海外产品行销专家
Tencent
海外产品行销专家
Job Description
海外产品行销专家
📋 Job Overview
The Overseas Product Marketing Specialist role at Tencent focuses on driving AI product marketing strategies in international markets. Responsibilities include developing market positioning, creating localized content, managing social media operations, optimizing advertising, and providing market insights to enhance product competitiveness. The position requires close collaboration with cross-functional teams to align marketing efforts with product development and customer needs.
📍 Location: Shanghai, China
🏢 Business Unit: CSIG
📄 Full Description
1.产品市场策略与定位：负责AI产品在海外市场的整体营销策略规划，包括目标市场定位、营销策略分析；深度理解产品功能、技术优势及用户价值，将产品特性转化为市场语言，制定产品定位和核心信息传递框架；配合制定产品GTM策略，协调市场活动与产品发布节奏，提高品牌影响力；
2.2. 产品内容与传播：产出高质量产品营销内容（技术白皮书、案例研究；联合市场资源，产出视频、新闻稿等），突出AI产品的技术优势与应用场景，适配本地化文化语境；
3.运营海外社交媒体矩阵：通过内容营销、KOL合作、增长黑客策略提升产品声量与用户转化率；
4.优化搜索和广告投放：提升自然流量和付费流量的转化效率，对销售线索生成和GMV增长负责，优化引擎（SEO/SEM）及网站用户体验管理；优化海外社交媒体等渠道的预算投放；
5.市场洞察与产品反馈：跟踪AI行业趋势、竞品动态及用户反馈，定期输出分析报告并协助调整市场策略；
6.收集并分析海外用户反馈，协同产品团队优化产品功能与体验，增强产品市场竞争力；
7.跨部门协同：与市场、产品、销售、研发团队紧密合作，确保营销策略与产品功能、客户需求对齐。
2.2. 产品内容与传播：产出高质量产品营销内容（技术白皮书、案例研究；联合市场资源，产出视频、新闻稿等），突出AI产品的技术优势与应用场景，适配本地化文化语境；
3.运营海外社交媒体矩阵：通过内容营销、KOL合作、增长黑客策略提升产品声量与用户转化率；
4.优化搜索和广告投放：提升自然流量和付费流量的转化效率，对销售线索生成和GMV增长负责，优化引擎（SEO/SEM）及网站用户体验管理；优化海外社交媒体等渠道的预算投放；
5.市场洞察与产品反馈：跟踪AI行业趋势、竞品动态及用户反馈，定期输出分析报告并协助调整市场策略；
6.收集并分析海外用户反馈，协同产品团队优化产品功能与体验，增强产品市场竞争力；
7.跨部门协同：与市场、产品、销售、研发团队紧密合作，确保营销策略与产品功能、客户需求对齐。
🎯 Key Responsibilities
- Develop overall marketing strategy and positioning for AI products in overseas markets, including target market analysis and GTM strategies to boost brand influence.
- Create high-quality product marketing content such as technical whitepapers, case studies, videos, and press releases, adapting to local cultural contexts.
- Operate overseas social media matrix using content marketing, KOL collaborations, and growth hacking to increase product visibility and user conversion rates.
- Optimize search engines (SEO/SEM), advertising placements, and website user experience to improve natural and paid traffic conversion, lead generation, and GMV growth.
- Track AI industry trends, competitor dynamics, and user feedback to produce analysis reports and adjust market strategies accordingly.
- Collect and analyze overseas user feedback to collaborate with product teams on optimizing features and user experience for better market competitiveness.
- Collaborate closely with marketing, product, sales, and R&D teams to ensure alignment between marketing strategies, product functions, and customer demands.
🛠️ Required Skills
- Deep understanding of AI product functions, technical advantages, and user value.
- Proficiency in translating product features into market language and creating core messaging frameworks.
- Expertise in content creation for technical marketing materials and multimedia.
- Skills in social media management, KOL partnerships, and growth hacking techniques.
- Knowledge of SEO/SEM, advertising optimization, and budget management for digital channels.
- Ability to conduct market research, trend analysis, and competitive intelligence.
- Strong cross-functional collaboration and communication skills.
Locations
- Shanghai, China
Salary
Estimated Salary Rangemedium confidence
200,000 - 500,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Deep understanding of AI product functions, technical advantages, and user value.intermediate
- Proficiency in translating product features into market language and creating core messaging frameworks.intermediate
- Expertise in content creation for technical marketing materials and multimedia.intermediate
- Skills in social media management, KOL partnerships, and growth hacking techniques.intermediate
- Knowledge of SEO/SEM, advertising optimization, and budget management for digital channels.intermediate
- Ability to conduct market research, trend analysis, and competitive intelligence.intermediate
- Strong cross-functional collaboration and communication skills.intermediate
Responsibilities
- Develop overall marketing strategy and positioning for AI products in overseas markets, including target market analysis and GTM strategies to boost brand influence.
- Create high-quality product marketing content such as technical whitepapers, case studies, videos, and press releases, adapting to local cultural contexts.
- Operate overseas social media matrix using content marketing, KOL collaborations, and growth hacking to increase product visibility and user conversion rates.
- Optimize search engines (SEO/SEM), advertising placements, and website user experience to improve natural and paid traffic conversion, lead generation, and GMV growth.
- Track AI industry trends, competitor dynamics, and user feedback to produce analysis reports and adjust market strategies accordingly.
- Collect and analyze overseas user feedback to collaborate with product teams on optimizing features and user experience for better market competitiveness.
- Collaborate closely with marketing, product, sales, and R&D teams to ensure alignment between marketing strategies, product functions, and customer demands.
Tags & Categories
Answer 10 quick questions to check your fit for 海外产品行销专家 @ Tencent.
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~2 Minutes
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Related Books and Jobs
海外产品行销专家
Tencent
海外产品行销专家
Job Description
海外产品行销专家
📋 Job Overview
The Overseas Product Marketing Specialist role at Tencent focuses on driving AI product marketing strategies in international markets. Responsibilities include developing market positioning, creating localized content, managing social media operations, optimizing advertising, and providing market insights to enhance product competitiveness. The position requires close collaboration with cross-functional teams to align marketing efforts with product development and customer needs.
📍 Location: Shanghai, China
🏢 Business Unit: CSIG
📄 Full Description
1.产品市场策略与定位：负责AI产品在海外市场的整体营销策略规划，包括目标市场定位、营销策略分析；深度理解产品功能、技术优势及用户价值，将产品特性转化为市场语言，制定产品定位和核心信息传递框架；配合制定产品GTM策略，协调市场活动与产品发布节奏，提高品牌影响力；
2.2. 产品内容与传播：产出高质量产品营销内容（技术白皮书、案例研究；联合市场资源，产出视频、新闻稿等），突出AI产品的技术优势与应用场景，适配本地化文化语境；
3.运营海外社交媒体矩阵：通过内容营销、KOL合作、增长黑客策略提升产品声量与用户转化率；
4.优化搜索和广告投放：提升自然流量和付费流量的转化效率，对销售线索生成和GMV增长负责，优化引擎（SEO/SEM）及网站用户体验管理；优化海外社交媒体等渠道的预算投放；
5.市场洞察与产品反馈：跟踪AI行业趋势、竞品动态及用户反馈，定期输出分析报告并协助调整市场策略；
6.收集并分析海外用户反馈，协同产品团队优化产品功能与体验，增强产品市场竞争力；
7.跨部门协同：与市场、产品、销售、研发团队紧密合作，确保营销策略与产品功能、客户需求对齐。
2.2. 产品内容与传播：产出高质量产品营销内容（技术白皮书、案例研究；联合市场资源，产出视频、新闻稿等），突出AI产品的技术优势与应用场景，适配本地化文化语境；
3.运营海外社交媒体矩阵：通过内容营销、KOL合作、增长黑客策略提升产品声量与用户转化率；
4.优化搜索和广告投放：提升自然流量和付费流量的转化效率，对销售线索生成和GMV增长负责，优化引擎（SEO/SEM）及网站用户体验管理；优化海外社交媒体等渠道的预算投放；
5.市场洞察与产品反馈：跟踪AI行业趋势、竞品动态及用户反馈，定期输出分析报告并协助调整市场策略；
6.收集并分析海外用户反馈，协同产品团队优化产品功能与体验，增强产品市场竞争力；
7.跨部门协同：与市场、产品、销售、研发团队紧密合作，确保营销策略与产品功能、客户需求对齐。
🎯 Key Responsibilities
- Develop overall marketing strategy and positioning for AI products in overseas markets, including target market analysis and GTM strategies to boost brand influence.
- Create high-quality product marketing content such as technical whitepapers, case studies, videos, and press releases, adapting to local cultural contexts.
- Operate overseas social media matrix using content marketing, KOL collaborations, and growth hacking to increase product visibility and user conversion rates.
- Optimize search engines (SEO/SEM), advertising placements, and website user experience to improve natural and paid traffic conversion, lead generation, and GMV growth.
- Track AI industry trends, competitor dynamics, and user feedback to produce analysis reports and adjust market strategies accordingly.
- Collect and analyze overseas user feedback to collaborate with product teams on optimizing features and user experience for better market competitiveness.
- Collaborate closely with marketing, product, sales, and R&D teams to ensure alignment between marketing strategies, product functions, and customer demands.
🛠️ Required Skills
- Deep understanding of AI product functions, technical advantages, and user value.
- Proficiency in translating product features into market language and creating core messaging frameworks.
- Expertise in content creation for technical marketing materials and multimedia.
- Skills in social media management, KOL partnerships, and growth hacking techniques.
- Knowledge of SEO/SEM, advertising optimization, and budget management for digital channels.
- Ability to conduct market research, trend analysis, and competitive intelligence.
- Strong cross-functional collaboration and communication skills.
Locations
- Shanghai, China
Salary
Estimated Salary Rangemedium confidence
200,000 - 500,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Deep understanding of AI product functions, technical advantages, and user value.intermediate
- Proficiency in translating product features into market language and creating core messaging frameworks.intermediate
- Expertise in content creation for technical marketing materials and multimedia.intermediate
- Skills in social media management, KOL partnerships, and growth hacking techniques.intermediate
- Knowledge of SEO/SEM, advertising optimization, and budget management for digital channels.intermediate
- Ability to conduct market research, trend analysis, and competitive intelligence.intermediate
- Strong cross-functional collaboration and communication skills.intermediate
Responsibilities
- Develop overall marketing strategy and positioning for AI products in overseas markets, including target market analysis and GTM strategies to boost brand influence.
- Create high-quality product marketing content such as technical whitepapers, case studies, videos, and press releases, adapting to local cultural contexts.
- Operate overseas social media matrix using content marketing, KOL collaborations, and growth hacking to increase product visibility and user conversion rates.
- Optimize search engines (SEO/SEM), advertising placements, and website user experience to improve natural and paid traffic conversion, lead generation, and GMV growth.
- Track AI industry trends, competitor dynamics, and user feedback to produce analysis reports and adjust market strategies accordingly.
- Collect and analyze overseas user feedback to collaborate with product teams on optimizing features and user experience for better market competitiveness.
- Collaborate closely with marketing, product, sales, and R&D teams to ensure alignment between marketing strategies, product functions, and customer demands.
Tags & Categories
Answer 10 quick questions to check your fit for 海外产品行销专家 @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs