iterations to create a high-stickiness, high-value user ecosystem, driving platform user activity, retention, and long-term value growth.
- User experience diagnosis and strategy formulation: Lead full-chain user journey analysis on the platform, identify core experience pain points, output experience optimization strategies, and promote upgrades from 'usable' to 'user-friendly'.
- User growth scenario design and implementation: Based on user segmentation, design differentiated activity strategies, collaborate with game/content/community resources to increase daily usage time and core function penetration rate.
- Cross-platform experience unification and innovation: Coordinate consistency across PC, mobile, and other platforms, optimize cross-platform function adaptation based on game users' 'fragmented + immersive' needs.
🛠️ Required Skills
- Deep understanding of game industry characteristics
- User demand insights and data-driven iteration
- User journey analysis and experience optimization strategy formulation
- Design of differentiated user growth strategies
- Collaboration with game, content, and community resources
- Cross-platform experience unification and innovation
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Deep understanding of game industry characteristicsintermediate
- User demand insights and data-driven iterationintermediate
- User journey analysis and experience optimization strategy formulationintermediate
- Design of differentiated user growth strategiesintermediate
- Collaboration with game, content, and community resourcesintermediate
- Cross-platform experience unification and innovationintermediate
Responsibilities
- Responsible for polishing the overall user experience and boosting activity on QQ Game Center's dual platforms, deeply understanding game industry features, exploring QQ's user value through user demand insights, experience strategy design, and data-driven iterations to create a high-stickiness, high-value user ecosystem, driving platform user activity, retention, and long-term value growth.
- User experience diagnosis and strategy formulation: Lead full-chain user journey analysis on the platform, identify core experience pain points, output experience optimization strategies, and promote upgrades from 'usable' to 'user-friendly'.
- User growth scenario design and implementation: Based on user segmentation, design differentiated activity strategies, collaborate with game/content/community resources to increase daily usage time and core function penetration rate.
- Cross-platform experience unification and innovation: Coordinate consistency across PC, mobile, and other platforms, optimize cross-platform function adaptation based on game users' 'fragmented + immersive' needs.
Tags & Categories
Answer 10 quick questions to check your fit for QQ游戏平台-产品策划-用户体验与活跃提升方向 @ Tencent.
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QQ游戏平台-产品策划-用户体验与活跃提升方向
Tencent
QQ游戏平台-产品策划-用户体验与活跃提升方向
Job Description
QQ游戏平台-产品策划-用户体验与活跃提升方向
📋 Job Overview
The role focuses on enhancing the overall user experience and activity on the QQ Game Center across dual platforms, deeply understanding game industry characteristics to explore user value through demand insights, experience strategy design, and data-driven iterations. It aims to build a high-stickiness, high-value user ecosystem that drives platform user activity, retention, and long-term value growth. Key efforts include diagnosing user experience issues, designing growth strategies, and unifying cross-platform experiences.
📍 Location: Shenzhen, China
🏢 Business Unit: PCG
📄 Full Description
1.负责QQ游戏中心双端整体用户体验打磨与活跃提升，需深度理解结合游戏行业特性，通过用户需求洞察、体验策略设计及数据驱动迭代，探索QQ优势的用户价值，打造高粘性、高价值的用户生态，推动平台用户活跃、留存及长期价值增长；
2.用户体验诊断与策略制定 ：主导平台全链路用户链路分析，挖掘核心体验痛点，输出体验优化策略，推动体验从“可用”到“好用”的升级；
3.用户增长场景设计与落地 ：基于用户分层，设计差异化活跃策略，联动游戏/内容/社区资源，提升用户日均使用时长与核心功能渗透率；
4.跨端体验统一与创新 ：统筹PC、移动端等多端体验一致性，结合游戏用户“碎片化+沉浸式”需求，优化跨端功能适配。
2.用户体验诊断与策略制定 ：主导平台全链路用户链路分析，挖掘核心体验痛点，输出体验优化策略，推动体验从“可用”到“好用”的升级；
3.用户增长场景设计与落地 ：基于用户分层，设计差异化活跃策略，联动游戏/内容/社区资源，提升用户日均使用时长与核心功能渗透率；
4.跨端体验统一与创新 ：统筹PC、移动端等多端体验一致性，结合游戏用户“碎片化+沉浸式”需求，优化跨端功能适配。
🎯 Key Responsibilities
- Responsible for polishing the overall user experience and boosting activity on QQ Game Center's dual platforms, deeply understanding game industry features, exploring QQ's user value through user demand insights, experience strategy design, and data-driven iterations to create a high-stickiness, high-value user ecosystem, driving platform user activity, retention, and long-term value growth.
- User experience diagnosis and strategy formulation: Lead full-chain user journey analysis on the platform, identify core experience pain points, output experience optimization strategies, and promote upgrades from 'usable' to 'user-friendly'.
- User growth scenario design and implementation: Based on user segmentation, design differentiated activity strategies, collaborate with game/content/community resources to increase daily usage time and core function penetration rate.
- Cross-platform experience unification and innovation: Coordinate consistency across PC, mobile, and other platforms, optimize cross-platform function adaptation based on game users' 'fragmented + immersive' needs.
🛠️ Required Skills
- Deep understanding of game industry characteristics
- User demand insights and data-driven iteration
- User journey analysis and experience optimization strategy formulation
- Design of differentiated user growth strategies
- Collaboration with game, content, and community resources
- Cross-platform experience unification and innovation
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Deep understanding of game industry characteristicsintermediate
- User demand insights and data-driven iterationintermediate
- User journey analysis and experience optimization strategy formulationintermediate
- Design of differentiated user growth strategiesintermediate
- Collaboration with game, content, and community resourcesintermediate
- Cross-platform experience unification and innovationintermediate
Responsibilities
- Responsible for polishing the overall user experience and boosting activity on QQ Game Center's dual platforms, deeply understanding game industry features, exploring QQ's user value through user demand insights, experience strategy design, and data-driven iterations to create a high-stickiness, high-value user ecosystem, driving platform user activity, retention, and long-term value growth.
- User experience diagnosis and strategy formulation: Lead full-chain user journey analysis on the platform, identify core experience pain points, output experience optimization strategies, and promote upgrades from 'usable' to 'user-friendly'.
- User growth scenario design and implementation: Based on user segmentation, design differentiated activity strategies, collaborate with game/content/community resources to increase daily usage time and core function penetration rate.
- Cross-platform experience unification and innovation: Coordinate consistency across PC, mobile, and other platforms, optimize cross-platform function adaptation based on game users' 'fragmented + immersive' needs.
Tags & Categories
Answer 10 quick questions to check your fit for QQ游戏平台-产品策划-用户体验与活跃提升方向 @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs