Senior Marketing Manager
Tencent
Senior Marketing Manager
Job Description
Senior Marketing Manager
📋 Job Overview
Level Infinite, Tencent's international gaming brand, seeks a Senior Marketing Manager to lead global influencer and content marketing for its portfolio of popular games like PUBG MOBILE and Honor of Kings. The role focuses on developing KOL strategies, executing promotional campaigns, and building overseas influencer ecosystems to drive player engagement and growth. Based in Shenzhen, China, this position requires close collaboration with teams to innovate content distribution and expand reach.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
团队介绍
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。
Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。
Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。
想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。
岗位职责
1.负责游戏产品在全球市场的网红宣传及内容营销工作。分析目标市场用户对内容需求，制定KOL整体策略、方案以及内容运营方案；
2.撬动全球网红、MCN、主流平台渠道资源，策划宣传方案并负责执行落地，确保活动目标与项目目标一致，最终对产品新增和活跃负责；
3.探索并搭建海外游戏KOL生态体系，并不断挖掘高潜力KOL进行重点培育，并基于多项目的实践不断迭代优化；
4.与合作团队、渠道伙伴、区域团队做密切的合作沟通，拓展内容分发渠道，发掘新兴推广手段等。
岗位要求
1.5年及以上工作经验，有丰富的游戏经验，有网红推广、视频、直播、同人等内容创作经验者优先；
2.有敏锐的游戏和娱乐触觉，善于捕捉创新形式和内容话题热点； 具有良好的运营意识，较强的逻辑思维能力与数据分析能力；
3.熟悉海外各类型的网红培养及内容形式，以及海外内容平台平台等，能独立完成推广策划案及实施；
4.熟悉YouTube、Twitch、Instagram、Facebook、Twitter、Tiktok等平台玩法和推荐机制者更佳；
5.有较强的抗压能力及自我驱动能力，有极强的工作责任心和团队合作精神。
6.有带领团队经验者更佳。
腾讯致力于提供平等就业机会
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
Work Location: China-Shenzhen
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。
Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。
Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。
想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。
岗位职责
1.负责游戏产品在全球市场的网红宣传及内容营销工作。分析目标市场用户对内容需求，制定KOL整体策略、方案以及内容运营方案；
2.撬动全球网红、MCN、主流平台渠道资源，策划宣传方案并负责执行落地，确保活动目标与项目目标一致，最终对产品新增和活跃负责；
3.探索并搭建海外游戏KOL生态体系，并不断挖掘高潜力KOL进行重点培育，并基于多项目的实践不断迭代优化；
4.与合作团队、渠道伙伴、区域团队做密切的合作沟通，拓展内容分发渠道，发掘新兴推广手段等。
岗位要求
1.5年及以上工作经验，有丰富的游戏经验，有网红推广、视频、直播、同人等内容创作经验者优先；
2.有敏锐的游戏和娱乐触觉，善于捕捉创新形式和内容话题热点； 具有良好的运营意识，较强的逻辑思维能力与数据分析能力；
3.熟悉海外各类型的网红培养及内容形式，以及海外内容平台平台等，能独立完成推广策划案及实施；
4.熟悉YouTube、Twitch、Instagram、Facebook、Twitter、Tiktok等平台玩法和推荐机制者更佳；
5.有较强的抗压能力及自我驱动能力，有极强的工作责任心和团队合作精神。
6.有带领团队经验者更佳。
腾讯致力于提供平等就业机会
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
Work Location: China-Shenzhen
🎯 Key Responsibilities
- Responsible for influencer promotion and content marketing of game products in global markets. Analyze target market user content needs, formulate overall KOL strategies, plans, and content operation plans
- Leverage global influencers, MCNs, mainstream platform channel resources, plan promotional schemes and be responsible for execution and implementation, ensure activity goals align with project goals, ultimately responsible for product acquisition and activity
- Explore and build overseas game KOL ecosystem, continuously discover high-potential KOLs for key cultivation, and iteratively optimize based on multi-project practices
- Close collaboration and communication with partner teams, channel partners, regional teams to expand content distribution channels and discover emerging promotion methods
✅ Required Qualifications
- 5 years or more of work experience
- Rich gaming experience
⭐ Preferred Qualifications
- Experience in influencer promotion, video, live streaming, or fan content creation
- Experience leading teams
🛠️ Required Skills
- Sharp gaming and entertainment sense, good at capturing innovative forms and content topic hotspots
- Strong operational awareness, logical thinking ability, and data analysis ability
- Familiar with overseas influencer cultivation and content forms, as well as overseas content platforms, able to independently complete promotion plans and implementation
- Familiar with YouTube, Twitch, Instagram, Facebook, Twitter, TikTok platform mechanics and recommendation algorithms
- Strong stress resistance and self-driven ability, strong sense of work responsibility and team collaboration spirit
🎁 Benefits
- Equal employment opportunity
- Fair and inclusive work environment
- Diverse voices to spark innovation
- Supportive and motivating atmosphere for personal and collective development
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
