Senior Marketing Manager
Tencent
Senior Marketing Manager
Job Description
Senior Marketing Manager
📋 Job Overview
As the Senior Marketing Manager for Delta Force in Japan, you will lead comprehensive promotional strategies, from planning and execution to performance analysis and implementation of various marketing initiatives. This role involves analyzing targets and effects based on game versions, resources, and operational goals, while managing influencer marketing, PR, offline events, OOH ads, and UA data optimization. The position requires deep passion for games, especially FPS, and strong strategic and communication skills to drive brand success in the Japanese market.
📍 Location: Business Tower, Tokyo, Japan
🏢 Business Unit: IEG
📄 Full Description
What the Role Entails
『Delta Force』の日本向けプロモーション担当として、ゲームに関連するプロモーションの戦略立案、企画立案、制作進行、効果測定、宣伝施策実行まで幅広い業務に関わっていただきます
戦略立案 各バージョンやリソース状況、ゲーム運営の目標やプロモーションの全体スケジュールなどに基づき、ターゲットおよび効果の分析、戦略の立案/実行
企画/制作進行 インフルエンサーマーケティング、広報、オフラインイベント、OOH広告など、各種施策の企画や進行管理
Web広告（UA）のデータ分析/出稿運用管理 運用型広告のメディア、広告クリエイティブやローカライズなどの継続的な最適化やデータ分析で広告効果の最大化
市场营销事件 结合每个版本和资源情况、游戏运营目标、端外整体节奏，制定市场创意事件，精准把握目标用户的需求及执行。
宣发企划与执行 品牌策略策划及落地执行，包括不限于KOL营销、公关、线下活动、户外广告等。
UA数据分析与广告投放管理 持续改进和优化UA投放渠道、广告素材创意、本地化内容，跟踪和分析投放数据，提升投放成效。
Who We Look For
必須条件
日本ゲーム業界でのマーケティング担当経験3年以上
ゲーム、特にFPSが好きでやりこんでいる方
市場感度や戦略立案力に優れた方
ビジネスレベルでの日本語能力
高いコミュニケーション能力があり、関係各部署とのやり取りを円滑にできる方
歓迎条件
中国語または英語でのコミュニケーションが可能な方は
日本での留学・就業・生活経験がある方
日本向けコンソールゲームのパブリッシング担当経験、PlayStationやXboxなどのプラットフォームに詳しい方
3年以上游戏日本市場营销经验。
有丰富的游戏经验，特别是射击品类，具备出色的市场敏锐度和策略能力，善于沟通，团队合作意识强。
具备日語沟通能力，可以将日语作为工作语言。
有日本留学/生活/工作背景尤佳。
有中文或英語沟通能力尤佳。
有主机游戏发行经验，对PlayStation，Xbox等平台熟悉尤佳。
勤務地 東京（虎ノ門ヒルズビジネスタワー） 賃金
年収額：応相談（昇給/賞与あり）
※経験・スキル等を考慮し、当社規定により優遇します。
※一般社員の場合、固定残業代月35時間分が含まれます。 管理職の場合、固定残業代10時間分が含まれます。
労働時間・休日 就業時間 09:30 ~ 18:30
休憩時間 60分 フレックスタイムあり 完全週休２日制（土日・祝日）
有給休暇：入社初年度は、入社月により期間按分付与。在籍年数踏まえて最大22日
年末年始休暇（12/30～1/3）
病気休暇（有給）：12日/年（有給休暇とは別途付与）
福利厚生
＜各種保険＞ 健康保険 、雇用保険、 労災保険、 厚生年金保険、 総合福祉団体定期保険（GTL） 業務災害安心総合保険（GPA）、団体長期障害所得補償保険（GLTD） 海外旅行保険
＜各種手当＞ 通勤手当(上限5万円/月) 、通信手当（上限1万円/月）、 自己啓発手当（上限2万円/月）、 平日に出社した場合食事補助1800円/日、定期健診手当（上限7万5千円/年1回）
＜支援制度・その他待遇＞ フリードリンクコーナー 、ギフトカード（お盆、正月の2回支給、2万円/1回） 従業員支援プログラム(EAP) 、慶弔見舞金 、永年勤続賞/休暇
この求人広告に記載されているポリシー（給与、福利厚生、労働条件などを含むがこれに限らない）は、会社のリアルタイムポリシーに応じて調整される可能性があります。
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: Japan-Tokyo-Business Tower
『Delta Force』の日本向けプロモーション担当として、ゲームに関連するプロモーションの戦略立案、企画立案、制作進行、効果測定、宣伝施策実行まで幅広い業務に関わっていただきます
戦略立案 各バージョンやリソース状況、ゲーム運営の目標やプロモーションの全体スケジュールなどに基づき、ターゲットおよび効果の分析、戦略の立案/実行
企画/制作進行 インフルエンサーマーケティング、広報、オフラインイベント、OOH広告など、各種施策の企画や進行管理
Web広告（UA）のデータ分析/出稿運用管理 運用型広告のメディア、広告クリエイティブやローカライズなどの継続的な最適化やデータ分析で広告効果の最大化
市场营销事件 结合每个版本和资源情况、游戏运营目标、端外整体节奏，制定市场创意事件，精准把握目标用户的需求及执行。
宣发企划与执行 品牌策略策划及落地执行，包括不限于KOL营销、公关、线下活动、户外广告等。
UA数据分析与广告投放管理 持续改进和优化UA投放渠道、广告素材创意、本地化内容，跟踪和分析投放数据，提升投放成效。
Who We Look For
必須条件
日本ゲーム業界でのマーケティング担当経験3年以上
ゲーム、特にFPSが好きでやりこんでいる方
市場感度や戦略立案力に優れた方
ビジネスレベルでの日本語能力
高いコミュニケーション能力があり、関係各部署とのやり取りを円滑にできる方
歓迎条件
中国語または英語でのコミュニケーションが可能な方は
日本での留学・就業・生活経験がある方
日本向けコンソールゲームのパブリッシング担当経験、PlayStationやXboxなどのプラットフォームに詳しい方
3年以上游戏日本市場营销经验。
有丰富的游戏经验，特别是射击品类，具备出色的市场敏锐度和策略能力，善于沟通，团队合作意识强。
具备日語沟通能力，可以将日语作为工作语言。
有日本留学/生活/工作背景尤佳。
有中文或英語沟通能力尤佳。
有主机游戏发行经验，对PlayStation，Xbox等平台熟悉尤佳。
勤務地 東京（虎ノ門ヒルズビジネスタワー） 賃金
年収額：応相談（昇給/賞与あり）
※経験・スキル等を考慮し、当社規定により優遇します。
※一般社員の場合、固定残業代月35時間分が含まれます。 管理職の場合、固定残業代10時間分が含まれます。
労働時間・休日 就業時間 09:30 ~ 18:30
休憩時間 60分 フレックスタイムあり 完全週休２日制（土日・祝日）
有給休暇：入社初年度は、入社月により期間按分付与。在籍年数踏まえて最大22日
年末年始休暇（12/30～1/3）
病気休暇（有給）：12日/年（有給休暇とは別途付与）
福利厚生
＜各種保険＞ 健康保険 、雇用保険、 労災保険、 厚生年金保険、 総合福祉団体定期保険（GTL） 業務災害安心総合保険（GPA）、団体長期障害所得補償保険（GLTD） 海外旅行保険
＜各種手当＞ 通勤手当(上限5万円/月) 、通信手当（上限1万円/月）、 自己啓発手当（上限2万円/月）、 平日に出社した場合食事補助1800円/日、定期健診手当（上限7万5千円/年1回）
＜支援制度・その他待遇＞ フリードリンクコーナー 、ギフトカード（お盆、正月の2回支給、2万円/1回） 従業員支援プログラム(EAP) 、慶弔見舞金 、永年勤続賞/休暇
この求人広告に記載されているポリシー（給与、福利厚生、労働条件などを含むがこれに限らない）は、会社のリアルタイムポリシーに応じて調整される可能性があります。
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: Japan-Tokyo-Business Tower
🎯 Key Responsibilities
- Strategic planning: Analyze targets and effects based on versions, resources, game operation goals, and overall promotion schedules; formulate and execute strategies
- Planning and production management: Plan and manage various initiatives including influencer marketing, PR, offline events, OOH ads
- UA data analysis and ad operation management: Continuous optimization of media, ad creatives, localization; data analysis to maximize ad effectiveness
- Market marketing events: Formulate creative market events combining versions, resources, game goals, and external rhythms; precisely grasp target user needs and execution
- Promotion planning and execution: Brand strategy planning and implementation, including but not limited to KOL marketing, PR, offline activities, outdoor ads
- UA data analysis and ad投放 management: Continuously improve and optimize UA channels, ad material creatives, localized content; track and analyze data to enhance投放 effectiveness
✅ Required Qualifications
- 3+ years of marketing experience in the Japanese game industry
- Passion for games, especially FPS, with extensive play experience
- Excellent market sensitivity and strategic planning abilities
- Business-level Japanese proficiency
- High communication skills for smooth collaboration across departments
- 3+ years of game marketing experience in the Japanese market
- Rich game experience, particularly in shooting genres, with strong team collaboration awareness
- Japanese communication ability, able to use Japanese as the working language
⭐ Preferred Qualifications
- Communication ability in Chinese or English
- Experience studying, working, or living in Japan
- Publishing experience for console games targeted at Japan, familiarity with platforms like PlayStation or Xbox
- Japanese study/living/work background preferred
- Chinese or English communication ability preferred
- Console game publishing experience, familiarity with PlayStation, Xbox, etc., preferred
🛠️ Required Skills
- Market sensitivity and strategic planning
- Communication and inter-departmental coordination
- Data analysis for UA ads and optimization
- Planning and execution of marketing initiatives
- Game industry knowledge, especially FPS
- Business-level Japanese
🎁 Benefits
- Various insurances: Health insurance, employment insurance, workers' accident compensation insurance, pension insurance, group term life insurance (GTL), business disaster comprehensive insurance (GPA), group long-term disability income compensation insurance (GLTD), overseas travel insurance
- Various allowances: Commuting allowance (up to 50,000 yen/month), communication allowance (up to 10,000 yen/month), self-development allowance (up to 20,000 yen/month), meal subsidy 1,800 yen/day for weekday office attendance, regular health checkup allowance (up to 75,000 yen/year once)
