腾讯安全-广告反作弊产品运营经理
Tencent
腾讯安全-广告反作弊产品运营经理
Job Description
腾讯安全-广告反作弊产品运营经理
📋 Job Overview
The role of Product Operations Manager for Tencent Security's Advertising Anti-Cheating focuses on expanding and managing client relationships in industries like finance, insurance, education, and gaming. It involves providing customized anti-fraud advertising strategies, monitoring performance metrics, and optimizing campaigns through data analysis and A/B testing. The position requires close collaboration with product, technical, and media teams to enhance system capabilities and stay ahead of industry trends.
📍 Location: Shenzhen, China
🏢 Business Unit: CSIG
📄 Full Description
1.负责广告反作弊业务的客户拓展，面向[例如：信贷、保险、教育、游戏等行业]客户，理解其业务模式与转化目标；
2.为客户提供专业的广告反作弊投放策略咨询，输出定制化的解决方案，并完成接入、上线全流程；
3.维护和深化与现有客户的合作关系，通过持续的效果优化提升客户满意度和预算份额；
4.深度运营已接入的广告反作弊客户，实时监控广告投放数据（曝光、点击、消耗、转化率、ROI等核心指标）；
5.基于接口回传的实时转化数据，动态调整出价策略和人群定向策略；
6.设计并实施A/B测试，分析不同广告位、人群包等因素对最终效果的影响，并总结沉淀为优化方法论；
7.持续跟踪行业反作弊行业动态、主流媒体（如腾讯、巨量引擎、快手等）的广告产品更新及政策变化；
8.深入研究竞争对手及行业标杆的投放策略与玩法，进行分析解读，并为内部策略制定提供洞察和建议；
9.与产品、技术团队紧密协作，提出产品优化需求，推动广告反作弊系统能力的提升；
10.与媒体渠道保持良好沟通，获取最新资源与支持，解决投放中的各类问题。
2.为客户提供专业的广告反作弊投放策略咨询，输出定制化的解决方案，并完成接入、上线全流程；
3.维护和深化与现有客户的合作关系，通过持续的效果优化提升客户满意度和预算份额；
4.深度运营已接入的广告反作弊客户，实时监控广告投放数据（曝光、点击、消耗、转化率、ROI等核心指标）；
5.基于接口回传的实时转化数据，动态调整出价策略和人群定向策略；
6.设计并实施A/B测试，分析不同广告位、人群包等因素对最终效果的影响，并总结沉淀为优化方法论；
7.持续跟踪行业反作弊行业动态、主流媒体（如腾讯、巨量引擎、快手等）的广告产品更新及政策变化；
8.深入研究竞争对手及行业标杆的投放策略与玩法，进行分析解读，并为内部策略制定提供洞察和建议；
9.与产品、技术团队紧密协作，提出产品优化需求，推动广告反作弊系统能力的提升；
10.与媒体渠道保持良好沟通，获取最新资源与支持，解决投放中的各类问题。
🎯 Key Responsibilities
- Responsible for client expansion in advertising anti-cheating business, targeting industries such as credit, insurance, education, gaming, etc., understanding their business models and conversion goals.
- Provide professional advertising anti-cheating strategy consulting to clients, deliver customized solutions, and complete the full process of integration and launch.
- Maintain and deepen cooperation with existing clients, enhance client satisfaction and budget share through continuous performance optimization.
- Deeply operate connected advertising anti-cheating clients, monitor advertising delivery data in real-time (exposure, clicks, consumption, conversion rate, ROI, etc.).
- Based on real-time conversion data from interface feedback, dynamically adjust bidding strategies and audience targeting strategies.
- Design and implement A/B tests, analyze the impact of factors like ad positions and audience packages on final results, and summarize and precipitate optimization methodologies.
- Continuously track industry anti-cheating dynamics, updates and policy changes in mainstream media (such as Tencent, Giant Engine, Kuaishou, etc.) advertising products.
- Deeply research competitors and industry benchmarks' delivery strategies and approaches, conduct analysis and interpretation, and provide insights and suggestions for internal strategy formulation.
- Closely collaborate with product and technical teams, propose product optimization needs, and promote the enhancement of advertising anti-cheating system capabilities.
- Maintain good communication with media channels, obtain the latest resources and support, and resolve various issues in delivery.
🛠️ Required Skills
- Understanding of business models and conversion goals in industries like credit, insurance, education, and gaming.
- Ability to provide advertising anti-cheating strategy consulting and customized solutions.
- Skills in client relationship management and performance optimization.
- Real-time monitoring and analysis of advertising metrics (exposure, clicks, consumption, conversion rate, ROI).
- Dynamic adjustment of bidding and audience targeting based on data.