300,000 - 800,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Sharp gaming and entertainment sense, good at capturing innovative forms and content topic hotspotsintermediate
- Strong operational awareness, logical thinking ability, and data analysis abilityintermediate
- Familiar with overseas influencer cultivation and content forms, as well as overseas content platforms, able to independently complete promotion plans and implementationintermediate
- Familiar with YouTube, Twitch, Instagram, Facebook, Twitter, TikTok platform mechanics and recommendation algorithmsintermediate
- Strong stress resistance and self-driven ability, strong sense of work responsibility and team collaboration spiritintermediate
Required Qualifications
- 5 years or more of work experience (experience)
- Rich gaming experience (experience)
Preferred Qualifications
- Experience in influencer promotion, video, live streaming, or fan content creation (experience)
- Experience leading teams (experience)
Responsibilities
- Responsible for influencer promotion and content marketing of game products in global markets. Analyze target market user content needs, formulate overall KOL strategies, plans, and content operation plans
- Leverage global influencers, MCNs, mainstream platform channel resources, plan promotional schemes and be responsible for execution and implementation, ensure activity goals align with project goals, ultimately responsible for product acquisition and activity
- Explore and build overseas game KOL ecosystem, continuously discover high-potential KOLs for key cultivation, and iteratively optimize based on multi-project practices
- Close collaboration and communication with partner teams, channel partners, regional teams to expand content distribution channels and discover emerging promotion methods
Benefits
- general: Equal employment opportunity
- general: Fair and inclusive work environment
- general: Diverse voices to spark innovation
- general: Supportive and motivating atmosphere for personal and collective development
Tags & Categories
Answer 10 quick questions to check your fit for Senior Marketing Manager @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs
Senior Marketing Manager
Tencent
Senior Marketing Manager
Job Description
Senior Marketing Manager
📋 Job Overview
Level Infinite, Tencent's international gaming brand, seeks a Senior Marketing Manager to lead global influencer and content marketing for its portfolio of popular games like PUBG MOBILE and Honor of Kings. The role focuses on developing KOL strategies, executing promotional campaigns, and building overseas influencer ecosystems to drive player engagement and growth. Based in Shenzhen, China, this position requires close collaboration with teams to innovate content distribution and expand reach.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
团队介绍
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。
Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。
Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。
想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。
岗位职责
1.负责游戏产品在全球市场的网红宣传及内容营销工作。分析目标市场用户对内容需求，制定KOL整体策略、方案以及内容运营方案；
2.撬动全球网红、MCN、主流平台渠道资源，策划宣传方案并负责执行落地，确保活动目标与项目目标一致，最终对产品新增和活跃负责；
3.探索并搭建海外游戏KOL生态体系，并不断挖掘高潜力KOL进行重点培育，并基于多项目的实践不断迭代优化；
4.与合作团队、渠道伙伴、区域团队做密切的合作沟通，拓展内容分发渠道，发掘新兴推广手段等。
岗位要求
1.5年及以上工作经验，有丰富的游戏经验，有网红推广、视频、直播、同人等内容创作经验者优先；
2.有敏锐的游戏和娱乐触觉，善于捕捉创新形式和内容话题热点； 具有良好的运营意识，较强的逻辑思维能力与数据分析能力；
3.熟悉海外各类型的网红培养及内容形式，以及海外内容平台平台等，能独立完成推广策划案及实施；
4.熟悉YouTube、Twitch、Instagram、Facebook、Twitter、Tiktok等平台玩法和推荐机制者更佳；
5.有较强的抗压能力及自我驱动能力，有极强的工作责任心和团队合作精神。
6.有带领团队经验者更佳。
腾讯致力于提供平等就业机会
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
Work Location: China-Shenzhen
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。
Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。
Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。
想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。
岗位职责
1.负责游戏产品在全球市场的网红宣传及内容营销工作。分析目标市场用户对内容需求，制定KOL整体策略、方案以及内容运营方案；
2.撬动全球网红、MCN、主流平台渠道资源，策划宣传方案并负责执行落地，确保活动目标与项目目标一致，最终对产品新增和活跃负责；
3.探索并搭建海外游戏KOL生态体系，并不断挖掘高潜力KOL进行重点培育，并基于多项目的实践不断迭代优化；
4.与合作团队、渠道伙伴、区域团队做密切的合作沟通，拓展内容分发渠道，发掘新兴推广手段等。
岗位要求
1.5年及以上工作经验，有丰富的游戏经验，有网红推广、视频、直播、同人等内容创作经验者优先；
2.有敏锐的游戏和娱乐触觉，善于捕捉创新形式和内容话题热点； 具有良好的运营意识，较强的逻辑思维能力与数据分析能力；
3.熟悉海外各类型的网红培养及内容形式，以及海外内容平台平台等，能独立完成推广策划案及实施；
4.熟悉YouTube、Twitch、Instagram、Facebook、Twitter、Tiktok等平台玩法和推荐机制者更佳；