- Support systems and other benefits: Free drink corner, gift cards (issued twice a year during Obon and New Year, 20,000 yen each), employee assistance program (EAP), condolence payments, long-service awards/holidays
- Annual paid leave: Pro-rated in the first year based on entry month, up to 22 days based on years of service
- Year-end and New Year holidays (Dec 30 to Jan 3)
- Sick leave (paid): 12 days/year (separate from annual paid leave)
- Work hours: 09:30 ~ 18:30, 60-minute break, flex time available, complete weekly 2-day holiday system (Sat, Sun, holidays)
- Salary: Negotiable annual income (includes raises/bonuses), favorable consideration based on experience and skills; includes fixed overtime pay (35 hours/month for general employees, 10 hours for managers)
Locations
- Business Tower, Tokyo, Japan
Salary
Estimated Salary Rangemedium confidence
12,000,000 - 18,000,000 JPY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Market sensitivity and strategic planningintermediate
- Communication and inter-departmental coordinationintermediate
- Data analysis for UA ads and optimizationintermediate
- Planning and execution of marketing initiativesintermediate
- Game industry knowledge, especially FPSintermediate
- Business-level Japaneseintermediate
Required Qualifications
- 3+ years of marketing experience in the Japanese game industry (experience)
- Passion for games, especially FPS, with extensive play experience (experience)
- Excellent market sensitivity and strategic planning abilities (experience)
- Business-level Japanese proficiency (experience)
- High communication skills for smooth collaboration across departments (experience)
- 3+ years of game marketing experience in the Japanese market (experience)
- Rich game experience, particularly in shooting genres, with strong team collaboration awareness (experience)
- Japanese communication ability, able to use Japanese as the working language (experience)
Preferred Qualifications
- Communication ability in Chinese or English (experience)
- Experience studying, working, or living in Japan (experience)
- Publishing experience for console games targeted at Japan, familiarity with platforms like PlayStation or Xbox (experience)
- Japanese study/living/work background preferred (experience)
- Chinese or English communication ability preferred (experience)
- Console game publishing experience, familiarity with PlayStation, Xbox, etc., preferred (experience)
Responsibilities
- Strategic planning: Analyze targets and effects based on versions, resources, game operation goals, and overall promotion schedules; formulate and execute strategies
- Planning and production management: Plan and manage various initiatives including influencer marketing, PR, offline events, OOH ads
- UA data analysis and ad operation management: Continuous optimization of media, ad creatives, localization; data analysis to maximize ad effectiveness
- Market marketing events: Formulate creative market events combining versions, resources, game goals, and external rhythms; precisely grasp target user needs and execution
- Promotion planning and execution: Brand strategy planning and implementation, including but not limited to KOL marketing, PR, offline activities, outdoor ads