- Design and implementation of A/B tests, data analysis, and methodology development.
- Tracking industry trends, media product updates, and policy changes.
- Research and analysis of competitor strategies.
- Collaboration with product, technical, and media teams.
- Problem-solving in advertising delivery.
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
250,000 - 450,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Understanding of business models and conversion goals in industries like credit, insurance, education, and gaming.intermediate
- Ability to provide advertising anti-cheating strategy consulting and customized solutions.intermediate
- Skills in client relationship management and performance optimization.intermediate
- Real-time monitoring and analysis of advertising metrics (exposure, clicks, consumption, conversion rate, ROI).intermediate
- Dynamic adjustment of bidding and audience targeting based on data.intermediate
- Design and implementation of A/B tests, data analysis, and methodology development.intermediate
- Tracking industry trends, media product updates, and policy changes.intermediate
- Research and analysis of competitor strategies.intermediate
- Collaboration with product, technical, and media teams.intermediate
- Problem-solving in advertising delivery.intermediate
Responsibilities
- Responsible for client expansion in advertising anti-cheating business, targeting industries such as credit, insurance, education, gaming, etc., understanding their business models and conversion goals.
- Provide professional advertising anti-cheating strategy consulting to clients, deliver customized solutions, and complete the full process of integration and launch.
- Maintain and deepen cooperation with existing clients, enhance client satisfaction and budget share through continuous performance optimization.
- Deeply operate connected advertising anti-cheating clients, monitor advertising delivery data in real-time (exposure, clicks, consumption, conversion rate, ROI, etc.).
- Based on real-time conversion data from interface feedback, dynamically adjust bidding strategies and audience targeting strategies.
- Design and implement A/B tests, analyze the impact of factors like ad positions and audience packages on final results, and summarize and precipitate optimization methodologies.
- Continuously track industry anti-cheating dynamics, updates and policy changes in mainstream media (such as Tencent, Giant Engine, Kuaishou, etc.) advertising products.
- Deeply research competitors and industry benchmarks' delivery strategies and approaches, conduct analysis and interpretation, and provide insights and suggestions for internal strategy formulation.
- Closely collaborate with product and technical teams, propose product optimization needs, and promote the enhancement of advertising anti-cheating system capabilities.
- Maintain good communication with media channels, obtain the latest resources and support, and resolve various issues in delivery.
Tags & Categories
腾讯安全-广告反作弊产品运营经理
Tencent
腾讯安全-广告反作弊产品运营经理
Job Description
腾讯安全-广告反作弊产品运营经理
📋 Job Overview
The role of Product Operations Manager for Tencent Security's Advertising Anti-Cheating focuses on expanding and managing client relationships in industries like finance, insurance, education, and gaming. It involves providing customized anti-fraud advertising strategies, monitoring performance metrics, and optimizing campaigns through data analysis and A/B testing. The position requires close collaboration with product, technical, and media teams to enhance system capabilities and stay ahead of industry trends.
📍 Location: Shenzhen, China
🏢 Business Unit: CSIG
📄 Full Description
1.负责广告反作弊业务的客户拓展，面向[例如：信贷、保险、教育、游戏等行业]客户，理解其业务模式与转化目标；
2.为客户提供专业的广告反作弊投放策略咨询，输出定制化的解决方案，并完成接入、上线全流程；
3.维护和深化与现有客户的合作关系，通过持续的效果优化提升客户满意度和预算份额；
4.深度运营已接入的广告反作弊客户，实时监控广告投放数据（曝光、点击、消耗、转化率、ROI等核心指标）；
5.基于接口回传的实时转化数据，动态调整出价策略和人群定向策略；
6.设计并实施A/B测试，分析不同广告位、人群包等因素对最终效果的影响，并总结沉淀为优化方法论；
7.持续跟踪行业反作弊行业动态、主流媒体（如腾讯、巨量引擎、快手等）的广告产品更新及政策变化；
8.深入研究竞争对手及行业标杆的投放策略与玩法，进行分析解读，并为内部策略制定提供洞察和建议；
9.与产品、技术团队紧密协作，提出产品优化需求，推动广告反作弊系统能力的提升；
10.与媒体渠道保持良好沟通，获取最新资源与支持，解决投放中的各类问题。
2.为客户提供专业的广告反作弊投放策略咨询，输出定制化的解决方案，并完成接入、上线全流程；
3.维护和深化与现有客户的合作关系，通过持续的效果优化提升客户满意度和预算份额；
4.深度运营已接入的广告反作弊客户，实时监控广告投放数据（曝光、点击、消耗、转化率、ROI等核心指标）；
5.基于接口回传的实时转化数据，动态调整出价策略和人群定向策略；
6.设计并实施A/B测试，分析不同广告位、人群包等因素对最终效果的影响，并总结沉淀为优化方法论；
7.持续跟踪行业反作弊行业动态、主流媒体（如腾讯、巨量引擎、快手等）的广告产品更新及政策变化；
8.深入研究竞争对手及行业标杆的投放策略与玩法，进行分析解读，并为内部策略制定提供洞察和建议；
9.与产品、技术团队紧密协作，提出产品优化需求，推动广告反作弊系统能力的提升；
10.与媒体渠道保持良好沟通，获取最新资源与支持，解决投放中的各类问题。
🎯 Key Responsibilities
- Responsible for client expansion in advertising anti-cheating business, targeting industries such as credit, insurance, education, gaming, etc., understanding their business models and conversion goals.
