📋 Job Overview

The Brand Manager position in the Experience Marketing direction at Tencent involves leading the creative planning, content design, and execution of brand spaces such as company exhibition halls, trade shows, and flagship stores, aligned with the group's brand strategy and key business development plans. The role focuses on leveraging offline experiences to systematize flagship products and application cases, extracting selling points and user value to create differentiated brand narratives, visualized through multimedia content and physical exhibits. Additionally, it entails proactively incubating innovative offline experience projects around industry hotspots like artificial intelligence and cultural exports, collaborating with PR and product teams to build platforms for brand communication and user engagement.