腾讯医典-商业化项目策划（上海/北京/深圳）
Tencent
腾讯医典-商业化项目策划（上海/北京/深圳）
Job Description
腾讯医典-商业化项目策划（上海/北京/深圳）
📋 Job Overview
The role involves leading content marketing and commercialization strategies for Tencent Medical Encyclopedia, focusing on business expansion through content projects and ensuring smooth execution. Responsibilities include digging into user needs to create innovative schemes, coordinating with enterprise clients to develop personalized strategies, and leveraging industry insights to build scalable marketing models. The position emphasizes project evaluation, risk management, cross-departmental collaboration, and process optimization to drive business growth and client satisfaction.
📍 Location: Shenzhen, China
🏢 Business Unit: CSIG
📄 Full Description
1.负责腾讯医典的内容营销商业策划，围绕内容项目展开商业化业务拓展，并保证合作项目顺利执行落地；
2.根据平台产品特点，深入挖掘用户需求，输出创意方案，打造内容营销标杆案例；
3.统筹对接企业客户团队，负责沟通和明确内容招商商业权益，资源整合，针对企业客户需求制定匹配个性化策略等；
4.具备广泛的业界联系，洞察行业趋势，挖掘客户的需求，创新可规模化内容营销模式，有效提供全方位解决方案，提升客户满意度；
5.项目复盘，完成效果评估分析，跟进项目商机，做好成本和风险把控，结合客户需求参与媒介谈判，推动项目售卖与下单，跨部门沟通对接，促进部门业务高效联动，有效推进内部流程优化迭代。
2.根据平台产品特点，深入挖掘用户需求，输出创意方案，打造内容营销标杆案例；
3.统筹对接企业客户团队，负责沟通和明确内容招商商业权益，资源整合，针对企业客户需求制定匹配个性化策略等；
4.具备广泛的业界联系，洞察行业趋势，挖掘客户的需求，创新可规模化内容营销模式，有效提供全方位解决方案，提升客户满意度；
5.项目复盘，完成效果评估分析，跟进项目商机，做好成本和风险把控，结合客户需求参与媒介谈判，推动项目售卖与下单，跨部门沟通对接，促进部门业务高效联动，有效推进内部流程优化迭代。
🎯 Key Responsibilities
- Responsible for content marketing commercial planning of Tencent Medical Encyclopedia, expanding commercialization business around content projects, and ensuring smooth execution of cooperation projects
- Based on platform product characteristics, deeply explore user needs, output creative solutions, and create benchmark cases for content marketing
- Coordinate and interface with enterprise client teams, responsible for communication and clarifying content招商 commercial rights, resource integration, formulating personalized strategies matching enterprise client needs
- Possess wide industry contacts, insight into industry trends, dig into client needs, innovate scalable content marketing models, effectively provide comprehensive solutions, and enhance client satisfaction
- Project review, complete effect evaluation analysis, follow up on project business opportunities, manage costs and risks, participate in media negotiations combined with client needs, promote project sales and ordering, cross-departmental communication and docking, promote efficient linkage of department business, and effectively advance internal process optimization and iteration
✅ Required Qualifications
- Extensive industry connections
- Ability to insight industry trends
- Proficiency in project execution and risk control
⭐ Preferred Qualifications
- Experience in creating benchmark content marketing cases
- Skills in resource integration and personalized strategy formulation
- Background in media negotiation and project commercialization
🛠️ Required Skills
- Content marketing and commercial planning
- User demand analysis and creative scheme development
- Client communication and strategy formulation
- Industry trend insight and innovation
- Project management, evaluation, and risk control
- Cross-departmental collaboration and process optimization
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Content marketing and commercial planningintermediate
- User demand analysis and creative scheme developmentintermediate
- Client communication and strategy formulationintermediate
- Industry trend insight and innovationintermediate
- Project management, evaluation, and risk controlintermediate
- Cross-departmental collaboration and process optimizationintermediate
Required Qualifications
- Extensive industry connections (experience)
- Ability to insight industry trends (experience)
- Proficiency in project execution and risk control (experience)
Preferred Qualifications
- Experience in creating benchmark content marketing cases (experience)
- Skills in resource integration and personalized strategy formulation (experience)
- Background in media negotiation and project commercialization (experience)
Responsibilities
- Responsible for content marketing commercial planning of Tencent Medical Encyclopedia, expanding commercialization business around content projects, and ensuring smooth execution of cooperation projects
- Based on platform product characteristics, deeply explore user needs, output creative solutions, and create benchmark cases for content marketing
- Coordinate and interface with enterprise client teams, responsible for communication and clarifying content招商 commercial rights, resource integration, formulating personalized strategies matching enterprise client needs
- Possess wide industry contacts, insight into industry trends, dig into client needs, innovate scalable content marketing models, effectively provide comprehensive solutions, and enhance client satisfaction
- Project review, complete effect evaluation analysis, follow up on project business opportunities, manage costs and risks, participate in media negotiations combined with client needs, promote project sales and ordering, cross-departmental communication and docking, promote efficient linkage of department business, and effectively advance internal process optimization and iteration
Tags & Categories
腾讯医典-商业化项目策划（上海/北京/深圳）
Tencent
腾讯医典-商业化项目策划（上海/北京/深圳）
Job Description
腾讯医典-商业化项目策划（上海/北京/深圳）
📋 Job Overview
The role involves leading content marketing and commercialization strategies for Tencent Medical Encyclopedia, focusing on business expansion through content projects and ensuring smooth execution. Responsibilities include digging into user needs to create innovative schemes, coordinating with enterprise clients to develop personalized strategies, and leveraging industry insights to build scalable marketing models. The position emphasizes project evaluation, risk management, cross-departmental collaboration, and process optimization to drive business growth and client satisfaction.