- UA data analysis and ad投放 management: Continuously improve and optimize UA channels, ad material creatives, localized content; track and analyze data to enhance投放 effectiveness
Benefits
- general: Various insurances: Health insurance, employment insurance, workers' accident compensation insurance, pension insurance, group term life insurance (GTL), business disaster comprehensive insurance (GPA), group long-term disability income compensation insurance (GLTD), overseas travel insurance
- general: Various allowances: Commuting allowance (up to 50,000 yen/month), communication allowance (up to 10,000 yen/month), self-development allowance (up to 20,000 yen/month), meal subsidy 1,800 yen/day for weekday office attendance, regular health checkup allowance (up to 75,000 yen/year once)
- general: Support systems and other benefits: Free drink corner, gift cards (issued twice a year during Obon and New Year, 20,000 yen each), employee assistance program (EAP), condolence payments, long-service awards/holidays
- general: Annual paid leave: Pro-rated in the first year based on entry month, up to 22 days based on years of service
- general: Year-end and New Year holidays (Dec 30 to Jan 3)
- general: Sick leave (paid): 12 days/year (separate from annual paid leave)
- general: Work hours: 09:30 ~ 18:30, 60-minute break, flex time available, complete weekly 2-day holiday system (Sat, Sun, holidays)
- general: Salary: Negotiable annual income (includes raises/bonuses), favorable consideration based on experience and skills; includes fixed overtime pay (35 hours/month for general employees, 10 hours for managers)
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Senior Marketing Manager
Tencent
Senior Marketing Manager
Job Description
Senior Marketing Manager
📋 Job Overview
As the Senior Marketing Manager for Delta Force in Japan, you will lead comprehensive promotional strategies, from planning and execution to performance analysis and implementation of various marketing initiatives. This role involves analyzing targets and effects based on game versions, resources, and operational goals, while managing influencer marketing, PR, offline events, OOH ads, and UA data optimization. The position requires deep passion for games, especially FPS, and strong strategic and communication skills to drive brand success in the Japanese market.
📍 Location: Business Tower, Tokyo, Japan
🏢 Business Unit: IEG
📄 Full Description
What the Role Entails
『Delta Force』の日本向けプロモーション担当として、ゲームに関連するプロモーションの戦略立案、企画立案、制作進行、効果測定、宣伝施策実行まで幅広い業務に関わっていただきます
戦略立案 各バージョンやリソース状況、ゲーム運営の目標やプロモーションの全体スケジュールなどに基づき、ターゲットおよび効果の分析、戦略の立案/実行
企画/制作進行 インフルエンサーマーケティング、広報、オフラインイベント、OOH広告など、各種施策の企画や進行管理
Web広告（UA）のデータ分析/出稿運用管理 運用型広告のメディア、広告クリエイティブやローカライズなどの継続的な最適化やデータ分析で広告効果の最大化
市场营销事件 结合每个版本和资源情况、游戏运营目标、端外整体节奏，制定市场创意事件，精准把握目标用户的需求及执行。
宣发企划与执行 品牌策略策划及落地执行，包括不限于KOL营销、公关、线下活动、户外广告等。
UA数据分析与广告投放管理 持续改进和优化UA投放渠道、广告素材创意、本地化内容，跟踪和分析投放数据，提升投放成效。
Who We Look For
必須条件
日本ゲーム業界でのマーケティング担当経験3年以上
ゲーム、特にFPSが好きでやりこんでいる方
市場感度や戦略立案力に優れた方
ビジネスレベルでの日本語能力
高いコミュニケーション能力があり、関係各部署とのやり取りを円滑にできる方
歓迎条件
中国語または英語でのコミュニケーションが可能な方は
日本での留学・就業・生活経験がある方
日本向けコンソールゲームのパブリッシング担当経験、PlayStationやXboxなどのプラットフォームに詳しい方
3年以上游戏日本市場营销经验。
有丰富的游戏经验，特别是射击品类，具备出色的市场敏锐度和策略能力，善于沟通，团队合作意识强。
具备日語沟通能力，可以将日语作为工作语言。
有日本留学/生活/工作背景尤佳。
有中文或英語沟通能力尤佳。
有主机游戏发行经验，对PlayStation，Xbox等平台熟悉尤佳。
勤務地 東京（虎ノ門ヒルズビジネスタワー） 賃金
年収額：応相談（昇給/賞与あり）
