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《王者荣耀:世界》-市场宣发经理

Tencent

Marketing Jobs

《王者荣耀:世界》-市场宣发经理

full-timePosted: Nov 11, 2025

Job Description

《王者荣耀:世界》-市场宣发经理

📋 Job Overview

The Marketing and Promotion Manager for 'Honor of Kings: World' is responsible for leading domestic promotional efforts, bridging product and distribution teams to analyze industry trends, product features, and user needs. This role involves developing promotion strategies, planning and executing marketing campaigns across various modules, and coordinating internal and external resources to maximize promotional impact. The position emphasizes team collaboration, project management, risk control, and continuous improvement.

📍 Location: Shanghai, China

🏢 Business Unit: IEG

📄 Full Description

1.负责《王者荣耀:世界》的国内宣发工作,作为产品团队与发行团队的关键中间环节,洞察分析行业、产品和用户诉求,负责产品卖点梳理及产品信息转译,应用于相关版本玩法、重点商业化推广等;
2.基于产品制定的宣发策略,依据运营节点及版本内容制定宣发节点规划,负责跟进和把控创意素材、媒体稿件、话题传播、推广活动等不同营销模块的细案策划和执行工作,为发行增长负责;
3.内部协调各发行合作团队,外部有效整合优质合作资源,最大化宣发效益;
4.推进团队协作和项目落地,把控项目风险,不断进行总结和沉淀。

🎯 Key Responsibilities

  • 负责《王者荣耀:世界》的国内宣发工作,作为产品团队与发行团队的关键中间环节,洞察分析行业、产品和用户诉求,负责产品卖点梳理及产品信息转译,应用于相关版本玩法、重点商业化推广等
  • 基于产品制定的宣发策略,依据运营节点及版本内容制定宣发节点规划,负责跟进和把控创意素材、媒体稿件、话题传播、推广活动等不同营销模块的细案策划和执行工作,为发行增长负责
  • 内部协调各发行合作团队,外部有效整合优质合作资源,最大化宣发效益
  • 推进团队协作和项目落地,把控项目风险,不断进行总结和沉淀

Locations

  • Shanghai, China

Salary

Estimated Salary Rangemedium confidence

300,000 - 600,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Responsibilities

  • 负责《王者荣耀:世界》的国内宣发工作,作为产品团队与发行团队的关键中间环节,洞察分析行业、产品和用户诉求,负责产品卖点梳理及产品信息转译,应用于相关版本玩法、重点商业化推广等
  • 基于产品制定的宣发策略,依据运营节点及版本内容制定宣发节点规划,负责跟进和把控创意素材、媒体稿件、话题传播、推广活动等不同营销模块的细案策划和执行工作,为发行增长负责
  • 内部协调各发行合作团队,外部有效整合优质合作资源,最大化宣发效益
  • 推进团队协作和项目落地,把控项目风险,不断进行总结和沉淀

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《王者荣耀:世界》-市场宣发经理

Tencent

Marketing Jobs

《王者荣耀:世界》-市场宣发经理

full-timePosted: Nov 11, 2025

Job Description

《王者荣耀:世界》-市场宣发经理

📋 Job Overview

The Marketing and Promotion Manager for 'Honor of Kings: World' is responsible for leading domestic promotional efforts, bridging product and distribution teams to analyze industry trends, product features, and user needs. This role involves developing promotion strategies, planning and executing marketing campaigns across various modules, and coordinating internal and external resources to maximize promotional impact. The position emphasizes team collaboration, project management, risk control, and continuous improvement.

📍 Location: Shanghai, China

🏢 Business Unit: IEG

📄 Full Description

1.负责《王者荣耀:世界》的国内宣发工作,作为产品团队与发行团队的关键中间环节,洞察分析行业、产品和用户诉求,负责产品卖点梳理及产品信息转译,应用于相关版本玩法、重点商业化推广等;
2.基于产品制定的宣发策略,依据运营节点及版本内容制定宣发节点规划,负责跟进和把控创意素材、媒体稿件、话题传播、推广活动等不同营销模块的细案策划和执行工作,为发行增长负责;
3.内部协调各发行合作团队,外部有效整合优质合作资源,最大化宣发效益;
4.推进团队协作和项目落地,把控项目风险,不断进行总结和沉淀。

🎯 Key Responsibilities

  • 负责《王者荣耀:世界》的国内宣发工作,作为产品团队与发行团队的关键中间环节,洞察分析行业、产品和用户诉求,负责产品卖点梳理及产品信息转译,应用于相关版本玩法、重点商业化推广等
  • 基于产品制定的宣发策略,依据运营节点及版本内容制定宣发节点规划,负责跟进和把控创意素材、媒体稿件、话题传播、推广活动等不同营销模块的细案策划和执行工作,为发行增长负责
  • 内部协调各发行合作团队,外部有效整合优质合作资源,最大化宣发效益
  • 推进团队协作和项目落地,把控项目风险,不断进行总结和沉淀

Locations

  • Shanghai, China

Salary

Estimated Salary Rangemedium confidence

300,000 - 600,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Responsibilities

  • 负责《王者荣耀:世界》的国内宣发工作,作为产品团队与发行团队的关键中间环节,洞察分析行业、产品和用户诉求,负责产品卖点梳理及产品信息转译,应用于相关版本玩法、重点商业化推广等
  • 基于产品制定的宣发策略,依据运营节点及版本内容制定宣发节点规划,负责跟进和把控创意素材、媒体稿件、话题传播、推广活动等不同营销模块的细案策划和执行工作,为发行增长负责
  • 内部协调各发行合作团队,外部有效整合优质合作资源,最大化宣发效益
  • 推进团队协作和项目落地,把控项目风险,不断进行总结和沉淀

Target Your Resume for "《王者荣耀:世界》-市场宣发经理" , Tencent

Get personalized recommendations to optimize your resume specifically for 《王者荣耀:世界》-市场宣发经理. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "《王者荣耀:世界》-市场宣发经理" , Tencent

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

TencentShanghaiChinaIEGIEG

Answer 10 quick questions to check your fit for 《王者荣耀:世界》-市场宣发经理 @ Tencent.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.