📍 Location: Shenzhen, China
🏢 Business Unit: CSIG
📄 Full Description
1.负责腾讯医典的内容营销商业策划，围绕内容项目展开商业化业务拓展，并保证合作项目顺利执行落地；
2.根据平台产品特点，深入挖掘用户需求，输出创意方案，打造内容营销标杆案例；
3.统筹对接企业客户团队，负责沟通和明确内容招商商业权益，资源整合，针对企业客户需求制定匹配个性化策略等；
4.具备广泛的业界联系，洞察行业趋势，挖掘客户的需求，创新可规模化内容营销模式，有效提供全方位解决方案，提升客户满意度；
5.项目复盘，完成效果评估分析，跟进项目商机，做好成本和风险把控，结合客户需求参与媒介谈判，推动项目售卖与下单，跨部门沟通对接，促进部门业务高效联动，有效推进内部流程优化迭代。
2.根据平台产品特点，深入挖掘用户需求，输出创意方案，打造内容营销标杆案例；
3.统筹对接企业客户团队，负责沟通和明确内容招商商业权益，资源整合，针对企业客户需求制定匹配个性化策略等；
4.具备广泛的业界联系，洞察行业趋势，挖掘客户的需求，创新可规模化内容营销模式，有效提供全方位解决方案，提升客户满意度；
5.项目复盘，完成效果评估分析，跟进项目商机，做好成本和风险把控，结合客户需求参与媒介谈判，推动项目售卖与下单，跨部门沟通对接，促进部门业务高效联动，有效推进内部流程优化迭代。
🎯 Key Responsibilities
- Responsible for content marketing commercial planning of Tencent Medical Encyclopedia, expanding commercialization business around content projects, and ensuring smooth execution of cooperation projects
- Based on platform product characteristics, deeply explore user needs, output creative solutions, and create benchmark cases for content marketing
- Coordinate and interface with enterprise client teams, responsible for communication and clarifying content招商 commercial rights, resource integration, formulating personalized strategies matching enterprise client needs
- Possess wide industry contacts, insight into industry trends, dig into client needs, innovate scalable content marketing models, effectively provide comprehensive solutions, and enhance client satisfaction
- Project review, complete effect evaluation analysis, follow up on project business opportunities, manage costs and risks, participate in media negotiations combined with client needs, promote project sales and ordering, cross-departmental communication and docking, promote efficient linkage of department business, and effectively advance internal process optimization and iteration
✅ Required Qualifications
- Extensive industry connections
- Ability to insight industry trends
- Proficiency in project execution and risk control
⭐ Preferred Qualifications
- Experience in creating benchmark content marketing cases
- Skills in resource integration and personalized strategy formulation
- Background in media negotiation and project commercialization
🛠️ Required Skills
- Content marketing and commercial planning
- User demand analysis and creative scheme development
- Client communication and strategy formulation
- Industry trend insight and innovation
- Project management, evaluation, and risk control
- Cross-departmental collaboration and process optimization
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
180,000 - 350,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Content marketing and commercial planningintermediate
- User demand analysis and creative scheme developmentintermediate
- Client communication and strategy formulationintermediate
- Industry trend insight and innovationintermediate
- Project management, evaluation, and risk controlintermediate
- Cross-departmental collaboration and process optimizationintermediate
Required Qualifications
- Extensive industry connections (experience)
- Ability to insight industry trends (experience)
- Proficiency in project execution and risk control (experience)
Preferred Qualifications
- Experience in creating benchmark content marketing cases (experience)
- Skills in resource integration and personalized strategy formulation (experience)
- Background in media negotiation and project commercialization (experience)
Responsibilities
- Responsible for content marketing commercial planning of Tencent Medical Encyclopedia, expanding commercialization business around content projects, and ensuring smooth execution of cooperation projects
- Based on platform product characteristics, deeply explore user needs, output creative solutions, and create benchmark cases for content marketing
- Coordinate and interface with enterprise client teams, responsible for communication and clarifying content招商 commercial rights, resource integration, formulating personalized strategies matching enterprise client needs
- Possess wide industry contacts, insight into industry trends, dig into client needs, innovate scalable content marketing models, effectively provide comprehensive solutions, and enhance client satisfaction
- Project review, complete effect evaluation analysis, follow up on project business opportunities, manage costs and risks, participate in media negotiations combined with client needs, promote project sales and ordering, cross-departmental communication and docking, promote efficient linkage of department business, and effectively advance internal process optimization and iteration
Tags & Categories