※経験・スキル等を考慮し、当社規定により優遇します。
※一般社員の場合、固定残業代月35時間分が含まれます。 管理職の場合、固定残業代10時間分が含まれます。
労働時間・休日 就業時間 09:30 ~ 18:30
休憩時間 60分 フレックスタイムあり 完全週休２日制（土日・祝日）
有給休暇：入社初年度は、入社月により期間按分付与。在籍年数踏まえて最大22日
年末年始休暇（12/30～1/3）
病気休暇（有給）：12日/年（有給休暇とは別途付与）
福利厚生
＜各種保険＞ 健康保険 、雇用保険、 労災保険、 厚生年金保険、 総合福祉団体定期保険（GTL） 業務災害安心総合保険（GPA）、団体長期障害所得補償保険（GLTD） 海外旅行保険
＜各種手当＞ 通勤手当(上限5万円/月) 、通信手当（上限1万円/月）、 自己啓発手当（上限2万円/月）、 平日に出社した場合食事補助1800円/日、定期健診手当（上限7万5千円/年1回）
＜支援制度・その他待遇＞ フリードリンクコーナー 、ギフトカード（お盆、正月の2回支給、2万円/1回） 従業員支援プログラム(EAP) 、慶弔見舞金 、永年勤続賞/休暇
この求人広告に記載されているポリシー（給与、福利厚生、労働条件などを含むがこれに限らない）は、会社のリアルタイムポリシーに応じて調整される可能性があります。
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: Japan-Tokyo-Business Tower
『Delta Force』の日本向けプロモーション担当として、ゲームに関連するプロモーションの戦略立案、企画立案、制作進行、効果測定、宣伝施策実行まで幅広い業務に関わっていただきます
戦略立案 各バージョンやリソース状況、ゲーム運営の目標やプロモーションの全体スケジュールなどに基づき、ターゲットおよび効果の分析、戦略の立案/実行
企画/制作進行 インフルエンサーマーケティング、広報、オフラインイベント、OOH広告など、各種施策の企画や進行管理
Web広告（UA）のデータ分析/出稿運用管理 運用型広告のメディア、広告クリエイティブやローカライズなどの継続的な最適化やデータ分析で広告効果の最大化
市场营销事件 结合每个版本和资源情况、游戏运营目标、端外整体节奏，制定市场创意事件，精准把握目标用户的需求及执行。
宣发企划与执行 品牌策略策划及落地执行，包括不限于KOL营销、公关、线下活动、户外广告等。
UA数据分析与广告投放管理 持续改进和优化UA投放渠道、广告素材创意、本地化内容，跟踪和分析投放数据，提升投放成效。
Who We Look For
必須条件
日本ゲーム業界でのマーケティング担当経験3年以上
ゲーム、特にFPSが好きでやりこんでいる方
市場感度や戦略立案力に優れた方
ビジネスレベルでの日本語能力
高いコミュニケーション能力があり、関係各部署とのやり取りを円滑にできる方
歓迎条件
中国語または英語でのコミュニケーションが可能な方は
日本での留学・就業・生活経験がある方
日本向けコンソールゲームのパブリッシング担当経験、PlayStationやXboxなどのプラットフォームに詳しい方
3年以上游戏日本市場营销经验。
有丰富的游戏经验，特别是射击品类，具备出色的市场敏锐度和策略能力，善于沟通，团队合作意识强。
具备日語沟通能力，可以将日语作为工作语言。
有日本留学/生活/工作背景尤佳。
有中文或英語沟通能力尤佳。
有主机游戏发行经验，对PlayStation，Xbox等平台熟悉尤佳。
勤務地 東京（虎ノ門ヒルズビジネスタワー） 賃金
年収額：応相談（昇給/賞与あり）
※経験・スキル等を考慮し、当社規定により優遇します。
※一般社員の場合、固定残業代月35時間分が含まれます。 管理職の場合、固定残業代10時間分が含まれます。
労働時間・休日 就業時間 09:30 ~ 18:30
休憩時間 60分 フレックスタイムあり 完全週休２日制（土日・祝日）
有給休暇：入社初年度は、入社月により期間按分付与。在籍年数踏まえて最大22日
年末年始休暇（12/30～1/3）
病気休暇（有給）：12日/年（有給休暇とは別途付与）
福利厚生
＜各種保険＞ 健康保険 、雇用保険、 労災保険、 厚生年金保険、 総合福祉団体定期保険（GTL） 業務災害安心総合保険（GPA）、団体長期障害所得補償保険（GLTD） 海外旅行保険
＜各種手当＞ 通勤手当(上限5万円/月) 、通信手当（上限1万円/月）、 自己啓発手当（上限2万円/月）、 平日に出社した場合食事補助1800円/日、定期健診手当（上限7万5千円/年1回）
＜支援制度・その他待遇＞ フリードリンクコーナー 、ギフトカード（お盆、正月の2回支給、2万円/1回） 従業員支援プログラム(EAP) 、慶弔見舞金 、永年勤続賞/休暇
この求人広告に記載されているポリシー（給与、福利厚生、労働条件などを含むがこれに限らない）は、会社のリアルタイムポリシーに応じて調整される可能性があります。
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Work Location: Japan-Tokyo-Business Tower
🎯 Key Responsibilities
- Strategic planning: Analyze targets and effects based on versions, resources, game operation goals, and overall promotion schedules; formulate and execute strategies
- Planning and production management: Plan and manage various initiatives including influencer marketing, PR, offline events, OOH ads
- UA data analysis and ad operation management: Continuous optimization of media, ad creatives, localization; data analysis to maximize ad effectiveness
- Market marketing events: Formulate creative market events combining versions, resources, game goals, and external rhythms; precisely grasp target user needs and execution
- Promotion planning and execution: Brand strategy planning and implementation, including but not limited to KOL marketing, PR, offline activities, outdoor ads
- UA data analysis and ad投放 management: Continuously improve and optimize UA channels, ad material creatives, localized content; track and analyze data to enhance投放 effectiveness
✅ Required Qualifications
- 3+ years of marketing experience in the Japanese game industry