5.有较强的抗压能力及自我驱动能力，有极强的工作责任心和团队合作精神。
6.有带领团队经验者更佳。
腾讯致力于提供平等就业机会
在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。
Work Location: China-Shenzhen
🎯 Key Responsibilities
- Responsible for influencer promotion and content marketing of game products in global markets. Analyze target market user content needs, formulate overall KOL strategies, plans, and content operation plans
- Leverage global influencers, MCNs, mainstream platform channel resources, plan promotional schemes and be responsible for execution and implementation, ensure activity goals align with project goals, ultimately responsible for product acquisition and activity
- Explore and build overseas game KOL ecosystem, continuously discover high-potential KOLs for key cultivation, and iteratively optimize based on multi-project practices
- Close collaboration and communication with partner teams, channel partners, regional teams to expand content distribution channels and discover emerging promotion methods
✅ Required Qualifications
- 5 years or more of work experience
- Rich gaming experience
⭐ Preferred Qualifications
- Experience in influencer promotion, video, live streaming, or fan content creation
- Experience leading teams
🛠️ Required Skills
- Sharp gaming and entertainment sense, good at capturing innovative forms and content topic hotspots
- Strong operational awareness, logical thinking ability, and data analysis ability
- Familiar with overseas influencer cultivation and content forms, as well as overseas content platforms, able to independently complete promotion plans and implementation
- Familiar with YouTube, Twitch, Instagram, Facebook, Twitter, TikTok platform mechanics and recommendation algorithms
- Strong stress resistance and self-driven ability, strong sense of work responsibility and team collaboration spirit
🎁 Benefits
- Equal employment opportunity
- Fair and inclusive work environment
- Diverse voices to spark innovation
- Supportive and motivating atmosphere for personal and collective development
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
300,000 - 800,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Sharp gaming and entertainment sense, good at capturing innovative forms and content topic hotspotsintermediate
- Strong operational awareness, logical thinking ability, and data analysis abilityintermediate
- Familiar with overseas influencer cultivation and content forms, as well as overseas content platforms, able to independently complete promotion plans and implementationintermediate
- Familiar with YouTube, Twitch, Instagram, Facebook, Twitter, TikTok platform mechanics and recommendation algorithmsintermediate
- Strong stress resistance and self-driven ability, strong sense of work responsibility and team collaboration spiritintermediate
Required Qualifications
- 5 years or more of work experience (experience)
- Rich gaming experience (experience)
Preferred Qualifications
- Experience in influencer promotion, video, live streaming, or fan content creation (experience)
- Experience leading teams (experience)
Responsibilities
- Responsible for influencer promotion and content marketing of game products in global markets. Analyze target market user content needs, formulate overall KOL strategies, plans, and content operation plans
- Leverage global influencers, MCNs, mainstream platform channel resources, plan promotional schemes and be responsible for execution and implementation, ensure activity goals align with project goals, ultimately responsible for product acquisition and activity
- Explore and build overseas game KOL ecosystem, continuously discover high-potential KOLs for key cultivation, and iteratively optimize based on multi-project practices
- Close collaboration and communication with partner teams, channel partners, regional teams to expand content distribution channels and discover emerging promotion methods
Benefits
- general: Equal employment opportunity
- general: Fair and inclusive work environment
- general: Diverse voices to spark innovation
- general: Supportive and motivating atmosphere for personal and collective development
Tags & Categories
Answer 10 quick questions to check your fit for Senior Marketing Manager @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs