《战术小队》-品牌经理-新星引力计划
Tencent
《战术小队》-品牌经理-新星引力计划
Job Description
《战术小队》-品牌经理-新星引力计划
📋 Job Overview
The Brand Manager position for 'Tactical Squad' under Tencent's New Star Gravity Program focuses on developing and executing brand strategies for the game's national server launch. The role involves coordinating marketing materials, cross-functional teams, and partnerships to ensure successful product promotion. Responsibilities include budget management and creating engaging content to align with product goals.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
2.跟进营销侧核心物料的创意和制作落地，联动相关资源完成传播和话题的打造，确保创意落地保质保量；
3.牵头营销统筹工作，协同内外部合作团队，高效沟通，确保项目按照既定计划顺利推进；
4.负责产品在营销侧的跨界联动工作，策划并沟通落地相关BD、IP合作，打造营销亮点；
5.负责与内容平台合作沟通，策划并打造具有吸引力的内容营销亮点并负责落地；
6.管理和分配项目预算，确保预算使用的合理性和目标导向性。
🎯 Key Responsibilities
- Formulate brand strategies for the new product launch of 'Tactical Squad' national server PC game, draft corresponding brand plans, and ensure marketing strategies align closely with product objectives.
- Follow up on the creative and production of core marketing materials, collaborate with relevant resources to complete dissemination and topic creation, ensuring high-quality execution.
- Lead marketing coordination efforts, collaborate with internal and external teams, communicate efficiently, and ensure projects progress smoothly according to the established plan.
- Handle cross-boundary linkage work for the product on the marketing side, plan and communicate BD and IP collaborations, and create marketing highlights.
- Manage communication and cooperation with content platforms, plan and create attractive content marketing highlights, and oversee their implementation.
- Manage and allocate project budgets, ensuring reasonable and goal-oriented usage.
Locations
- Shenzhen, China
Salary
180,000 - 300,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Formulate brand strategies for the new product launch of 'Tactical Squad' national server PC game, draft corresponding brand plans, and ensure marketing strategies align closely with product objectives.
- Follow up on the creative and production of core marketing materials, collaborate with relevant resources to complete dissemination and topic creation, ensuring high-quality execution.
- Lead marketing coordination efforts, collaborate with internal and external teams, communicate efficiently, and ensure projects progress smoothly according to the established plan.
- Handle cross-boundary linkage work for the product on the marketing side, plan and communicate BD and IP collaborations, and create marketing highlights.
- Manage communication and cooperation with content platforms, plan and create attractive content marketing highlights, and oversee their implementation.
- Manage and allocate project budgets, ensuring reasonable and goal-oriented usage.
Tags & Categories
Answer 10 quick questions to check your fit for 《战术小队》-品牌经理-新星引力计划 @ Tencent.
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《战术小队》-品牌经理-新星引力计划
Tencent
《战术小队》-品牌经理-新星引力计划
Job Description
《战术小队》-品牌经理-新星引力计划
📋 Job Overview
The Brand Manager position for 'Tactical Squad' under Tencent's New Star Gravity Program focuses on developing and executing brand strategies for the game's national server launch. The role involves coordinating marketing materials, cross-functional teams, and partnerships to ensure successful product promotion. Responsibilities include budget management and creating engaging content to align with product goals.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
2.跟进营销侧核心物料的创意和制作落地，联动相关资源完成传播和话题的打造，确保创意落地保质保量；
3.牵头营销统筹工作，协同内外部合作团队，高效沟通，确保项目按照既定计划顺利推进；
4.负责产品在营销侧的跨界联动工作，策划并沟通落地相关BD、IP合作，打造营销亮点；
5.负责与内容平台合作沟通，策划并打造具有吸引力的内容营销亮点并负责落地；
6.管理和分配项目预算，确保预算使用的合理性和目标导向性。
🎯 Key Responsibilities
- Formulate brand strategies for the new product launch of 'Tactical Squad' national server PC game, draft corresponding brand plans, and ensure marketing strategies align closely with product objectives.
- Follow up on the creative and production of core marketing materials, collaborate with relevant resources to complete dissemination and topic creation, ensuring high-quality execution.
- Lead marketing coordination efforts, collaborate with internal and external teams, communicate efficiently, and ensure projects progress smoothly according to the established plan.
- Handle cross-boundary linkage work for the product on the marketing side, plan and communicate BD and IP collaborations, and create marketing highlights.
- Manage communication and cooperation with content platforms, plan and create attractive content marketing highlights, and oversee their implementation.
- Manage and allocate project budgets, ensuring reasonable and goal-oriented usage.
Locations
- Shenzhen, China
Salary
180,000 - 300,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Formulate brand strategies for the new product launch of 'Tactical Squad' national server PC game, draft corresponding brand plans, and ensure marketing strategies align closely with product objectives.
- Follow up on the creative and production of core marketing materials, collaborate with relevant resources to complete dissemination and topic creation, ensuring high-quality execution.
- Lead marketing coordination efforts, collaborate with internal and external teams, communicate efficiently, and ensure projects progress smoothly according to the established plan.
- Handle cross-boundary linkage work for the product on the marketing side, plan and communicate BD and IP collaborations, and create marketing highlights.
- Manage communication and cooperation with content platforms, plan and create attractive content marketing highlights, and oversee their implementation.
- Manage and allocate project budgets, ensuring reasonable and goal-oriented usage.
Tags & Categories
Answer 10 quick questions to check your fit for 《战术小队》-品牌经理-新星引力计划 @ Tencent.
Related Books and Jobs