海外知名射击端游-主营销
Tencent
海外知名射击端游-主营销
Job Description
海外知名射击端游-主营销
📋 Job Overview
This role focuses on leading the marketing for a renowned overseas PC shooting game, handling brand strategy formulation and execution from product inception to ongoing updates. The position involves building product branding based on user insights, integrating various marketing channels, and optimizing campaigns through data analysis. It requires accountability for user acquisition, revenue targets, and providing insights for product iterations.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
1.负责PC射击类游戏的海外市场品牌策略制定与执行，负责从0到1的全程市场宣发工作，包括产品测试、预约、上线、版本更新等关键节点的计划制定与落地执行，为产品发行的用户及收入目标负责；
2.根据发行目标及用户洞察搭建产品品牌体系，深挖海外PC用户的核心诉求与文化特点，落地完成产品定位、品牌策略的产出，并制定针对性的市场推广方案；
3.整合内外部资源，统筹包括品牌活动、社交媒体、内容营销、KOL合作、BD合作等各个工作模块的整合营销活动，并对项目进度和最终效果负责；
4.监控和分析营销数据，优化投放策略和活动效果，持续提升ROI和用户留存率；
5.跟踪行业趋势和竞品动态，为产品迭代和营销策略调整提供数据支持和洞察。
2.根据发行目标及用户洞察搭建产品品牌体系，深挖海外PC用户的核心诉求与文化特点，落地完成产品定位、品牌策略的产出，并制定针对性的市场推广方案；
3.整合内外部资源，统筹包括品牌活动、社交媒体、内容营销、KOL合作、BD合作等各个工作模块的整合营销活动，并对项目进度和最终效果负责；
4.监控和分析营销数据，优化投放策略和活动效果，持续提升ROI和用户留存率；
5.跟踪行业趋势和竞品动态，为产品迭代和营销策略调整提供数据支持和洞察。
🎯 Key Responsibilities
- Responsible for formulating and executing brand strategies for overseas PC shooting games, managing full-cycle market promotion from 0 to 1, including planning and execution for key nodes like product testing, pre-registration, launch, and version updates, while being accountable for user and revenue goals.
- Build product brand system based on issuance goals and user insights, deeply analyze core demands and cultural characteristics of overseas PC users, complete product positioning and brand strategy outputs, and develop targeted market promotion plans.
- Integrate internal and external resources to coordinate integrated marketing activities across modules such as brand events, social media, content marketing, KOL collaborations, and BD partnerships, while being responsible for project progress and final outcomes.
- Monitor and analyze marketing data, optimize投放 strategies and activity effects, and continuously improve ROI and user retention rates.
- Track industry trends and competitor dynamics, providing data support and insights for product iterations and marketing strategy adjustments.
🛠️ Required Skills
- Proficiency in brand strategy and market promotion for PC games, especially shooting genres.
- Deep understanding of overseas PC user insights, cultural characteristics, and market trends.
- Skills in integrating marketing resources and coordinating multi-channel campaigns including social media, content marketing, KOL, and BD.
- Expertise in marketing data analysis, ROI optimization, and user retention strategies.
- Ability to track industry trends and provide actionable insights for product and strategy adjustments.
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
300,000 - 800,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Proficiency in brand strategy and market promotion for PC games, especially shooting genres.intermediate
- Deep understanding of overseas PC user insights, cultural characteristics, and market trends.intermediate
- Skills in integrating marketing resources and coordinating multi-channel campaigns including social media, content marketing, KOL, and BD.intermediate
- Expertise in marketing data analysis, ROI optimization, and user retention strategies.intermediate
- Ability to track industry trends and provide actionable insights for product and strategy adjustments.intermediate
Responsibilities
- Responsible for formulating and executing brand strategies for overseas PC shooting games, managing full-cycle market promotion from 0 to 1, including planning and execution for key nodes like product testing, pre-registration, launch, and version updates, while being accountable for user and revenue goals.
- Build product brand system based on issuance goals and user insights, deeply analyze core demands and cultural characteristics of overseas PC users, complete product positioning and brand strategy outputs, and develop targeted market promotion plans.
- Integrate internal and external resources to coordinate integrated marketing activities across modules such as brand events, social media, content marketing, KOL collaborations, and BD partnerships, while being responsible for project progress and final outcomes.
- Monitor and analyze marketing data, optimize投放 strategies and activity effects, and continuously improve ROI and user retention rates.
- Track industry trends and competitor dynamics, providing data support and insights for product iterations and marketing strategy adjustments.
Tags & Categories
Answer 10 quick questions to check your fit for 海外知名射击端游-主营销 @ Tencent.