- Provide professional advertising anti-cheating strategy consulting to clients, deliver customized solutions, and complete the full process of integration and launch.
- Maintain and deepen cooperation with existing clients, enhance client satisfaction and budget share through continuous performance optimization.
- Deeply operate connected advertising anti-cheating clients, monitor advertising delivery data in real-time (exposure, clicks, consumption, conversion rate, ROI, etc.).
- Based on real-time conversion data from interface feedback, dynamically adjust bidding strategies and audience targeting strategies.
- Design and implement A/B tests, analyze the impact of factors like ad positions and audience packages on final results, and summarize and precipitate optimization methodologies.
- Continuously track industry anti-cheating dynamics, updates and policy changes in mainstream media (such as Tencent, Giant Engine, Kuaishou, etc.) advertising products.
- Deeply research competitors and industry benchmarks' delivery strategies and approaches, conduct analysis and interpretation, and provide insights and suggestions for internal strategy formulation.
- Closely collaborate with product and technical teams, propose product optimization needs, and promote the enhancement of advertising anti-cheating system capabilities.
- Maintain good communication with media channels, obtain the latest resources and support, and resolve various issues in delivery.
🛠️ Required Skills
- Understanding of business models and conversion goals in industries like credit, insurance, education, and gaming.
- Ability to provide advertising anti-cheating strategy consulting and customized solutions.
- Skills in client relationship management and performance optimization.
- Real-time monitoring and analysis of advertising metrics (exposure, clicks, consumption, conversion rate, ROI).
- Dynamic adjustment of bidding and audience targeting based on data.
- Design and implementation of A/B tests, data analysis, and methodology development.
- Tracking industry trends, media product updates, and policy changes.
- Research and analysis of competitor strategies.
- Collaboration with product, technical, and media teams.
- Problem-solving in advertising delivery.
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
250,000 - 450,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Understanding of business models and conversion goals in industries like credit, insurance, education, and gaming.intermediate
- Ability to provide advertising anti-cheating strategy consulting and customized solutions.intermediate
- Skills in client relationship management and performance optimization.intermediate
- Real-time monitoring and analysis of advertising metrics (exposure, clicks, consumption, conversion rate, ROI).intermediate
- Dynamic adjustment of bidding and audience targeting based on data.intermediate
- Design and implementation of A/B tests, data analysis, and methodology development.intermediate
- Tracking industry trends, media product updates, and policy changes.intermediate
- Research and analysis of competitor strategies.intermediate
- Collaboration with product, technical, and media teams.intermediate
- Problem-solving in advertising delivery.intermediate
Responsibilities
- Responsible for client expansion in advertising anti-cheating business, targeting industries such as credit, insurance, education, gaming, etc., understanding their business models and conversion goals.
- Provide professional advertising anti-cheating strategy consulting to clients, deliver customized solutions, and complete the full process of integration and launch.
- Maintain and deepen cooperation with existing clients, enhance client satisfaction and budget share through continuous performance optimization.
- Deeply operate connected advertising anti-cheating clients, monitor advertising delivery data in real-time (exposure, clicks, consumption, conversion rate, ROI, etc.).
- Based on real-time conversion data from interface feedback, dynamically adjust bidding strategies and audience targeting strategies.
- Design and implement A/B tests, analyze the impact of factors like ad positions and audience packages on final results, and summarize and precipitate optimization methodologies.
- Continuously track industry anti-cheating dynamics, updates and policy changes in mainstream media (such as Tencent, Giant Engine, Kuaishou, etc.) advertising products.
- Deeply research competitors and industry benchmarks' delivery strategies and approaches, conduct analysis and interpretation, and provide insights and suggestions for internal strategy formulation.
- Closely collaborate with product and technical teams, propose product optimization needs, and promote the enhancement of advertising anti-cheating system capabilities.
- Maintain good communication with media channels, obtain the latest resources and support, and resolve various issues in delivery.
Tags & Categories