- Passion for games, especially FPS, with extensive play experience
- Excellent market sensitivity and strategic planning abilities
- Business-level Japanese proficiency
- High communication skills for smooth collaboration across departments
- 3+ years of game marketing experience in the Japanese market
- Rich game experience, particularly in shooting genres, with strong team collaboration awareness
- Japanese communication ability, able to use Japanese as the working language
⭐ Preferred Qualifications
- Communication ability in Chinese or English
- Experience studying, working, or living in Japan
- Publishing experience for console games targeted at Japan, familiarity with platforms like PlayStation or Xbox
- Japanese study/living/work background preferred
- Chinese or English communication ability preferred
- Console game publishing experience, familiarity with PlayStation, Xbox, etc., preferred
🛠️ Required Skills
- Market sensitivity and strategic planning
- Communication and inter-departmental coordination
- Data analysis for UA ads and optimization
- Planning and execution of marketing initiatives
- Game industry knowledge, especially FPS
- Business-level Japanese
🎁 Benefits
- Various insurances: Health insurance, employment insurance, workers' accident compensation insurance, pension insurance, group term life insurance (GTL), business disaster comprehensive insurance (GPA), group long-term disability income compensation insurance (GLTD), overseas travel insurance
- Various allowances: Commuting allowance (up to 50,000 yen/month), communication allowance (up to 10,000 yen/month), self-development allowance (up to 20,000 yen/month), meal subsidy 1,800 yen/day for weekday office attendance, regular health checkup allowance (up to 75,000 yen/year once)
- Support systems and other benefits: Free drink corner, gift cards (issued twice a year during Obon and New Year, 20,000 yen each), employee assistance program (EAP), condolence payments, long-service awards/holidays
- Annual paid leave: Pro-rated in the first year based on entry month, up to 22 days based on years of service
- Year-end and New Year holidays (Dec 30 to Jan 3)
- Sick leave (paid): 12 days/year (separate from annual paid leave)
- Work hours: 09:30 ~ 18:30, 60-minute break, flex time available, complete weekly 2-day holiday system (Sat, Sun, holidays)
- Salary: Negotiable annual income (includes raises/bonuses), favorable consideration based on experience and skills; includes fixed overtime pay (35 hours/month for general employees, 10 hours for managers)
Locations
- Business Tower, Tokyo, Japan
Salary
Estimated Salary Rangemedium confidence
12,000,000 - 18,000,000 JPY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Market sensitivity and strategic planningintermediate
- Communication and inter-departmental coordinationintermediate
- Data analysis for UA ads and optimizationintermediate
- Planning and execution of marketing initiativesintermediate
- Game industry knowledge, especially FPSintermediate
- Business-level Japaneseintermediate
Required Qualifications
- 3+ years of marketing experience in the Japanese game industry (experience)
- Passion for games, especially FPS, with extensive play experience (experience)
- Excellent market sensitivity and strategic planning abilities (experience)
- Business-level Japanese proficiency (experience)
- High communication skills for smooth collaboration across departments (experience)
- 3+ years of game marketing experience in the Japanese market (experience)
- Rich game experience, particularly in shooting genres, with strong team collaboration awareness (experience)
- Japanese communication ability, able to use Japanese as the working language (experience)
Preferred Qualifications
- Communication ability in Chinese or English (experience)
- Experience studying, working, or living in Japan (experience)
- Publishing experience for console games targeted at Japan, familiarity with platforms like PlayStation or Xbox (experience)
- Japanese study/living/work background preferred (experience)
- Chinese or English communication ability preferred (experience)
- Console game publishing experience, familiarity with PlayStation, Xbox, etc., preferred (experience)
Responsibilities
- Strategic planning: Analyze targets and effects based on versions, resources, game operation goals, and overall promotion schedules; formulate and execute strategies
- Planning and production management: Plan and manage various initiatives including influencer marketing, PR, offline events, OOH ads
- UA data analysis and ad operation management: Continuous optimization of media, ad creatives, localization; data analysis to maximize ad effectiveness
- Market marketing events: Formulate creative market events combining versions, resources, game goals, and external rhythms; precisely grasp target user needs and execution
- Promotion planning and execution: Brand strategy planning and implementation, including but not limited to KOL marketing, PR, offline activities, outdoor ads
- UA data analysis and ad投放 management: Continuously improve and optimize UA channels, ad material creatives, localized content; track and analyze data to enhance投放 effectiveness
Benefits
- general: Various insurances: Health insurance, employment insurance, workers' accident compensation insurance, pension insurance, group term life insurance (GTL), business disaster comprehensive insurance (GPA), group long-term disability income compensation insurance (GLTD), overseas travel insurance
- general: Various allowances: Commuting allowance (up to 50,000 yen/month), communication allowance (up to 10,000 yen/month), self-development allowance (up to 20,000 yen/month), meal subsidy 1,800 yen/day for weekday office attendance, regular health checkup allowance (up to 75,000 yen/year once)
- general: Support systems and other benefits: Free drink corner, gift cards (issued twice a year during Obon and New Year, 20,000 yen each), employee assistance program (EAP), condolence payments, long-service awards/holidays
- general: Annual paid leave: Pro-rated in the first year based on entry month, up to 22 days based on years of service
- general: Year-end and New Year holidays (Dec 30 to Jan 3)
- general: Sick leave (paid): 12 days/year (separate from annual paid leave)
- general: Work hours: 09:30 ~ 18:30, 60-minute break, flex time available, complete weekly 2-day holiday system (Sat, Sun, holidays)
- general: Salary: Negotiable annual income (includes raises/bonuses), favorable consideration based on experience and skills; includes fixed overtime pay (35 hours/month for general employees, 10 hours for managers)
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