二次元游戏市场营销经理
Tencent
二次元游戏市场营销经理
Job Description
二次元游戏市场营销经理
📋 Job Overview
The Marketing Manager for 2D Anime Games at Tencent is responsible for overseeing brand and marketing planning, execution, and analysis throughout the full lifecycle of new anime-style game products in the domestic server region. This role involves developing creative packaging schemes, optimizing execution effects, and conducting market insights and user research to build product competitiveness. Additionally, the position manages market budgets and project evaluations to ensure alignment with project goals.
📍 Location: Shanghai, China
🏢 Business Unit: IEG
📄 Full Description
2.通过行业洞察、市场分析、品类用户深度研究相关工作，构建产品竞争力逻辑矩阵，深挖不同圈层的目标用户诉求，通过结构性的内容输出、与产品研发项目组紧密协作，以营销思维反哺项目，更好实现项目目标；
3.负责市场预算管理以及立项验收评估等工作。
🎯 Key Responsibilities
- Manage brand and marketing planning, execution, and analysis for new 2D anime products throughout their full lifecycle in the domestic region, completing creative packaging schemes and optimizing execution effects at each stage.
- Conduct industry insights, market analysis, and in-depth user research for product categories to build a competitiveness logic matrix, deeply explore target user needs across different communities, and collaborate closely with product development teams using marketing perspectives to support project goals.
- Handle market budget management and project initiation acceptance evaluations.
🛠️ Required Skills
- Industry insight and market analysis
- In-depth user research and segmentation
- Creative planning and execution
- Budget management
- Cross-functional collaboration with product teams
- Marketing strategy development
Locations
- Shanghai, China
Salary
300,000 - 800,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Industry insight and market analysisintermediate
- In-depth user research and segmentationintermediate
- Creative planning and executionintermediate
- Budget managementintermediate
- Cross-functional collaboration with product teamsintermediate
- Marketing strategy developmentintermediate
Responsibilities
- Manage brand and marketing planning, execution, and analysis for new 2D anime products throughout their full lifecycle in the domestic region, completing creative packaging schemes and optimizing execution effects at each stage.
- Conduct industry insights, market analysis, and in-depth user research for product categories to build a competitiveness logic matrix, deeply explore target user needs across different communities, and collaborate closely with product development teams using marketing perspectives to support project goals.
- Handle market budget management and project initiation acceptance evaluations.
Tags & Categories
Answer 10 quick questions to check your fit for 二次元游戏市场营销经理 @ Tencent.
Related Books and Jobs
二次元游戏市场营销经理
Tencent
二次元游戏市场营销经理
Job Description
二次元游戏市场营销经理
📋 Job Overview
The Marketing Manager for 2D Anime Games at Tencent is responsible for overseeing brand and marketing planning, execution, and analysis throughout the full lifecycle of new anime-style game products in the domestic server region. This role involves developing creative packaging schemes, optimizing execution effects, and conducting market insights and user research to build product competitiveness. Additionally, the position manages market budgets and project evaluations to ensure alignment with project goals.
📍 Location: Shanghai, China
🏢 Business Unit: IEG
📄 Full Description
2.通过行业洞察、市场分析、品类用户深度研究相关工作，构建产品竞争力逻辑矩阵，深挖不同圈层的目标用户诉求，通过结构性的内容输出、与产品研发项目组紧密协作，以营销思维反哺项目，更好实现项目目标；
3.负责市场预算管理以及立项验收评估等工作。
🎯 Key Responsibilities
- Manage brand and marketing planning, execution, and analysis for new 2D anime products throughout their full lifecycle in the domestic region, completing creative packaging schemes and optimizing execution effects at each stage.
- Conduct industry insights, market analysis, and in-depth user research for product categories to build a competitiveness logic matrix, deeply explore target user needs across different communities, and collaborate closely with product development teams using marketing perspectives to support project goals.
- Handle market budget management and project initiation acceptance evaluations.
🛠️ Required Skills
- Industry insight and market analysis
- In-depth user research and segmentation
- Creative planning and execution
- Budget management
- Cross-functional collaboration with product teams
- Marketing strategy development
Locations
- Shanghai, China
Salary
300,000 - 800,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Industry insight and market analysisintermediate
- In-depth user research and segmentationintermediate
- Creative planning and executionintermediate
- Budget managementintermediate
- Cross-functional collaboration with product teamsintermediate
- Marketing strategy developmentintermediate
Responsibilities
- Manage brand and marketing planning, execution, and analysis for new 2D anime products throughout their full lifecycle in the domestic region, completing creative packaging schemes and optimizing execution effects at each stage.
- Conduct industry insights, market analysis, and in-depth user research for product categories to build a competitiveness logic matrix, deeply explore target user needs across different communities, and collaborate closely with product development teams using marketing perspectives to support project goals.
- Handle market budget management and project initiation acceptance evaluations.
Tags & Categories
Answer 10 quick questions to check your fit for 二次元游戏市场营销经理 @ Tencent.
Related Books and Jobs