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海外知名射击端游-主营销
Tencent
海外知名射击端游-主营销
Job Description
海外知名射击端游-主营销
📋 Job Overview
This role focuses on leading the marketing for a renowned overseas PC shooting game, handling brand strategy formulation and execution from product inception to ongoing updates. The position involves building product branding based on user insights, integrating various marketing channels, and optimizing campaigns through data analysis. It requires accountability for user acquisition, revenue targets, and providing insights for product iterations.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
1.负责PC射击类游戏的海外市场品牌策略制定与执行，负责从0到1的全程市场宣发工作，包括产品测试、预约、上线、版本更新等关键节点的计划制定与落地执行，为产品发行的用户及收入目标负责；
2.根据发行目标及用户洞察搭建产品品牌体系，深挖海外PC用户的核心诉求与文化特点，落地完成产品定位、品牌策略的产出，并制定针对性的市场推广方案；
3.整合内外部资源，统筹包括品牌活动、社交媒体、内容营销、KOL合作、BD合作等各个工作模块的整合营销活动，并对项目进度和最终效果负责；
4.监控和分析营销数据，优化投放策略和活动效果，持续提升ROI和用户留存率；
5.跟踪行业趋势和竞品动态，为产品迭代和营销策略调整提供数据支持和洞察。
2.根据发行目标及用户洞察搭建产品品牌体系，深挖海外PC用户的核心诉求与文化特点，落地完成产品定位、品牌策略的产出，并制定针对性的市场推广方案；
3.整合内外部资源，统筹包括品牌活动、社交媒体、内容营销、KOL合作、BD合作等各个工作模块的整合营销活动，并对项目进度和最终效果负责；
4.监控和分析营销数据，优化投放策略和活动效果，持续提升ROI和用户留存率；
5.跟踪行业趋势和竞品动态，为产品迭代和营销策略调整提供数据支持和洞察。
🎯 Key Responsibilities
- Responsible for formulating and executing brand strategies for overseas PC shooting games, managing full-cycle market promotion from 0 to 1, including planning and execution for key nodes like product testing, pre-registration, launch, and version updates, while being accountable for user and revenue goals.
- Build product brand system based on issuance goals and user insights, deeply analyze core demands and cultural characteristics of overseas PC users, complete product positioning and brand strategy outputs, and develop targeted market promotion plans.
- Integrate internal and external resources to coordinate integrated marketing activities across modules such as brand events, social media, content marketing, KOL collaborations, and BD partnerships, while being responsible for project progress and final outcomes.
- Monitor and analyze marketing data, optimize投放 strategies and activity effects, and continuously improve ROI and user retention rates.
- Track industry trends and competitor dynamics, providing data support and insights for product iterations and marketing strategy adjustments.
🛠️ Required Skills
- Proficiency in brand strategy and market promotion for PC games, especially shooting genres.
- Deep understanding of overseas PC user insights, cultural characteristics, and market trends.
- Skills in integrating marketing resources and coordinating multi-channel campaigns including social media, content marketing, KOL, and BD.
- Expertise in marketing data analysis, ROI optimization, and user retention strategies.
- Ability to track industry trends and provide actionable insights for product and strategy adjustments.
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
300,000 - 800,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Proficiency in brand strategy and market promotion for PC games, especially shooting genres.intermediate
- Deep understanding of overseas PC user insights, cultural characteristics, and market trends.intermediate
- Skills in integrating marketing resources and coordinating multi-channel campaigns including social media, content marketing, KOL, and BD.intermediate
- Expertise in marketing data analysis, ROI optimization, and user retention strategies.intermediate
- Ability to track industry trends and provide actionable insights for product and strategy adjustments.intermediate
Responsibilities
- Responsible for formulating and executing brand strategies for overseas PC shooting games, managing full-cycle market promotion from 0 to 1, including planning and execution for key nodes like product testing, pre-registration, launch, and version updates, while being accountable for user and revenue goals.
- Build product brand system based on issuance goals and user insights, deeply analyze core demands and cultural characteristics of overseas PC users, complete product positioning and brand strategy outputs, and develop targeted market promotion plans.
- Integrate internal and external resources to coordinate integrated marketing activities across modules such as brand events, social media, content marketing, KOL collaborations, and BD partnerships, while being responsible for project progress and final outcomes.
- Monitor and analyze marketing data, optimize投放 strategies and activity effects, and continuously improve ROI and user retention rates.
- Track industry trends and competitor dynamics, providing data support and insights for product iterations and marketing strategy adjustments.
Tags & Categories
Answer 10 quick questions to check your fit for 海外知名射击端游-主营销 @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs